#48: Developing Your Corporate Identity with Hope Timberlake

by | Apr 1, 2021 | Podcast

Guest Intro

Hope Timberlake is the founder of Forte Consulting, which helps executives hone their team alignment, branding, presentation, and other various leadership skills.

What You Learn

  • What is a corporate brand identity?
  • How do you develop your corporate brand identity?
  • What is the logical order of how to establish a corporate brand identity?
  • How do you differentiate your messaging based on who is the audience?
  • Why you should create a repository for messaging?
  • How do you test your messaging for clarity?
  • How to train your team to parrot your messaging?
  • Why you should use video to train for messaging?
  • Why you should ask people individually about their understanding of the messaging?
  • How do you put it all together to develop a pitch deck and talk to investors?
  • What is the best storytelling formula?

Episode Links

Transcript

Transcript coming soon..

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