What a Media Syndication Partner Actually Does
Major outlets don't take cold pitches from most executives. They work through production partners who hold standing relationships, produce segments and features to outlet standards, and place finished stories into editorial slots that already exist in the broadcast or publishing schedule.
"We have a partner that independently produces and syndicates content for CNBC and Bloomberg, and we are placing your segments inside of the show that they have slots for. This content is going to be shown when their programs air."
Sean Weisbrot, Founder, We Live to Build
Why You Can't Just Pitch CNBC or MSN Yourself
Unless you're running a publicly listed multi-billion-dollar company, breaking into those pipelines on your own is extremely difficult. It takes years of relationship-building, the right story shape, and access to production slots that aren't available through a generic email to a producer.
"Before I had those relationships, it was impossible to get access to those things. If your goal is to focus on growing your business through growing your visibility, the best way to ensure that actually happens is by partnering with someone who has those relationships and can take advantage of them for you right now."
Sean Weisbrot, Founder, We Live to Build
What You Get to Keep and Use
Broadcast placements aren't always hosted on a personal page at cnbc.com or bloomberg.com. You get the segment, the outlet logos, and the right to promote that coverage on your own channels, website, LinkedIn, sales decks, and anywhere else you're building credibility.
That asset compounds: one legitimate placement makes the next conversation with media, investors, or partners easier, whether you continue working with us or build from what we've produced together.
Act while the milestone is news
Executive Visibility Package
Guaranteed CNBC, Bloomberg, and MSN.com coverage plus a month of content from one 30-minute interview, built for raises, launches, acquisitions, and major hires.
