32:16September 15, 2026

    99% of Swag Is Never Sold - Here Is What Actually Works

    Most companies waste their entire swag budget without ever seeing a return, and Ross Greenstein has the data to prove it. Ross, founder of a swag platform built for scaling businesses, reveals that 99% of swag is given away rather than sold, and even major brands like ESPN have tried and failed to turn branded merchandise into a real revenue stream. You will learn why rewarding your top 2% of cust

    Ross Greensteinb2b swag marketingbrand loyalty marketingbranded merchandiseclient retention giftsEntrepreneurshipPodcast
    Sean Weisbrot
    Sean Weisbrot

    Serial entrepreneur · Networking expert · Host & Founder

    Guest

    Ross Greenstein

    Founder

    Ross Greenstein is the founder of a swag platform built for scaling businesses, with over ten years of experience bootstrapping his tech company. He specializes in helping organizations maximize the ROI of their branded merchandise programs, having identified that 99% of swag is given away rather than sold. Ross is an expert in connecting swag stores to CRM and HR systems to automate gifting at key customer and employee touchpoints.

    Chapters

    00:00-What Is Swag and Why It Matters
    07:10-The Origin Story Behind Ross's Company
    12:15-Building Your Own Tech Stack vs. Third Party
    21:05-The International Expansion Problem
    26:15-Bootstrapping a Tech Company for Ten Years
    30:12-The Long Game Mindset Ross Swears By
    31:32-Empathy for Clients Drives Every Decision
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    Full Transcript

    Transcript coming soon.

    As Seen OnCNBCBloombergmsn

    Just raised, acquired, or launched?

    Guaranteed CNBC, Bloomberg, and MSN.com coverage from one 30-minute interview,
    timed to your milestone while it's still news.

    Raises, acquisitions, product launches, and major hires create a narrow window where third-party press stops being optional. We turn that moment into a month of content.

    Subscriber 1
    Subscriber 2
    Subscriber 3
    Subscriber 4

    Distribution through a channel with 2M+ real views