5 More Podcast Guests on Executive Visibility

Our first roundup of podcast guests on executive visibility covered personal brand, earned media, and borrowed trust. Here are five more, from PR strategists, executive coaches, and founders who built visibility into how they grow, on AI search, PR strategy, and why being known is not optional.

See also: 5 Experts on What Actually Builds Executive Visibility.

Jackson Wightman on earned media and AI reputation

Jackson Wightman founded Proper Propaganda, a tech PR firm. On the podcast, he argued that PR output, especially journalistic coverage, now shapes how companies show up in AI search, not just traditional Google results.

"There's a lot more focus now on how the output of PR, particularly how earned media, media coverage, journalistic work influences AI and how companies show up in AI search... AI for a lot of people is the new window on the internet. It's a new frontier for reputation."

Full episode: "15-20% Growth for 3 Years Without Adding a Single Hire".

Loretta Markevics on strategy vs. spray-and-pray PR

Loretta Markevics is founder and chief strategist at Seed Communications. She has spent more than 20 years in advertising and PR and counsels startups on when media relations actually moves the needle, and when a mention is just a box checked.

"The default of startups around PR is, oh, we just need to get mentioned and then the world will open up for us... if you're not telling a story and you haven't strategically thought about how to utilize media relations within your broader marketing mix, that's not really strategic, it's just a mention and you're crossing your fingers."

Hear more in "Every Startup Thinks Its Baby Is the Cutest in the Room".

Hope Timberlake on executive communication under scrutiny

Hope Timberlake co-founded Forte Consulting and has spent 15 years coaching leaders to communicate when the stakes are high: investor pitches, all-hands meetings, and industry stages where credibility is on the line.

"I've been working with companies to help their leaders communicate effectively when they are pitching the companies to investors... or at industry events to be thought leaders."

Full conversation: "The 90-Second Story That Gets Investors Curious Enough to Ask".

Jeff Sekinger on personal brand as your resume

Jeff Sekinger rebuilt his life after addiction and went on to found multiple companies, including one doing $60 million a year. He credits personal branding, built in public on Instagram, with turning attention into revenue before he had much else to sell.

"You gotta learn how to get attention in order to monetize things... personal branding and how it's your resume and it's not going away, and it's a major trend that's gonna continue."

His story: "You Can't Shoot a Cannon From a Canoe, and He Proved It at $60M".

Dr. Carla Fowler on visibility as a business pillar

Dr. Carla Fowler coaches executives at scale through Thaxa. She frames visibility not as a vanity metric but as one of three things every leader has to get right alongside making and selling the product.

"You can be producing great stuff, and you can even be maybe selling it directly to your customers. But a lot of that next level of performance has to come from being known and seen."

Listen to "She Coaches 60 Leaders at Once and Sees the Same Trap Every Time".

Ten guests across two roundups, same thread: visibility is not something you bolt on after the business works. It is part of how people decide whether to trust you in the first place.