How Much of Your Time Does an Executive Media Package Take?

The Real Time Commitment: 90 Minutes

Executive media packages sound like a big project. In practice, your calendar commitment is two conversations: a discovery call, then the interview session. Everything else, editing, placement, content extraction, distribution, happens on our side.

"You're gonna spend probably 30 minutes with us having this call that you're about to get on, and then we can do an interview the next time, and that's an hour. Outside of that, in total, you'll spend 90 minutes with us, and we'll do everything on our own in the back end."

Sean Weisbrot, Founder, We Live to Build

What Happens in the Interview Hour

The session is scheduled for an hour so there's room to warm up before cameras roll. We record roughly 30 minutes of conversation; the rest is buffer for retakes, clarifying questions, and getting comfortable, not a rigid studio clock.

Interviews aren't live. If something lands wrong, we start again. Editors fix the rest in post. You're not performing under broadcast pressure; you're having a conversation that gets shaped into finished assets afterward.

Optional Approval vs. Hands-Off Delivery

If you want to review everything before it publishes, we'll keep you in the loop. That adds a little time on your end but stays lightweight. If you'd rather stay hands-off, we deliver when it's ready and you promote from there.

Either way, the heavy lifting isn't on your calendar. The 90-minute total is the executive time cost, not the production timeline, which varies by package and outlet.