Why We Don't Put Pricing on the Website

Why Most High-Touch Services Don't List a Price

A sticker price on a page tells you what something costs. It doesn't tell you whether it's the right fit, whether the deliverables match what you actually need, or whether the vendor can deliver on the specific outcome you're buying. For executive media packages, those questions matter as much as the number.

"These conversations are best had when we're on the call so that we can first discover with you what your goals are and therefore how we can help. From that, we'll know the right package for you."

Sean Weisbrot, Founder, We Live to Build

What a Discovery Call Actually Determines

Some executives need a written MSN.com feature only. Others need broadcast placements plus a month of derivative content. Others want reach and sponsor visibility without press at all. The right package depends on goals, timeline, and what you already have in market, not on a one-size price list.

Pricing without context also skips the part where you evaluate whether the team, process, and guarantee model are right for you. A number on a page can't answer that. A 30-minute conversation can.

How This Compares to Retainer PR Pricing

Retainer agencies often quote monthly ranges on sales calls anyway, because the scope varies. Done-for-you media packages work the same way: fixed once scope is clear, discussed on a call rather than guessed from a landing page. The difference is what you're buying after price is set, guaranteed deliverables versus ongoing pitching effort.

If you want a general sense of how executive media coverage is priced across the market before you book a call, see our breakdown of what executive media coverage actually costs.