Sean WeisbrotFounder of We Live to Build, host of 320+ unscripted founder interviews. 14 years building businesses globally, $100M+ facilitated for his network.
Real msn.com links
Your feature loads on msn.com. Search your name on MSN or paste the URL to verify.
Ranks on Google
MSN is one of the highest-authority domains on the web. Your feature indexes in search.
Story, not a press release
A journalist-written feature about you, not a wire-service funding announcement.
Why this matters
What do people find when they Google your name?If the answer is only your own content, you have no third-party validation. An MSN.com feature changes that, and it stays indexed permanently, working for you in every future conversation.
Third-party credibility does something self-promotion cannot.When an editor at a major platform publishes your story, it signals that someone outside your organization found it worth telling. That implicit endorsement shifts how prospects and investors perceive you before you speak.
Press compounds. The first placement makes the next one easier.Editors and journalists check your existing coverage before deciding to cover you. Starting with a strong MSN placement seeds future media opportunities, TV, podcasts, trade press.
What our experts say about visibility
"CEOs that do have human, likable, strong brands can attract more talented employees, more investment opportunities, more strategic opportunities."
Stacey Ross Cohen
CEO, Co-Communications
"Earned media is the most important. What comes second is how you describe yourself on your own media sites."
Curtis Sparrer
Principal, Bospar PR
"Earned media and journalistic coverage influence how companies show up in AI search. AI is a new frontier for reputation."
Jackson Wightman
Founder, Proper Propaganda
"If you're not telling a story strategically within your broader marketing mix, that's not PR strategy. It's just a mention and you're crossing your fingers."
Loretta Markevics
Founder, Seed Communications
"A lot of that next level of performance has to come from being known and seen."
Dr. Carla Fowler
Executive Coach, Thaxa
"If you're a business owner, you are a media company... what a podcast does for your brand is astronomical."
Anthony Frasier
CEO, ABF Creative
not clients of this package.
What is MSN.com, and why does a feature there matter?
MSN.com is Microsoft's news and content portal, one of the highest-traffic destinations on the web, syndicating stories from hundreds of publishers into a single feed that reaches hundreds of millions of readers a month. Because it's operated by Microsoft and pulls from vetted editorial partners, a story that runs on MSN.com carries the same domain authority and reader trust as the outlet, without requiring you to pitch that outlet's newsroom directly.
For an executive or founder, that means one placement does double duty: it's a permanent, indexed search result for your name, and it's evidence, to investors, customers, and future hires, that an independent editorial team found your story worth telling.
How the placement works
You fill out a written Q&A.
A structured questionnaire built around your story, your business, and the angle you want covered. Takes most executives 20-30 minutes.
We write the feature.
Our editorial team turns your answers into a publish-ready article in MSN's house style, roughly 800 words, with your quotes and background woven in.
You review and approve.
Nothing goes out under your name without your sign-off. You can request edits before we submit it for placement.
We place it through our syndication partner.
Our partner holds the direct distribution relationship with MSN.com and submits the piece for editorial placement, not a self-serve upload, an outlet's editorial decision.
It goes live, typically in 48-72 hours.
You get the live URL to share, reference in your bio, and link to from LinkedIn, your website, and anywhere else you're building credibility.
Who this is for
This package is built for founders and executives who want a real, verifiable press citation without carving out time for a recorded interview, ahead of a raise, ahead of a launch, or simply because a Google search of your name currently turns up nothing but your own website and LinkedIn profile.
If you'd rather tell your story out loud and walk away with LinkedIn posts and video clips too, not just the article, the Premium and Executive packages build a recorded interview and additional content on top of this same MSN.com placement.
Frequently Asked Questions
Further reading
Not ready to book? These guides explain when this package fits, and how to get the most from it during a milestone window.
What an MSN.com Feature Article Actually Does For Your Business
Self-promotion has a ceiling that third-party validation doesn't. An MSN.com feature reaches 500M+ monthly visitors, ranks in search indefinitely, and gives prospects proof before you've said a word.
When to Start With MSN vs Go Straight to Executive Visibility
MSN when you need searchable proof fast without an interview. Premium when you want MSN plus content from an interview. Executive when the milestone is live and stakeholders expect CNBC and Bloomberg names on the results page.
Press Release vs Press Placement: Why They're Not the Same Thing
A press release is self-published via a wire service, nobody vetted it. A press placement is an independent editorial decision, which is the actual source of the credibility executives are paying for.
How Long Does It Actually Take to Get Press Coverage?
Written features can move in 48 hours to 3 weeks. Broadcast segments typically take 2-4 weeks through an existing pipeline, much longer through cold pitching. Start earlier than feels necessary.
Why B2B Launches Need Third-Party Validation
Procurement, security review, and champion-building all include informal reputation checks. A launch without third-party coverage leaves champions defending you with only your deck and website.
Building Visibility Before You Start Fundraising
Diligence starts with search. One MSN feature or quarterly Premium cadence means associates forward third-party proof instead of only your pitch deck when the process opens.
Ready to get started?
Claim your slot
Send us a message and we'll get you booked in. Slots fill fast. We only take eight executives per month.
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We Live to Build · Built by Sean Weisbrot