His Former Boss Later Became His Employee
What does it really take to break through a revenue plateau and build a business that outlasts your mistakes? In this episode, Ephraim Ebstein, an MSP entrepreneur who scaled past seven figures, shares the hard lessons he learned the long way. You will hear how developing financial literacy with the help of retired CEO mentors was the turning point that unstuck his business when it was trapped bet
Guest
Ephraim Ebstein
CEO & Co-Founder, Fit Solutions
Ephraim Ebstein is an MSP (Managed Service Provider) entrepreneur who scaled his business past seven figures, navigating a revenue plateau between seven and nine million dollars. He credits his breakthrough to developing financial literacy with guidance from retired CEO mentors and leveraging strategic networking throughout every stage of his business growth. His journey from an industry newcomer, landing his first MSP job through a spearfishing connection, to a seven-figure business owner underscores his expertise in relationship-driven entrepreneurship and business scaling.
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Full Transcript
Ephraim Ebstein: Sometimes you just gotta pay to be in the right places. Never burning bridges, because a business world, just the world in general is so small.
Sean Weisbrot: Don't buy a house in a country you don't live in. Nobody should ever put themselves in a situation where they're gonna lose everything all at once.
Ephraim Ebstein: One thing that I learned that I got stuck in my business when we
Sean Weisbrot: networking, do you love it or do you hate it? And why?
Ephraim Ebstein: I love it. I feel, you know, when I think about the times I've been networking, sometimes it does take a lot of energy. You gotta get outta my, I've had to get outta my comfort zone. Like I fly to Miami, I'm flying to Texas, I fly, I'm flying to different events where I know that, you know, some powerful people might be in the room or a prospect or someone I can learn from. Sometimes it's not as hard, but sometimes it's after hours. I just, it's, it's always an effort I feel like, but at the end it is a really worth, worthwhile effort because you know, without the network you really can't build a business. That's what I found.
Sean Weisbrot: Is there one specific person or two people that you've networked with that have really made your business possible?
Ephraim Ebstein: Oh man. Well, if I go back to when I started, um, I got like, I, I, I can think of a lot of little, little examples. You know, I, I, there's not one person, but like the first job I got in an MSP. A guy that I used to go spearfishing with knew one of the top engineers there, and he knew they were hiring, so he threw my name in the hat. So, because I knew this guy that knew this guy, I kind of had, you know, a little bit of preferential, I don't wanna say preferential treatment necessarily, but more trust. When they hired me, that job taught me this business. Right? So that little, that little piece of networking. Taught me that business. And then when I went to go start the business, a lot of the relationships that I had made in the business were people that I then later got to work with as clients and bring in as clients. So, once again, that, that was another, if I, if I had started the business and I didn't know anybody that could work with me, um, that would've been way more difficult. So that, that helped me as well. And then. Moving on up the ladder. As we, as we started going, I've learned a lot of the fundamental things in my business that kind of helped me break through to the next level. Instead of just getting stuck like, you know, I might have or other business owners have. I was able to kind of break through that and that wouldn't have happened unless I knew people that were. Able to kind of teach me those things, right? So in every step of the way, it, it, it, it's been a huge influence and, you know, everyone has heard the old adage, it's kind of. You know, um, who, you know and so on. And so that, that's been a huge, that's been a huge influence for me, for sure.
Sean Weisbrot: Quick break. I put together a free guide called Network Before You Need it. It's six lessons I learned that helped me create over a hundred million dollars in value for my network, generate over $15 million in revenue for my businesses, and fundraise over $8 million for my businesses and my clients. If you want to build relationships that work for you before you need them. Go get this guide right now. The link is in the show notes. Okay. Let's get back. What's something that one of these people taught you that helped you to take your business to the next level?
Ephraim Ebstein: One thing that I learned that I got stuck in my business when we were around, um, it was somewhere between seven and 9 million. I remember the year was. 2017. And one of the things that I got stuck on was I just didn't have financial literacy and I started reaching out. Uh, there was this group, um, they were like retired CEOs, mostly retired. Some were still CEOs. They had big exits and so on, and they would do this mentorship program. With other CEOs. And so I got these two guys and they would come in and they were like, okay, we wanna see. I would start telling 'em about the business and all the things we did. They're like, I don't wanna hear anything about that. I was like, they like would constantly shut me up when I tried to like talk about it. And I was like, how are these guys gonna help me? And they would constantly say, I want to see your financials, your profit and loss statement. I wanna see the financials against the budget. So the financials, we had 'em, but I didn't have a good grasp. They would ask questions when they looked at the financials, why is this? Why is that? I don't know. I have to go ask. Or they would, you know? And they were like, okay, well what is the budget? What, what, what? How did you perform? What does this even mean? There's no budget here. And so they would just hammer, these guys would treat me like. Um, not mean, but kind of like sharks on the shark tank. Mm-hmm. I kind of joke that they were the sharks because they would just, dude, they would just roast me on the financials and I started to like, I, it didn't click the first time or the second time, but I started to really understand like. That how these guys make decisions through the financials. And it forced me to get, you know, literate with the financials and start to really understand them. And that was a big, that was one component of a few components that kind of helped me break past the $10 million mark. And, um, being able to read those, understand them, and make decisions based on them.
Sean Weisbrot: Where is this group? Is it something that anyone can join? Is it something that you have to have a certain revenue to get access to?
Ephraim Ebstein: Yeah, they're, man, it'll come to me. Sorry, I don't know it off the top of my head. It's okay because it was 2017, so ovo died years ago, but I will, man, I can't. What were they called? Um,
Sean Weisbrot: are you still in contact with these guys now?
Ephraim Ebstein: Not anymore. Um. I'm so sorry, man. I can't remember their names, but I, it'll come to me. I, I can find 'em. I can find 'em and I'll, I will, I'll make sure to, to drop you the link. But they were just like a, I don't know if they were a local San Diego group or not, but I had to go through an interview process too. They didn't, they didn't just like helping anyone. And in fact, they kicked me out, um, not because I did anything wrong, but after meeting with me for about four or five times, they're like, well. Come back to us later. You know, we're gonna cut off at this point. This is gonna be the last meeting. And the reason for that was I was just trying to scale. That's not the kind of stuff they were trying to help owners with. They were trying to help them with exits. So they were, they were trying to help them. Or like an acquisition or like some fundamental business pivot that is not to do with product or anything like that really had to do with like an acquisition or a sale or something of that nature. Um, and I wasn't doing either of those things. I was just trying to, you know, go from 10 million to 20 million in and on up, right? And they're like, well, you know, we, we've helped you enough. For that, what we're really focused on is this. And so they kind of parted ways with me, but, um, but it was, it was an education for me.
Sean Weisbrot: Well, it's great that you got that opportunity and it's great that they knew what they wanted. I'm guessing that they run like an m and a firm and so they like an m and a advisor or something. So they, they were giving free advice to people to
Ephraim Ebstein: get their ready. What, what was a, like an XCEO of SeaWorld. Um, the other one, I forgot what business he was, the ex CEO of. They were like CEOs of, of, of you know, that either had been, you know, they were kind of guys that were usually not in the CEO position anymore because they had exited and they were just kind of like given back in some way.
Sean Weisbrot: Okay. Well that's great.
Ephraim Ebstein: Yeah,
Sean Weisbrot: I don't really hear about too many people like that, so it's amazing. If they're still helping people, that would be great. That'd be a great resource.
Ephraim Ebstein: I'll find it. I will dig it up and I will. Um, drop it in. So if someone's in that position, that's, you know, they're not there just giving free education. They, they were really, um, trying to help with like something like that. So, you know. I always kind of thought, hey, if I get to that point, if there's those, I mean those two individuals might not be around, but I went through like an interview process on that and they had to interview me and um, see if that was someone that they felt they wanted to give their time and energy towards. Um, because, you know, obviously they're getting hit up by a lot of CEOs like, come help me, you know, if I could have a CEO of a big multi-billion firm dollar firm come to me to help me. You know, that's a great, that's a great value. And I didn't pay for it either. So that was, that was pretty interesting. But a lot of other mentorship I, I have had to pay for, or networking events, and I used to go regularly to the, um, 10 X Growth Con, which was Grant Cardone event. And, you know, the first time I went I, I paid just like the regular seat tickets. And then as I started going, you know, annually. I started paying more and more than I was like just paying for diamond tickets. Diamond tickets were like $10,000. And it's not like you really get, the only thing, the $10,000, in my opinion, is getting you, is getting you next to other people that paid $10,000. So that was, that was the, the value of the ticket in my opinion. So I think that's a lesson I learned. Um. Sometimes you just gotta pay to be in the right places to put yourself in the proximity of the right people that you wanna meet.
Sean Weisbrot: And did you meet people from those events that went on to be something more than just a person you sat next to or,
Ephraim Ebstein: yes, I did. I, I have a couple of them are clients. Um. I, so some turned into clients, others turned into friends, others turned, uh, I've invested with a couple of them. Um, some of even turned into mentors for me. So I have like, uh, two guys that I reach out to for advice that I've met at those events. And that advice has been well worth the, the price spent. So. Um, and I've also, uh, yeah, I've invested with one, two, with at least three of 'em. And so that's where I've put invested in like real estate deals, things of that nature. Um. I also, you know, I, I've met people at other events where I haven't spent as much, but sometimes when you go to the event where people are spending money to be there, uh, they're, you know, they're serious people and they have the resources to spend that in a lot of cases. And so you might have a better shot at meeting the person you, you want, but I would always go with the mindset. Like if I was going to one of those events, I was like, I am here. The takeaway minimum of two pieces of information that I can apply into my business, and two relationships that will impact me positively. And so I'm not going like with, you know, expecting to meet a hundred people, um, but that allows me to focus and not feel overwhelmed, um, and, and put my energy into the right place because I'm, I'm intentional about. Who I'm trying to meet and why I'm trying to meet, you know, why I'm trying to meet them. Sometimes I'm like, oh, I'll give you an example. I'm doing a real estate deal in Texas. Um, and at the last event was a real estate summit. I was like, I wanna meet someone that can help me underwrite deals that have underwritten deals before. And I was very intentional about that. And so, uh, I met that guy and, um. You know, I, you know, I was in the right place with the right intention, and I believe luck is when opportunity meets preparation.
Sean Weisbrot: Yeah, I, I like that you said the word intentional because it's one of the things that I talk about, which is that when people are networking and they're not really informed about what their own goals are, which a lot of people are not, they go and they don't have a goal, so they get nothing done and they feel it was a wasted evening and. Then they don't wanna do it again. But if they go through the hard work of understanding themselves, so then they know after that what their goals are, then they can go to a networking event and be intentional about who I, who they wanna meet. Obviously there's more things involved in that, like actually wanting to understand people and be curious about them and ask questions and be interesting and so that these people want to know you back and, and want to help you. But, uh, yeah, I, I think if you didn't have those goals, if you didn't have those intentions, you probably wouldn't even be where you are in business to, in general. So I'm sure you're a pretty curious person.
Ephraim Ebstein: You, you have to be a, a person that, that is interesting yourself. You have to be able, you know, willing to show value and, and, um. To others. So when people ask me for advice or they come to me, I'm very ready and willing to help. Um, because I want people to do the same for me when I, when I meet the person that's more successful than me in a certain area. Um, so, you know, I, I'm going there as well and I treat everybody that I meet. As somebody important, and sometimes it's just them learning from me, but I still treat them that respect and that importance. And you never know when that might turn, you know, come back around and, you know, and, and benefit you in some way. I, I see the world is really small, so it's another thing. I mean, it's not directly tired to networking, but, you know, never burning bridges. Um. Because it, the, the business world, just the world in general is so small, and I've seen so many scenarios where someone's burned a bridge and then years later that individuals they burned the bridge with now are in a position of power in some way, and it's, it's gonna hurt them. So the same thing goes in the positive. So when you, when you treat. You help people, you treat 'em well. Um, and you know, yeah, a lot of people take it for granted or might forget it, but it comes back eventually.
Sean Weisbrot: I try really hard not to burn bridges. I've definitely done it in the past. I try to be a very, even like, smooth kind of emotion, uh, how do I say this? I, I try really hard to. Not let my emotions control my decisions, and I try to be like a very, uh, consistent person. But recently, yeah. I don't know about you. I get so many people contacting me that with AI generated pitches, whether it's to be a podcast guest or they want to provide a service to me or whatever, or they're just writing something on LinkedIn, like, I got a LinkedIn DM earlier today. Someone was saying, I wanna help you with your fundraise. I think your business is cool. And I'm like, did you not even check my profile? What makes you think I'm doing a fundraise? I have, there's nothing in my profile that talks about me doing a fundraise. Where did you get this idea? Like I wanted to just scream at the guy. You're an idiot, right? It's so easy to just be like, what the hell is wrong with you? Do your research before you contact people. You know? I struggle with that sometimes. Just people being stupid.
Ephraim Ebstein: Yeah, I mean, and sadly I feel like there's more and more stupidity happening. People just are so, um, you know, IM impulsive. We have a lot of employees and it's kind of interesting, like when people exit, uh, 'cause every company, people come and go, right? It's kind of like a train going towards the destination and people get on sometimes from one stop, sometimes. You know, a few rare individuals will go take the train to the end of the line, but usually they're coming on, on and off different stops. And it's interesting when, when people exit, how they exit. And you'll have people that will. When they exit, it's like, time to unload. Right? And everything they didn't like about your company or the people or individuals they worked with, blah, blah, blah. They, they unload it. And others choose the high road. And even if they might've been gripes, you know what, what does it matter? They're, they're moving on. They're gonna talk about, you know, thank, thank you. Thank you. Know, grateful. Say the good, ignore the bad. And that's really the way to do it because, um, I've seen scenarios where people that have unloaded then later are in a position where. Um, the person they unloaded on now is, is suddenly their boss or an influencer at a company that they've, you know, either applied for a job on, on, or maybe an acquisition happened and that person is now there. Um, I have reversed roles. One, I had two, two bosses. One of 'em actually became my employee. Now, he would've never became my employee if he wasn't a good boss to me. Things, things changed, um, and we had a great working relationship both in, in, in both scenarios. So it, it shows like when you treat people right, um, you know, a lot of great things can happen in, in working relationships. And, uh, that's, that's, that's the way to do it, right? So if I had unloaded on that guy, everything that I thought was wrong when I left. He would've never sought me out and wouldn't have got some of the clients we got together and all, all those kind of things. So, so it is just interesting. I've also seen where people have left the company. Then there's been an acquisition and maybe someone that they were the manager of is now the like manager of the acquiring company and they're kind of in the. In, in this position, you know, their job depends on this person, and it's just like all kinds of, it, it is just interesting how life rolls out. Um, and, and, and those same principles can be applied in, in networking as well and, and who you're meeting, how you're treating them. Um, you never know where a referral might come from or a relationship. Um, so it's, it's a great, it's a great, uh. A great endeavor. And, and, and a lot of, you know what's interesting too? A lot of billionaires, millionaires that have lost it all, they rebuild it really fast. And you're like, man, how did they do that? Well, obviously there's knowledge, but I think even bigger than the knowledge is the relationships. So they have a network, they have relationships, they can re-leverage those and, um, and, and grow really fast. So that, that's, that's, um. Something I always keep in mind because I'm like, if I had to start all over, who would my first call be? Who would I call? Who would I have conversations with? And I think that's an important thing to reflect on.
Sean Weisbrot: Hopefully you never have to be there because hopefully you're, you're doing. What you need to do to protect the assets that you have been building and and investing in. So I was having this conversation with a friend recently. He's got a business that's doing nearly 10 million a RR doesn't have any investors. They've been doing it for like 14 years and
Ephraim Ebstein: nice
Sean Weisbrot: for the last few years. He's been taking money that he like pays himself his salary and he'll go and buy a multi-unit. You know, uh, property and he'll rent it out. And then he like bought a hardware store and, uh, then he, he bought an a lumberyard and so he's like buying up space and, you know, land and assets and, and businesses in this small town in Alaska that he lives in. And
Ephraim Ebstein: that's really cool.
Sean Weisbrot: Yeah. So he's, monopolizing is probably not the right word. Um, he's trying to add value to the community that he calls home. That he's raising his family in. And he had said to me like, you know, what should I be doing right now? You know, the markets are weird. Like, what do you think I should be doing? I'm like, look, I'm not a financial advisor. I don't have a license for that. If I took one more test, I would be actually, but I decided not to do it. Um, I did two of the three tests.
Ephraim Ebstein: Nice.
Sean Weisbrot: I learned a ton about the different products that exist in the market as a result of it. So it's fascinating education, you know, just didn't want to be a licensed advisor anyways, so I was like, look like you have a bunch of assets that generated income. If something terribly bad happens in the world, it's unlikely that every income generating asset you have, like five or six income generating assets. It's unlikely that these are all gonna go to shit all at the same time. You go, but you probably don't have any cash because you keep buying stuff. So you might want to build up a bunch of cash just to be safe, build up a year's worth of cash. You know, like his wife has a job as well. So build up a year of cash and then, uh. Like that's just for emergencies and then build up, you know, cash that you can then start to look for opportunities. And he was like, yeah, I guess I've been like quite aggressive in my risk. And I'm like, the, the focus for me personally is getting into income dividend because I tried angel investing and a lot of them failed. I've tried investing in my own startup. I shut, shut that company down so. The thing that most people need to feel safe is income. So if you know what your income is, kinda like you were talking about with this guy saying, Hey, understand your numbers. I tell people if you know how much your, your expenses are, your, your wants and your needs, right? 'cause your needs are gonna be far less than your wants. If you know what your need based budget is on a monthly basis for your personal income, then you know how much money you have to invest into dividend producing, you know, income ETFs so that you can then. Be able to replace your cost, your, your income. So your goal is to not ever need that money. But if you have to, you can start to take that money and the faster you get into it, the faster you're able to quote retire. And that's kind of like the fire movement. I dunno if you've heard of that, that a lot of those people are looking to have like, no, I haven't heard of that. Yeah, it's like, uh, basically retire really early, be, become financially inten, uh, become financially independent and retire early. So like a lot of people, they wanna do this in like their late twenties or early thirties. They maybe had a job with like Google or somebody they've made, you know, a million, 2 million. They've put it all into ETFs and they're just, you know, making a hundred, 200 KA year passive income, enjoying their life. You know, not everybody wants that. But I'm of the mindset of like, yeah, sure, keep growing. Do everything you can, but also be safe and invest, because I, as you said, if people lose everything, it's like, but nobody should ever put themselves in a situation where they're gonna lose everything all at once. That's just dumb. Like, you know it, like, I
Ephraim Ebstein: totally agree with that.
Sean Weisbrot: Like, if you have a billion dollar company and you're paying yourself a million dollars a year in salary, like you don't need to spend a million dollars, like at least put a hundred thousand a year away. Like do some, like put something away so that you're not. Absolutely putting yourself in a shitty situation and, you know, hopefully people learn from that. So, rant off. Sorry.
Ephraim Ebstein: Yeah, no, I like it. I, that's, and that's what I've been doing. Uh, similarly what I've done is, um, I've been basically investing in different real estate assets. Um, I have kind of a little bit of a mix. I've invested in several syndications in multifamily. Um, and not with all one syndicator, because I'm like, Hey, what if a syndicator rips me off or goes bad? So I, I spread it out across deals and across syndicators that, you know, from the, that I, that I believe are good and that I trust. But of course, you know, people you trust can fail you to. So that's why I don't even do all in one. Um, and then I've, uh, invested, um. And a couple long-term rental properties, as well as some short-term rental properties. And, um, I did an investment like in, um, a startup. So there's a little, little ways that I've, I've kind of spread out, uh, to try and, like, like you said, you know, it's, it's likely that something's gonna fail. It's likely that something you invest in is gonna fail. So if you make good strategic RI risks and you kind of spread it out, it's unlikely that they're all gonna fail. And so, um, if one fails, will I be sad? Yes. I'll be sad about it, but I kind of have calculated in that that's a real possibility. And so by, you know, spreading that out, you know, in the financial investments, then I'm, then I'm, you know. Hopefully being wise in, in my investments and putting myself in a position that I can weather a lot of storms.
Sean Weisbrot: It sounds to me though, that you're taking on a lot of risk by being heavily weighted in real estate in general, even if you're with different syndicators or different like styles of investment within real estate. Yeah. It seems like you're very heavy in real estate, which is also not, it's not liquid, right? So like. If there's a a, a crash in the real estate industry, there's like, it's unlikely to get, you're gonna get your money out, right?
Ephraim Ebstein: That's correct. Yeah. Which, which is, uh, that's, that's the, that's the downside of real estate. But the, you know, part of that, so, so there, you know, I have to remain. Somewhat liquid and I have to have cash flow. But I do like, I like a lot of the benefits of real estate. I, you know, part of the reason is I don't know anyone that really does good in the stock market. So, because I don't know it, I don't trust it. That what, that much, you know, I'm, I'm starting to think more about it, just putting in the s and p 500, letting it sit there for 10. 20 years. But that's
Sean Weisbrot: what most people do and they beat like most people that just buy individual stocks, lose out to people that just have money in the s and p 500 index. So for someone that doesn't, that wants to set it and forget it, you just put the money in every month. You just put more and more and more, no matter what's going on in the market, you just keep doing that. And over, I think it's like, and I know this is a small amount of money, but like if you just put like a hundred thousand. Into the market right now and let it sit for 30 years and you don't add any money for ever again. Like it should be worth four or $5 million in 30 years.
Ephraim Ebstein: Yeah. That's, that's, that's, that's exactly it. And I, so I, I've started to think about that and putting, putting more, more in there. Um, I, you know, I don't want to be necessarily. Doing trades and things like that, I think might maybe just, you know, sometimes they say the best investors are, you know, dead people 'cause they don't trade anymore and it just, their stuff just sits there and compounds.
Sean Weisbrot: Yeah, that's what I've tried to do.
Ephraim Ebstein: That's great. What are some of the things you like to invest in on, on, in the market
Sean Weisbrot: right now? I gotten into, uh, what they call BDCs or private credit. And I, I did it like. I first got involved with private credit a few months ago before the PRI private credit market started to have a problem. But the two companies that I've invested in are showing like lower defaults quarter after quarter, and they're showing more profit quarter after quarter, and their dividends are increasing quarter after quarter. So. These two seem like they're the best in the best shape. And so the, even though they lost a lot of share price, because the mar, the industry is getting pummeled because of, uh, blue Owl, I think it is. Whatever, there's this one company that's just like, didn't know how to perform well, and so they're getting destroyed and they're pulling down the entire industry, but. Everybody needs to loan to borrow money to grow their business. So like it's something that's gonna continue to exist. So I don't see a reason to not be invested in them. Uh, so like I'm invested in Hercules and Maine. Um, again, I have to say this 'cause I'll get destroyed if I don't. I'm not a financial advisor. This is just what I do for myself. Um,
Ephraim Ebstein: yeah, yeah, yeah.
Sean Weisbrot: I'm also looking into real estate investment trust. I haven't done anything with any specifically, but I'm looking at O and Triple N. Um, there's another one, OHI I've looked at, but that one I'm not sure. 'cause the yield is quite low. That one is for like, uh, senior living facilities. I think that one has huge potential for share price growth, but the dividend yield is like 2.5%, so it's very, very low. So you need like the share price to go up much higher for it to be worth holding. Um, but what I'm really interested more is lower share price growth. So sacrificing share price growth for a higher dividend because the dividend is gonna be more, you know, it's consistent. Yes. And so I think n and n and o and o are, are capable of that. Uh, I'm also invested in a space tech, uh, portfolio 'cause I use eToro and so eToro has this thing called smart portfolios. And so I have, I have exposure to different space tech companies through that. And, and these are like global portfolios, so it's not just us. Um, and I'm also in a gold, uh, portfolio that has like mining companies and other companies that use gold. So it's not just direct exposure to gold itself, it's exposure to the industry around gold. Um, and I'm, I'm considering silver, copper and uranium as possible investment soon. But, but again, like if I literally just tell the s and p 500, I would probably get, make more money.
Ephraim Ebstein: Yeah. Yeah, it makes, makes sense. But once again, it's like you don't wanna put everything in the s and p 500, you know, it's, it's kind of good to spread those investments around.
Sean Weisbrot: Well, in this case, the s and p 500 is a great investment because it tracks the top 500 companies. So as companies come into the index and fall out of the index, it's automatically rebalancing itself. So it is one of the safest investments that anyone could have. Assuming there's no stock market crash, obviously AF during a crash, the price is gonna go down, but during that time, you just keep investing.
Ephraim Ebstein: Yeah. You just keep, keep going.
Sean Weisbrot: Right. You just don't pull out what you have. You just keep investing more and more and more and more. Um, so yeah, that's what I've been thinking about.
Ephraim Ebstein: I like it. Well, I like, I like, even though it's not advice, I like hearing what other people are doing, and then I think about, you know, what I should be doing and, and I can kind of mimic that. And that's kind of how I got into the real estate deal, honestly. Uh, was, uh, one of the things that I liked about real estate. Is with the depreciation, um, you know, taking that against, obviously not just passive income, but because my wife's a real estate professional and with the short-term rentals, I think, uh, you have to fact check me on this. I think you, they only need to do about a hundred hours of labor towards the rental or something like that. A year. Very easy to accomplish. Um. Then, then, and if you have a spouse that's doing that, or one of you are do is doing that, then you can take the depreciation losses from the real estate against your active income when you, when you follow those returns. So that's, that's resulted in. You know, probably millions of dollars of savings for me. So, um, that adds up really fast. There's a huge opportunity and you want to take money and be liquid. It's not, it, it doesn't really afford you that.
Sean Weisbrot: Yeah, exactly. That's why I've stayed out of real estate. I had one real estate property that I invested in. It was a short term on an island in the Caribbean. And what they did was you own the unit, you own the land the unit sits on, but they built it, they furnish it, they do the marketing, they do the sales, they get people there.
Ephraim Ebstein: Okay.
Sean Weisbrot: And they take 70% and then there's like 160 units. And so they, they can't assume that every unit's gonna have the same amount of revenue. So they pull the revenue and then split it equally among all the owners. All of the people who own units.
Ephraim Ebstein: Got it.
Sean Weisbrot: When I bought it, I didn't know anything about real estate and I wasn't aware that it was an internal market, so they had no reason to allow the property values to go up or down. So when I went to sell it, I sold it for the price. I sold it for the price that I bought at minus commissions to people. So I actually ended up walking away with 60,000 less than I bought it for. 'cause there's like government fee, there's like government fees, and then there's realtors fees and all, and commission and all this. And the only reason I sold it was because when they were talking to me about the ROI, they said that the previous like setup that they did on the island was getting like seven or 8% a year. So they said, we, we can assume that this is gonna, you know, do the same for us. But then COVID happened like a year later, and so the business wasn't up and running for like another year and a half. So the first two years I got like. Half a percent. And then like the few years after that, it was like one and a half, 2%. And I was like, this is ridiculous. I'm just gonna take the cash and put it somewhere else.
Ephraim Ebstein: Yeah, that's a, I've, I've, I've taken some lumps too. Um, what was the biggest lesson you learned from that one?
Sean Weisbrot: Don't buy a house in a country you don't live in.
Ephraim Ebstein: Yeah. I guess knowing the market, right?
Sean Weisbrot: Yeah.
Ephraim Ebstein: What country was that? Or what island was that?
Sean Weisbrot: Dominica.
Ephraim Ebstein: Dominica. Gotcha. Yeah. Um, I, I did, uh, I had a, a, a pretty big loss on a short-term rental that I purchased, uh, in Palm Springs. And the, what was interesting about what happened there was I found this property, I underwrote it, and I was confident that it would, you know. That I would make money on this and I, I purchased it and Palm Springs has short term rental regulations, so you get permits and stuff, which actually is a good thing, not a bad thing, because if you're in a market where there is no regulation. It short term rental regulation is coming. So it's better to go in knowing what it is that there is a system there versus no system. So I thought that was good, but I didn't do enough research because what I didn't realize is some of the rules that they had in place. So, um, one of the rules they had in place is that Airbnb guests in the city of Palm Springs cannot play music. Anytime of day, night, day doesn't matter. If music is, can be heard from outside the property, uh, someone can complain and, um, the tenant gets, gets a fine. So, and if you get th uh, three strikes within a six month period of time, uh, you lose your short-term rental license even though. As the host, you did nothing wrong, really. And sure enough, well, I had a swimming pool. And what do people do during the day? Doesn't matter how many times I tell 'em they can't play music, they're like, ah, it ain't gonna hurt nobody. We'll play the music quietly. I had a neighbor that obviously didn't like the fact that I was, had short term rental guests playing music. So they would call the enforcement enforcement. They came quick. They'd always be there within like 10, 15 minutes. And if they came to the front door and they could hear that any music being played, uh, that resulted in a strike. So within six months, I got three strikes. And I lost my short-term rental permit for two years, which is like a death sentence. Right? Um, and so I had to pivot. It was kind of the high season, so I just pivoted into like midterm rental where you basically have someone there for a month 'cause that falls outside the regulation. But at the end of it I was like, man, this is, this just. Sucks. It's too much hassle. I could take the money, invest it in something else and have a better return. And so I did that. I, I probably lost like a hundred K because not enough time had gone for the, the property to appreciate. And, and then the market was softening too. And, and then, you know, after you pay, you know, real estate, you know, agent commission fees. It's basically, you know, there goes your a hundred K. So that was a, that was a lesson for me as well.
Sean Weisbrot: What do you think is the most important thing you've learned in your life so far?
Ephraim Ebstein: So, I have a deep relationship. I, I, I believe, um, I believe in God and I know a lot of people don't, but. I certainly believe in him. And, um, and, you know, complying my life around a higher purpose and higher principles has allowed me to be successful. I, I, I think when you have a society, uh, that doesn't believe in God. Then who is the one to, to set, you know, moral boundaries and principles and it just goes off of what people feel and people have a, a wide variety of feelings towards what they feel. And so it's kind of a, a slippery slope. I, I see that societies have a whole, um, usually will, you know, kind of end in their destruction when they, you know. No longer believe in God. So that's, that's just, you know, I, I don't want to get religious, but I definitely think that's a been, you know, those principles have served me well, both in my personal life and my business life, and they're basic principles. But that's, that's kind of, I, I would say, of everything, that's the number one.
Sean Weisbrot: Thanks for watching. If you liked this insight, I've handpicked another video for you right here on the screen. For more actionable strategies that get you real results, hit subscribe.
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