Sean WeisbrotFounder of We Live to Build, host of 320+ unscripted founder interviews. 14 years building businesses globally, $100M+ facilitated for his network.
He built his own media presence the same way, from zero. Living in China as a foreign expat, he went from unknown to being interviewed by local news and radio and appearing on national Chinese TV programs, entirely off the back of a live event community he grew from 100 to 700+ attendees. Read the full story. This package is that same process, built for you instead of him.
90 minutes total
This call plus the interview session. Editing, MSN placement, and content delivery happen after.
Warm-up built in
We block an hour so you can get comfortable before the recording starts.
Your approval first
Nothing publishes without your sign-off unless you tell us to skip review.
Why the Premium Interview Package matters
Prospects Google you before they respond.An MSN.com editorial feature changes what they find, and how they show up to that first conversation. Self-promotion has a ceiling. Third-party earned media does not.
The interview is raw material, not the output.Most guests get a YouTube link and disappear. Premium extracts press, social content, video, and distribution from a single 30-minute conversation.
What our experts say about visibility
"CEOs that do have human, likable, strong brands can attract more talented employees, more investment opportunities, more strategic opportunities."
Stacey Ross Cohen
CEO, Co-Communications
"Earned media is the most important. What comes second is how you describe yourself on your own media sites."
Curtis Sparrer
Principal, Bospar PR
"Earned media and journalistic coverage influence how companies show up in AI search. AI is a new frontier for reputation."
Jackson Wightman
Founder, Proper Propaganda
"If you're not telling a story strategically within your broader marketing mix, that's not PR strategy. It's just a mention and you're crossing your fingers."
Loretta Markevics
Founder, Seed Communications
"A lot of that next level of performance has to come from being known and seen."
Dr. Carla Fowler
Executive Coach, Thaxa
"If you're a business owner, you are a media company... what a podcast does for your brand is astronomical."
Anthony Frasier
CEO, ABF Creative
not clients of this package.
What's included in the Premium Interview Package
The Interview
30-Minute Interview with Sean Weisbrot
A deep-dive conversation on We Live to Build, one of the most raw and candid founder shows online.
- 320+ interviews recorded
- 235,000+ subscribers
- Unscripted. High-signal. No fluff.
Press
MSN.com Feature Article
We write the story and place it through our media syndication partner, who holds the distribution relationship with MSN.com. Third-party credibility you can reference everywhere.
Udo Foerster: 30 Years of Entrepreneurship Built on Teamwork, Communication and Sustainable Growth
View the live placement
Included, No Extra Charge
Sponsor Placement in Your Episode
Your logo and link on our sponsor page, plus a mention and link in the show notes, on top of everything else in this package.
Guaranteed Distribution
10,000+ Views from Your ICP
Paid promotion ensures your interview reaches the exact audience that matters. Not random viewers.
- Targeted to your ideal demographics
- YouTube distribution through our channel
- Minimum 10,000 views guaranteed
Views by content · Total
Views
2,090,554
Watch time (hrs)
12,716
Subscribers
231,772
LinkedIn Content
5 LinkedIn Posts in Your Voice
We pull your best moments from the transcript and turn them into polished posts that sound exactly like you. Not a ghostwriter.
- Built from your interview transcript
- Written in your voice
- Ready to copy, paste, and publish
Sample posts (click to open)
Short-Form Video
5 Short Clips Ready to Publish
Bite-sized moments cut from the interview, formatted for social and optimized for reach.
- Edited and captioned
- Formatted for social
- Repurpose across any platform
Sample clips
Full Media Package
All Raw Files, Yours to Keep
You own everything. Take the raw video, audio, transcript, and clips and use them however you want.
- Full video and audio files
- Full transcript
- No licensing restrictions
Frequently Asked Questions
Further reading
Not ready to book? These guides explain when this package fits, and how to get the most from it during a milestone window.
How to Turn One Interview Into a Month of Content
A 30-minute interview yields ~5,000 words of transcript, enough for a press feature, several LinkedIn posts, and 4-6 standalone video clips. Add paid distribution and it becomes a month of visibility from one sitting.
Why Most Podcast Interviews Generate No Content
The interview isn't the deliverable, it's the raw material. A single 30-minute conversation contains five LinkedIn posts, five video clips, a written feature, and a month of content, if someone actually extracts it.
Why Video Interviews Outperform Written Q&As for Executive Credibility
A written Q&A can be entirely staged by a PR team. Video is harder to fake, tone, hesitation, and how someone handles an unscripted follow-up all read as more credible signal than polished prose ever will.
What an MSN.com Feature Article Actually Does For Your Business
Self-promotion has a ceiling that third-party validation doesn't. An MSN.com feature reaches 500M+ monthly visitors, ranks in search indefinitely, and gives prospects proof before you've said a word.
Podcast Guesting vs Being Interviewed for Press: Which Builds More Credibility
Podcast guesting builds relationships and reaches a host's existing audience, but rarely carries third-party editorial weight. Press coverage carries that validation but reaches fewer people per placement. The strongest approach uses one conversation to feed both.
How to Keep Executive Visibility Going Year-Round
A single placement decays in search relevance within months. Spacing out interviews on a quarterly cadence, each one refreshing press, LinkedIn content, and video, keeps the public record current instead of stale.
Ready to get started?
Claim your slot
Send us a message and we'll get you booked in. Slots fill fast. We only take four executives per month.
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We Live to Build · Built by Sean Weisbrot