We Live to Build
A done-for-you media package for executives who want some visibility,
not just an interview.

Sean Weisbrot is the founder of We Live to Build and host of 320+ unscripted founder interviews. He has spent 14 years building businesses globally and facilitated $100M+ in value for his network.
He built his own media presence the same way, from zero. Living in China as a foreign expat, he went from unknown to being interviewed by local news and radio and appearing on national Chinese TV programs, entirely off the back of a live event community he grew from 100 to 700+ attendees. Read the full story. This package is that same process, built for you instead of him.
Prospects Google you before they respond. A CNBC or Bloomberg mention changes what they find, and how they show up to that first conversation. Self-promotion has a ceiling. Third-party press doesn't.
The interview is raw material, not the output. Most guests get a YouTube link and disappear. This package extracts everything, press, social content, video, and distribution, from a single 30-minute conversation.
What our experts say about visibility
"CEOs that do have human, likable, strong brands can attract more talented employees, more investment opportunities, more strategic opportunities."
Stacey Ross Cohen
CEO, Co-Communications
"Earned media is the most important. What comes second is how you describe yourself on your own media sites."
Curtis Sparrer
Principal, Bospar PR
"Earned media and journalistic coverage influence how companies show up in AI search. AI is a new frontier for reputation."
Jackson Wightman
Founder, Proper Propaganda
"If you're not telling a story strategically within your broader marketing mix, that's not PR strategy. It's just a mention and you're crossing your fingers."
Loretta Markevics
Founder, Seed Communications
"A lot of that next level of performance has to come from being known and seen."
Dr. Carla Fowler
Executive Coach, Thaxa
"If you're a business owner, you are a media company... what a podcast does for your brand is astronomical."
Anthony Frasier
CEO, ABF Creative
not clients of this package.
The Interview
A deep-dive conversation on We Live to Build, one of the most raw and candid founder shows online.
Included, No Extra Charge
You're not just the guest, your brand also gets sponsor placement in the episode, on top of everything else in this package.
Press
We produce the interview and write the story, then place it through our media syndication partner, who holds the distribution relationship with MSN.com. Third-party credibility you can reference everywhere.
Placement is guaranteed. If your feature does not run on MSN.com, you get your money back.
Written feature
Example article
Udo Foerster: 30 Years of Entrepreneurship Built on Teamwork, Communication and Sustainable GrowthGuaranteed Distribution
Paid promotion ensures your interview reaches the exact audience that matters. Not random viewers.
LinkedIn Content
We pull your best moments from the transcript and turn them into polished posts that sound exactly like you. Not a ghostwriter.
Sample posts (click to open)
Short-Form Video
Bite-sized moments cut from the interview, formatted for social and optimized for reach.
Sample clips
Full Media Package
You own everything. Take the raw video, audio, transcript, and clips and use them however you want.

Ready to get started?
Send us a message and we'll get you booked in. Slots fill fast. We only take four executives per month.
Book a call with SeanWe Live to Build ยท Built by Sean Weisbrot