Sean WeisbrotFounder of We Live to Build, host of 320+ unscripted founder interviews. 14 years building businesses globally, $100M+ facilitated for his network.
He built his own media presence the same way, from zero. Living in China as a foreign expat, he went from unknown to being interviewed by local news and radio and appearing on national Chinese TV programs, entirely off the back of a live event community he grew from 100 to 700+ attendees. Read the full story. This package is that same process, built for you instead of him.
90 minutes total
This call plus the interview session. Everything else happens on our side.
Warm-up built in
We block an hour so you can get comfortable before the recording starts.
Your approval first
Nothing publishes without your sign-off unless you tell us to skip review.
Why the Standard Interview Package matters
Your brand needs reach, not a press headline.Sponsor placement puts your logo and link in front of 235,000+ subscribers and guarantees views to your ICP, without the cost or timeline of a third-party press feature.
The interview is raw material, not the output.Most podcast guests get a YouTube link and disappear. This package extracts LinkedIn posts, video clips, and guaranteed distribution from a single 30-minute conversation.
What our experts say about visibility
"CEOs that do have human, likable, strong brands can attract more talented employees, more investment opportunities, more strategic opportunities."
Stacey Ross Cohen
CEO, Co-Communications
"Earned media is the most important. What comes second is how you describe yourself on your own media sites."
Curtis Sparrer
Principal, Bospar PR
"Earned media and journalistic coverage influence how companies show up in AI search. AI is a new frontier for reputation."
Jackson Wightman
Founder, Proper Propaganda
"If you're not telling a story strategically within your broader marketing mix, that's not PR strategy. It's just a mention and you're crossing your fingers."
Loretta Markevics
Founder, Seed Communications
"A lot of that next level of performance has to come from being known and seen."
Dr. Carla Fowler
Executive Coach, Thaxa
"If you're a business owner, you are a media company... what a podcast does for your brand is astronomical."
Anthony Frasier
CEO, ABF Creative
not clients of this package.
What's included in the Standard Interview Package
The Interview
30-Minute Interview with Sean Weisbrot
A deep-dive conversation on We Live to Build, one of the most raw and candid founder shows online.
- 320+ interviews recorded
- 235,000+ subscribers
- Unscripted. High-signal. No fluff.
Sponsor Placement
Your Brand in the Episode
On top of the interview, your brand gets sponsor placement inside the episode: your logo and link on our sponsor page, and a mention and link in the show notes. Reach and visibility with our audience, not a press placement.
Placement is guaranteed.
Guaranteed Distribution
10,000+ Views from Your ICP
Paid promotion ensures your interview reaches the exact audience that matters. Not random viewers.
- Targeted to your ideal demographics
- YouTube distribution through our channel
- Minimum 10,000 views guaranteed
Views by content · Total
Views
2,090,554
Watch time (hrs)
12,716
Subscribers
231,772
LinkedIn Content
5 LinkedIn Posts in Your Voice
We pull your best moments from the transcript and turn them into polished posts that sound exactly like you. Not a ghostwriter.
- Built from your interview transcript
- Written in your voice
- Ready to copy, paste, and publish
Sample posts (click to open)
Short-Form Video
5 Short Clips Ready to Publish
Bite-sized moments cut from the interview, formatted for social and optimized for reach.
- Edited and captioned
- Formatted for social
- Repurpose across any platform
Sample clips
Full Media Package
All Raw Files, Yours to Keep
You own everything. Take the raw video, audio, transcript, and clips and use them however you want.
- Full video and audio files
- Full transcript
- No licensing restrictions
Frequently Asked Questions
Further reading
Not ready to book? These guides explain when this package fits, and how to get the most from it during a milestone window.
Why LinkedIn Alone Isn't a Media Strategy
LinkedIn is a channel you fully control, which means it carries zero third-party validation and mostly reaches people who already know you. It works best downstream of real press coverage, not as a substitute for it.
Why Most Podcast Interviews Generate No Content
The interview isn't the deliverable, it's the raw material. A single 30-minute conversation contains five LinkedIn posts, five video clips, a written feature, and a month of content, if someone actually extracts it.
How to Turn One Interview Into a Month of Content
A 30-minute interview yields ~5,000 words of transcript, enough for a press feature, several LinkedIn posts, and 4-6 standalone video clips. Add paid distribution and it becomes a month of visibility from one sitting.
Why Founders Need a Personal Brand, Not Just a Company Brand
A company brand and a founder's personal brand aren't competing for the same attention, they multiply each other. Founders who stay invisible leave trust, talent, and capital on the table that a visible founder would have captured.
Do Executives Need to Be Famous or Just Credible?
Fame optimizes for reach; credibility optimizes for trust from validators with real editorial standards. Most executives only need the specific investors, buyers, and partners they deal with to find something credible, not a big audience.
When to Start With MSN vs Go Straight to Executive Visibility
MSN when you need searchable proof fast without an interview. Premium when you want MSN plus content from an interview. Executive when the milestone is live and stakeholders expect CNBC and Bloomberg names on the results page.
Ready to get started?
Claim your slot
Send us a message and we'll get you booked in. Slots fill fast. We only take four brands per month.
Book a call with SeanLooking for a different fit?
We Live to Build · Built by Sean Weisbrot