#48: Developing Your Corporate Identity with Hope Timberlake
Hope Timberlake is the founder of Forte Consulting, which helps executives hone their team alignment, branding, presentation, and other various leadership skills.
What You Learn
- What is a corporate brand identity?
- How do you develop your corporate brand identity?
- What is the logical order of how to establish a corporate brand identity?
- How do you differentiate your messaging based on who is the audience?
- Why you should create a repository for messaging?
- How do you test your messaging for clarity?
- How to train your team to parrot your messaging?
- Why you should use video to train for messaging?
- Why you should ask people individually about their understanding of the messaging?
- How do you put it all together to develop a pitch deck and talk to investors?
- What is the best storytelling formula?
Transcript coming soon..