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      <video:title>They Showed Up to Inspect a Factory That Did Not Exist Yet</video:title>
      <video:description>This is one of the wildest founder stories you will ever hear. It&apos;s the story of How We Faked a Factory to Win a $1.2 Billion Government Contract. With just four days until a government inspection, Omri Shafran had no factory, just a 5,000 sq ft office. From renting a tent and hiring workers off Facebook to building a real factory in 90 days, this is the incredible story of United Safety Technology.</video:description>
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      <video:title>His Partners Said No, So He Funded the App Alone (It Hit $4.5M)</video:title>
      <video:description>What happens when your own partners refuse to back your vision? Irakli Litanishvili, founder of the Aim of Emperor Group, a collection of 15 companies spanning aviation, yacht sales, and luxury travel, faced exactly that moment when he decided to fund his private jet booking app alone rather than abandon the idea. In this conversation, you&apos;ll hear how Irakli built MIH Flights into a platform that </video:description>
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      <video:title>Why Men Hung Up After 20 Minutes But Women Had a Long List</video:title>
      <video:description>Many men want to support their female and marginalized colleagues but are afraid of saying or doing the wrong thing. This interview with Ray Arata is A Man&apos;s Guide to Being an Effective Ally at Work. With over 15,000 hours of experience in men&apos;s work, Ray provides a clear playbook on how to listen with empathy, speak up against injustice, and use your privilege for good.</video:description>
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      <video:title>Why &quot;Difficult, Costly, and Weird&quot; Is Wired Into Your Brain</video:title>
      <video:description>Why do so many change initiatives fail? According to top CEO coach Erika Andersen, it&apos;s because leaders don&apos;t have a plan for the people side of change. This video is A 4-Step Playbook for Leading Your Team Through Change. Learn the four critical levers, Understanding, Priorities, Control, and Support, that will help your team navigate any transition.</video:description>
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      <video:title>Rom Raised $15M Before Writing a Single Line of Product Code</video:title>
      <video:description>How do you take a company from a simple concept to a massive exit? Serial entrepreneur Rom Lakritz (with a $250M exit and $150M IPO) has a simple framework that explains The 4 Stages of a Startup (From Idea to IPO). In this masterclass, he breaks down the goals, obstacles, and the CEO&apos;s evolving role at each stage of the startup journey.</video:description>
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      <video:title>Psilocybin Breaks Neural Connections - Then Therapy Rewires Them</video:title>
      <video:description>What does it actually take to get a psychedelic drug approved by the FDA? In this interview, A Drug Development Expert Explains the FDA&apos;s Psychedelic Trials. With over 35 years of experience, Dr. Linda Strause breaks down the entire &apos;long and arduous&apos; process. Learn about the pre-clinical requirements, how psychedelics &apos;rewire&apos; neural connections, and why she believes these treatments will revolutionize mental healthcare.</video:description>
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      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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      <video:title>He Froze Water in a Barn and Raised $30 Million</video:title>
      <video:description>What if the key to solving the energy crisis was sitting in a barn full of frozen water? Yaron Ben Nun, founder and CTO of NEMO Energy, joins Sean to share how he went from jet fighter pilot and documentary filmmaker to building an ice thermal energy storage company that raised $30 million and went public in Israel. In this conversation, you&apos;ll learn why cooling systems are the single biggest drai</video:description>
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      <video:publication_date>2022-04-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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    <loc>https://www.welivetobuild.com/listen/estonia-has-no-income-tax-for-companies-if-you-never-declare-a-profit</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/v0SEnZ9pgUk/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Estonia Has No Income Tax for Companies - If You Never Declare a Profit</video:title>
      <video:description>What if your company could legally pay zero corporate income tax, not through loopholes, but by design? In this episode, Sean sits down with Patricia Recarte, a Spanish entrepreneur and co-founder of Cado Networks, to explore the realities of building a company across borders, including the surprising tax structures available to founders willing to think globally. You will learn how Estonia&apos;s corp</video:description>
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      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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    <loc>https://www.welivetobuild.com/listen/35-calmer-in-20-minutes-why-vr-beat-the-top-meditation-app</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/GedNjddiA3s/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>35% Calmer in 20 Minutes: Why VR Beat the Top Meditation App</video:title>
      <video:description>What if you could become 35% calmer in just 20 minutes, not through meditation, but through virtual reality? In this episode, Sean sits down with Martin Tobias, founder of Incisive Ventures and an early investor in Google, DocuSign, and OpenSea, who now focuses on finding problems that AR and VR can solve an order of magnitude better than any existing technology. Martin explains why the most promi</video:description>
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      <video:duration>2460</video:duration>
      <video:publication_date>2022-04-06</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/your-brain-has-only-3-of-its-vision-in-focus-right-now</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/oWSJozL4wZY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Your Brain Has Only 3% of Its Vision in Focus Right Now</video:title>
      <video:description>What is actually happening in your brain during a psychedelic experience? This interview is a deep dive into How Psychedelics Rewire Your Brain&apos;s &apos;Default Mode Network&apos;. Tyler Strause, VP of Product Development at a psychedelic research company, explains the science. Learn how the Default Mode Network gets disrupted during psychedelic experiences, creating new neural pathways and potentially helping with depression, anxiety, and PTSD.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=oWSJozL4wZY</video:content_loc>
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      <video:duration>3000</video:duration>
      <video:publication_date>2022-03-08</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
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  <url>
    <loc>https://www.welivetobuild.com/listen/500k-profit-with-time-for-family-beats-1m-and-misery</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/Kra2OM439hA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>$500K Profit With Time for Family Beats $1M and Misery</video:title>
      <video:description>How can an ancient martial art make you a better entrepreneur? For Ray Blakney, it&apos;s all about The Kendo Philosophy of a 7-Figure Bootstrapper. In this deep dive, the successful founder explains how the discipline and long-term mindset of Kendo (Japanese fencing) are the secret to his success. Learn how he built a 7-figure language learning business with a team of 150 people.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=Kra2OM439hA</video:content_loc>
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      <video:duration>2940</video:duration>
      <video:publication_date>2022-03-01</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
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  <url>
    <loc>https://www.welivetobuild.com/listen/she-stopped-networking-and-her-hit-rate-went-up-not-down</loc>
    <video:video>
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      <video:title>She Stopped Networking and Her Hit Rate Went Up Not Down</video:title>
      <video:description>What if stepping back from constant networking actually made your business stronger, not weaker? In this episode, Sean Weisbrot sits down with Paige Arnof-Fenn, founder and CEO of Mavens and Moguls, a marketing, branding, and communications firm she has been running for over two decades, to explore what loss and adversity taught her about building a more resilient business. Paige shares how facing</video:description>
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      <video:player_loc>https://www.youtube.com/embed/ca2bNlVTVNE</video:player_loc>
      <video:duration>2100</video:duration>
      <video:publication_date>2022-02-22</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/psilocybin-made-a-purely-logical-man-say-i-love-you-to-his-brother</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/EGo8Igo3s1c/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Psilocybin Made a Purely Logical Man Say I Love You to His Brother</video:title>
      <video:description>What happens when a purely logical man uses psilocybin and finds himself saying &quot;I love you&quot; to his brother for the first time? In this episode, Sean sits down with Sara Raymond, founder of the Mindful Movement and trained hypnotherapist, whose work helps people bridge the gap between their emotions and their logical minds. You will hear an honest conversation about how meditation and psilocybin c</video:description>
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      <video:duration>2280</video:duration>
      <video:publication_date>2022-02-02</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/600-employees-later-he-still-creates-roles-for-the-right-person</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/HtlR5eN8yd8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>600 Employees Later, He Still Creates Roles for the Right Person</video:title>
      <video:description>How to Hire Your First Virtual Assistant (A CEO&apos;s Complete Playbook). Feeling overwhelmed as a founder? This is your complete guide to hiring your first virtual assistant and buying back your time. Pavel Stepanov, CEO of a company with over 600 full-time VAs, shares his expert playbook.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=HtlR5eN8yd8</video:content_loc>
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      <video:duration>1500</video:duration>
      <video:publication_date>2021-12-14</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/300-portfolio-companies-later-22-became-unicorns-without-diluting</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/rb558ZJLHBE/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>300 Portfolio Companies Later, 22 Became Unicorns Without Diluting</video:title>
      <video:description>How to Get a VC Partner (Without Giving Up Equity). What if you could get the strategic benefits of a top-tier VC partner, access to their network, help with expansion, and introductions to future investors, all without giving up equity in your startup? That&apos;s the power of venture debt.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=rb558ZJLHBE</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/rb558ZJLHBE</video:player_loc>
      <video:duration>1440</video:duration>
      <video:publication_date>2021-12-01</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/codifying-empathy-what-1-million-slides-taught-this-founder</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/v2dit3TLIKA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Codifying Empathy: What 1 Million Slides Taught This Founder</video:title>
      <video:description>What if empathy could be engineered into every business presentation your team creates? In this episode, Sean sits down with Rajat Mishra, founder and CEO of Prezent.ai, a platform built to solve the trillion-dollar problem of wasted time and ineffective communication in enterprise presentations. Rajat shares how analysing over one million slides helped him and his team identify the patterns that </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=v2dit3TLIKA</video:content_loc>
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      <video:duration>1980</video:duration>
      <video:publication_date>2021-11-25</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/how-do-you-build-wakanda-in-someones-ears</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/1Ei1nbdcD0o/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>How Do You Build Wakanda in Someone&apos;s Ears</video:title>
      <video:description>Why Your Business Needs a Podcast in 2025. If you&apos;re a founder or marketer, this is your sign to finally launch that company show. In this masterclass, award-winning CEO and former NPR producer Anthony Frasier breaks down exactly why your business needs a podcast in 2025.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=1Ei1nbdcD0o</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/1Ei1nbdcD0o</video:player_loc>
      <video:duration>2460</video:duration>
      <video:publication_date>2021-11-25</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-called-it-a-state-of-flow-multiplied-by-100</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/i9uwlDP1M1Q/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Called It a State of Flow Multiplied by 100</video:title>
      <video:description>I Couldn&apos;t Empathize With Anyone. Then I Tried Microdosing. For CEO Mark Beneke, a lifelong struggle to empathize with others was holding him back as a leader and a person. In this raw, honest interview, he shares the full story of his year-long microdosing experiment with LSD.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=i9uwlDP1M1Q</video:content_loc>
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      <video:duration>2100</video:duration>
      <video:publication_date>2021-11-11</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
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  <url>
    <loc>https://www.welivetobuild.com/listen/chinese-customers-used-the-drive-through-on-foot</loc>
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      <video:thumbnail_loc>https://img.youtube.com/vi/VtMMIA65Rqc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Chinese Customers Used the Drive-Through on Foot</video:title>
      <video:description>Why Drive-Thrus Failed in China (And Other Insane Localization Stories). Ever wonder why drive-thrus failed in China, a country where most people don&apos;t own cars? Or how a major airline accidentally translated its &apos;Fly in Leather&apos; campaign to &apos;Fly Naked&apos;?</video:description>
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      <video:duration>1440</video:duration>
      <video:publication_date>2021-11-11</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
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  <url>
    <loc>https://www.welivetobuild.com/listen/she-bought-toilet-paper-in-bali-before-she-knew-her-business-was-gone</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/Ey2RS1imjQM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>She Bought Toilet Paper in Bali Before She Knew Her Business Was Gone</video:title>
      <video:description>What would you do if you landed in Bali to run your business and discovered overnight that everything you had built was gone? In this episode, Sean sits down with Kim Desmond, co-founder of Coding Nomads, a company that taught intensive software engineering programs through immersive travel experiences in places like Bali, Thailand, and Mexico. Kim shares how the pandemic forced her to completely </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=Ey2RS1imjQM</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/Ey2RS1imjQM</video:player_loc>
      <video:duration>1680</video:duration>
      <video:publication_date>2021-11-11</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/she-thought-her-product-was-obvious-then-watched-10-strangers-struggle</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/cvUfL86pgZM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>She Thought Her Product Was Obvious - Then Watched 10 Strangers Struggle</video:title>
      <video:description>How do you make sure you&apos;re building a product people actually want? You need The Founder&apos;s UX Playbook to Prevent Product Failure. In this interview, PlaybookUX CEO and former product manager Lindsay Allard shares her complete playbook for user research.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=cvUfL86pgZM</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/cvUfL86pgZM</video:player_loc>
      <video:duration>1980</video:duration>
      <video:publication_date>2021-10-12</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/30-years-of-surveillance-footage-later-privacy-is-already-dead</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/74OQUTgB0Os/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>30 Years of Surveillance Footage Later: Privacy Is Already Dead</video:title>
      <video:description>Want to learn An 8-Figure CEO&apos;s Guide to Winning Government Contracts? For 30 years, Barry Levine&apos;s company has been selling high-tech surveillance equipment to some of the largest and most secure organizations in the world, including the US Government. In this interview, he shares his playbook.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=74OQUTgB0Os</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/74OQUTgB0Os</video:player_loc>
      <video:duration>2160</video:duration>
      <video:publication_date>2021-10-12</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/she-aimed-past-the-target-and-100xd-a-company-in-10-years</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/y31rg36Bdp4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>She Aimed Past the Target and 100x&apos;d a Company in 10 Years</video:title>
      <video:description>What does it really take to grow a company 100 times over in a decade? In this episode, Sean sits down with Corinna Bellizzi, a natural products consultant and host of the Care More Be Better podcast, who did exactly that during her time at Nordic Naturals. Corinna shares how her background in anthropology gave her an unexpected edge in sales, teaching her to read the culture of any room, whether </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=y31rg36Bdp4</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/y31rg36Bdp4</video:player_loc>
      <video:duration>2580</video:duration>
      <video:publication_date>2021-10-12</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/every-startup-thinks-its-baby-is-the-cutest-in-the-room</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/YyoyrOTW9eA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Every Startup Thinks Its Baby Is the Cutest in the Room</video:title>
      <video:description>Hiring a PR agency is a high-stakes decision. Here are the 3 Red Flags to Spot When Hiring a PR Agency to make sure you don&apos;t waste your money. In this interview, PR agency founder Loretta Markevics reveals the warning signs of a bad firm.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=YyoyrOTW9eA</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/YyoyrOTW9eA</video:player_loc>
      <video:duration>2460</video:duration>
      <video:publication_date>2021-10-12</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
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  <url>
    <loc>https://www.welivetobuild.com/listen/second-from-the-bottom-to-second-from-the-top-in-one-move</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/s5bnG5aO25g/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Second From the Bottom to Second From the Top in One Move</video:title>
      <video:description>Most companies focus on the customer, but they&apos;re missing the most important part of the equation. The truth is, Your Employee Experience IS Your Customer Experience. In this interview, customer experience expert Brad Cleveland explains why EX is the &apos;cornerstone&apos; of CX.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=s5bnG5aO25g</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/s5bnG5aO25g</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2021-09-16</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
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    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/3H7M6ktN1KU/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Gen Z Spotted Your Fake Values Before You Finished the Post</video:title>
      <video:description>Can your audience tell when your brand values are performance rather than principle? Katerina Sukhenko, co-founder and Chief Business Development Officer of Post Plan, joins the show to break down why authentic content is no longer optional, especially when Gen Z is your audience. You will learn how to analyze your target audience at a deeper level by studying competitor reviews and customer feedb</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=3H7M6ktN1KU</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/3H7M6ktN1KU</video:player_loc>
      <video:duration>1380</video:duration>
      <video:publication_date>2021-09-16</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/if-i-look-sick-i-will-feel-sick-how-one-woman-kept-her-privacy-through-chemo</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/kFZQVBEJIEg/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>If I Look Sick, I Will Feel Sick. How One Woman Kept Her Privacy Through Chemo</video:title>
      <video:description>What is The CEO Mindset for Dealing With Crisis? For Company Folders founder Vladimir Gendelman, it meant using his business problem-solving skills to navigate his wife&apos;s cancer diagnosis. In this powerful founder&apos;s story, he shares how he took emotion out, focused on the facts, and leaned on his entrepreneurial skills.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=kFZQVBEJIEg</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/kFZQVBEJIEg</video:player_loc>
      <video:duration>1620</video:duration>
      <video:publication_date>2021-09-16</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
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  <url>
    <loc>https://www.welivetobuild.com/listen/the-secret-pe-firms-pay-2mmonth-for-nail-the-basics</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/w_Y4gByVdzM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Secret PE Firms Pay $2M/Month For: Nail The Basics</video:title>
      <video:description>The secret to massive growth isn&apos;t a crazy new idea. The real advice is to Stop Chasing Shiny Objects. Just Nail The Basics. In this interview, Freddie Laker, whose firm does over $2 million a month helping VC and PE-backed companies grow, reveals his core playbook.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=w_Y4gByVdzM</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/w_Y4gByVdzM</video:player_loc>
      <video:duration>2220</video:duration>
      <video:publication_date>2021-09-16</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-vague-data-searches-produce-vague-results-and-who-profits</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/5T-1eq9EVM0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why Vague Data Searches Produce Vague Results, and Who Profits</video:title>
      <video:description>What if the reason your data searches keep failing isn&apos;t your methodology, but the fact that you&apos;re searching in the dark? In this episode, Sean sits down with Brad Schneider, CEO of Nomad Data, a platform using AI to connect businesses with the right commercial data sets from thousands of vendors worldwide. Brad explains why vague searches produce vague results: without context applied to a query</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=5T-1eq9EVM0</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/5T-1eq9EVM0</video:player_loc>
      <video:duration>2100</video:duration>
      <video:publication_date>2021-09-15</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-coffee-test-that-filters-bad-hires-every-time</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/46u3wlcfL_k/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The &apos;Coffee Test&apos; That Filters Bad Hires Every Time</video:title>
      <video:description>Are you thinking of outsourcing your MVP to a dev shop? You need to watch this first. Here&apos;s Why Using a Dev Shop is a Red Flag for Investors. According to UpStack founder Yossi Mlynsky, &apos;there&apos;s no bigger red flag for an investor&apos; than a startup that has outsourced its core product. In this interview, he shares his insights on hiring remote tech talent.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=46u3wlcfL_k</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/46u3wlcfL_k</video:player_loc>
      <video:duration>1860</video:duration>
      <video:publication_date>2021-08-10</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/we-talked-to-70-customers-and-sold-nothing-heres-why</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/VFh1-502HuA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>We Talked to 70 Customers and Sold Nothing, Here&apos;s Why</video:title>
      <video:description>Is Your Startup a Painkiller or a Vitamin? According to Alchemist Accelerator, this is the most important question a B2B founder can ask. In this interview, Autify CEO Ryo Chikazawa shares the #1 lesson he learned in his accelerator: B2B customers don&apos;t buy &apos;vitamins&apos; (nice-to-haves), they only buy &apos;painkillers&apos; (must-haves).</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=VFh1-502HuA</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/VFh1-502HuA</video:player_loc>
      <video:duration>1200</video:duration>
      <video:publication_date>2021-08-04</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-99b-industry-nobody-is-chasing-and-how-we-own-it</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/1rNJ3PoIvl4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The $99B Industry Nobody Is Chasing, and How We Own It</video:title>
      <video:description>This is How We Bootstrapped a Marketplace to $20M/Year. It&apos;s a rare feat, especially for a two-sided marketplace, but it can be done. In this interview, GreenPal CEO Bryan Clayton shares his complete playbook. Learn why he bootstrapped the business, how he solved the &apos;chicken and egg&apos; problem by starting in just one neighborhood, and the key metrics that guided his expansion.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=1rNJ3PoIvl4</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/1rNJ3PoIvl4</video:player_loc>
      <video:duration>2400</video:duration>
      <video:publication_date>2021-07-27</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-property-investors-never-pay-tax-and-now-i-dont-either</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/4iRNOLD76V4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why Property Investors Never Pay Tax, And Now I Don&apos;t Either</video:title>
      <video:description>Most founders think selling shares is the only way to get liquidity. There&apos;s a better way. Don&apos;t Sell Your Stock, Borrow Against It: A Founder&apos;s Tax-Free Strategy. After getting &apos;smacked on tax&apos; from selling shares post-IPO, serial entrepreneur Stephen Keighery reveals his new strategy: using a margin loan to borrow against his stock holdings instead of selling them.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=4iRNOLD76V4</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/4iRNOLD76V4</video:player_loc>
      <video:duration>1920</video:duration>
      <video:publication_date>2021-07-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-180b-industry-bigger-than-hollywood-nobody-talks-about</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/yQRlNBE_BRk/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The $180B Industry Bigger Than Hollywood Nobody Talks About</video:title>
      <video:description>What if the games you play every day were secretly one of the biggest industries on the planet, and most people have no idea? In this episode, Sean sits down with Shlomi Ben Atar, VP of Marketing at Olo, a company pioneering the fusion of mobile gaming and e-commerce into a single seamless experience. Shlomi breaks down how in-game advertising works without disrupting gameplay, why keeping ads to </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=yQRlNBE_BRk</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/yQRlNBE_BRk</video:player_loc>
      <video:duration>1860</video:duration>
      <video:publication_date>2021-07-13</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-your-kids-force-you-to-make-better-decisions</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/wPFY7m7YQV8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why Your Kids Force You to Make Better Decisions</video:title>
      <video:description>What if having kids was actually the secret weapon that made you a sharper, more driven entrepreneur? In this episode, Sean sits down with Julien Salinas, founder and CEO of NLP Cloud, to explore the surprising ways that parenthood and entrepreneurship push each other forward. Julien shares how raising two young boys gave him a deeper sense of clarity and purpose, driving him to build a business t</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=wPFY7m7YQV8</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/wPFY7m7YQV8</video:player_loc>
      <video:duration>1620</video:duration>
      <video:publication_date>2021-07-13</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-fog-that-lifted-what-being-unhirable-really-means</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/0zRFsAlG_wU/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Fog That Lifted: What Being Unhirable Really Means</video:title>
      <video:description>Here&apos;s How to Become an Entrepreneur (When You Feel Stuck in Your Job). For our guest, Alex Armitage, being told he was &apos;unhirable&apos; was the best thing that ever happened to him. That rejection became the &apos;gateway drug&apos; to entrepreneurship, leading him to a life of freedom he never could have found in a 9-to-5 job.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=0zRFsAlG_wU</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/0zRFsAlG_wU</video:player_loc>
      <video:duration>1260</video:duration>
      <video:publication_date>2021-06-29</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-12b-yammer-exit-that-funded-an-80m-company</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/isevPhtGurA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The $1.2B Yammer Exit That Funded an $80M Company</video:title>
      <video:description>What does it really take to go on A Founder&apos;s Journey from Pitch Deck to $80 Million? It&apos;s a long road with different challenges at every stage. In this interview, Benn Stancil, co-founder of Mode Analytics, breaks down his entire fundraising story.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=isevPhtGurA</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/isevPhtGurA</video:player_loc>
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  <url>
    <loc>https://www.welivetobuild.com/listen/why-we-dont-release-features-that-dont-get-used-anymore</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/1Fbf1fJr3ek/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why We Don&apos;t Release Features That Don&apos;t Get Used Anymore</video:title>
      <video:description>What if the features you keep building are actually the ones quietly killing your product? In this episode, Sean sits down with Matt Barnett, founder of Bonjoro and a trained industrial designer turned software product expert, to dig into the mindset and process behind building products that people actually use. You will learn why starting with the problem rather than the solution is the foundatio</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=1Fbf1fJr3ek</video:content_loc>
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      <video:publication_date>2021-06-08</video:publication_date>
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      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
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  <url>
    <loc>https://www.welivetobuild.com/listen/the-office-on-wheels-that-recovered-4-hours-a-day</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/nDR3z2vRbMg/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Office on Wheels That Recovered 4 Hours a Day</video:title>
      <video:description>What if you could reclaim four hours every single day simply by rethinking how you use the time you already have? In this episode, Sean sits down with Anthony Mongeluzo, founder and CEO of PCS, a 150-person IT consulting firm, who also finds time to appear on Fox 29 and run multiple businesses. Anthony breaks down why time is the only resource that truly matters, how small inefficiencies like two-</video:description>
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      <video:player_loc>https://www.youtube.com/embed/nDR3z2vRbMg</video:player_loc>
      <video:duration>1500</video:duration>
      <video:publication_date>2021-06-08</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
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  <url>
    <loc>https://www.welivetobuild.com/listen/the-key-man-discount-the-hidden-number-killing-your-companys-valuation</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/oAWgeZ80yDI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Key Man Discount: The Hidden Number Killing Your Company&apos;s Valuation</video:title>
      <video:description>Do you believe Your Financials Are a Crystal Ball (If You Know How to Read Them)? For many founders, finance is intimidating, but it&apos;s the key to predicting your company&apos;s future. In this interview, CPA and former forensic accountant Angela Rice explains how to use your historical financial data to make better decisions.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=oAWgeZ80yDI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/oAWgeZ80yDI</video:player_loc>
      <video:duration>2880</video:duration>
      <video:publication_date>2021-06-08</video:publication_date>
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      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
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  <url>
    <loc>https://www.welivetobuild.com/listen/the-3-sliders-every-technical-founder-ignores</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/oIY-EZtYK3s/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The 3 Sliders Every Technical Founder Ignores</video:title>
      <video:description>Do you know The #1 Mistake Every Technical Founder Makes? It&apos;s not a lack of engineering skill; it&apos;s building features in a vacuum without market feedback, leading to a product nobody uses. In this interview, serial technical founder Dave Shanley breaks down the hardest lessons he&apos;s learned.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=oIY-EZtYK3s</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/oIY-EZtYK3s</video:player_loc>
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      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/the-culture-of-yes-secret-behind-a-300k-angel-fund</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/KoVMjKDnA1g/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The &apos;Culture of Yes&apos; Secret Behind a $300K Angel Fund</video:title>
      <video:description>Do you know How Angel Investors Think (And How to Get Them to &apos;Yes&apos;)? It&apos;s not about having a perfect business; it&apos;s about helping them mitigate risk. In this interview, angel investor Mysty Rusk explains the &apos;culture of yes&apos; that drives investment decisions.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=KoVMjKDnA1g</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/KoVMjKDnA1g</video:player_loc>
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      <video:publication_date>2021-06-08</video:publication_date>
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      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/VsbAxD8KaZ4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Couples Therapist Advice That Saved a $1M/Month Business</video:title>
      <video:description>What is The Secret to Working With Your Spouse (And Staying Married)? For many, it&apos;s the ultimate dream and the ultimate challenge. In this interview, Nellie Akalp, who has successfully built two companies with her husband over 24 years, reveals the key: establishing &apos;linear roles.&apos;</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=VsbAxD8KaZ4</video:content_loc>
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      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/the-goldmine-of-growth-hidden-in-every-business</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/00nUup7Mg_k/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Goldmine of Growth Hidden in Every Business</video:title>
      <video:description>What is Growth Hacking? It&apos;s about finding what works and doubling down. Here&apos;s How to Get Your First 10 Customers by being &apos;functionally lazy.&apos; In this interview, growth hacking expert Chris Out shares his #1 strategy: reverse-engineer the journey of your most recent customers.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=00nUup7Mg_k</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/00nUup7Mg_k</video:player_loc>
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      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/the-question-that-tells-you-if-a-mentee-is-worth-your-time</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/ELF-DQI9MD0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Question That Tells You If a Mentee Is Worth Your Time</video:title>
      <video:description>To attract a high-quality mentor, you first need to understand what they&apos;re looking for: a mentee who is hungry, teachable, and will actually implement the advice they&apos;re given. In this special episode, fellow founder and mentor Eropa Stein and I discuss what makes a great mentorship relationship.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=ELF-DQI9MD0</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/ELF-DQI9MD0</video:player_loc>
      <video:duration>1680</video:duration>
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      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/the-audit-that-saved-me-hundreds-of-thousands-when-i-sold</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/pzYI-9jlh54/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Selling a Business: How a &apos;Personal Goodwill Audit&apos; Saved Me Hundreds of Thousands in Taxes</video:title>
      <video:description>When you are Selling a Business, there&apos;s one thing you must do. Here&apos;s How a &apos;Personal Goodwill Audit&apos; Saved Me Hundreds of Thousands in Taxes. In this interview, Jay Myers, who sold his $25 million/year company, reveals the power of a &apos;Personal Goodwill Audit&apos; and how it can save you significant money in taxes.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=pzYI-9jlh54</video:content_loc>
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      <video:publication_date>2021-04-16</video:publication_date>
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      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-phantom-stock-plan-founders-use-before-going-public</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/7ydRVZg4GZc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Phantom Stock Plan Founders Use Before Going Public</video:title>
      <video:description>Do you know How to Divorce-Proof Your Startup? A co-founder&apos;s divorce can destroy your company, and a lawsuit between founders after a business fails can be &apos;worse than any divorce you&apos;ve ever seen&apos;. In this interview, Silicon Valley lawyer Cassady Toles reveals his best-case scenario for protecting your company.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=7ydRVZg4GZc</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/7ydRVZg4GZc</video:player_loc>
      <video:duration>2040</video:duration>
      <video:publication_date>2021-04-13</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-mental-health-pandemic-nobody-is-talking-about-yet</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/txjpu_zYTnA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Mental Health Pandemic Nobody Is Talking About Yet</video:title>
      <video:description>Most people think success solves everything, but do you know Why Success Makes Founders Lonelier? As her business grew, today&apos;s guest felt like she was on an &apos;island, floating away out at sea&apos;. In this candid conversation, CEO Janet Semenova discusses the unique isolation entrepreneurs face, and how to overcome it.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=txjpu_zYTnA</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/txjpu_zYTnA</video:player_loc>
      <video:duration>2580</video:duration>
      <video:publication_date>2021-04-06</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-90-second-story-that-gets-investors-curious-enough-to-ask</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/YyPjYGEUBUQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The 90-Second Story That Gets Investors Curious Enough to Ask</video:title>
      <video:description>What if you could walk into any investor meeting and have them leaning forward after just 90 seconds? In this episode, Sean sits down with Hope Timberlake, founder of Forte Consulting, who has spent 15 years helping executives communicate their vision clearly and persuasively to investors, customers, and teams. Hope breaks down why most corporate brand identities fail not in the design phase but i</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=YyPjYGEUBUQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/YyPjYGEUBUQ</video:player_loc>
      <video:duration>2340</video:duration>
      <video:publication_date>2021-04-06</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/the-thank-you-letter-trick-that-shook-10-top-managers</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/sn2YmdGzPsY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Thank-You Letter Trick That Shook 10 Top Managers</video:title>
      <video:description>What if a simple thank-you letter could reveal everything you need to know about a candidate&apos;s character before you ever hire them? In this episode, Michael Podolsky, founder and CEO of Wiser Brand and a 15-year entrepreneur who has scaled his team to over 120 employees, shares the unconventional hiring and retention strategies that helped him build a company designed to last. You&apos;ll learn why you</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=sn2YmdGzPsY</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/sn2YmdGzPsY</video:player_loc>
      <video:duration>1440</video:duration>
      <video:publication_date>2021-03-30</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/microsoft-launched-a-free-app-that-competes-with-ours</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/E-L67ixb_Vo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Microsoft Launched a Free App That Competes With Ours</video:title>
      <video:description>What happens when Microsoft launches a free app that directly competes with yours, and you have to keep building anyway? In this episode, Sean sits down with Hilton Giesenow, founder and CEO of ChitChattr, who has built a family of productivity apps inside the Microsoft Teams marketplace and knows firsthand what it takes to survive in that ecosystem. Hilton shares the real cost of launching and ma</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=E-L67ixb_Vo</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/E-L67ixb_Vo</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2021-03-26</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-bezos-yawn-factor-why-no-code-will-feel-mundane-soon</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/Hd7h0J0r9UI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Bezos Yawn Factor: Why No-Code Will Feel Mundane Soon</video:title>
      <video:description>What if building software without writing a single line of code eventually feels as ordinary as clicking a mouse or opening a website? In this episode, Sean sits down with Darian Parrish, co-founder of Red Seattle, a firm dedicated to identifying unrealized potential in emerging technologies, to explore why no-code is one of the most underappreciated shifts happening in software right now. Darian </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=Hd7h0J0r9UI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/Hd7h0J0r9UI</video:player_loc>
      <video:duration>2460</video:duration>
      <video:publication_date>2021-03-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/frances-two-tier-system-the-1-pay-no-taxes-legally</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/U2v_HAU-3CA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>France&apos;s Two-Tier System: The 1% Pay No Taxes Legally</video:title>
      <video:description>What if the country you thought was hostile to entrepreneurs actually rewards the ultra-wealthy with a completely legal path to paying almost nothing in taxes? Gabriel Cian, founder and CEO of GetEmail.io and a French entrepreneur with over 15 years of experience in France, joins Sean to pull back the curtain on how the French system really works for expats and founders. You&apos;ll learn why setting u</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=U2v_HAU-3CA</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/U2v_HAU-3CA</video:player_loc>
      <video:duration>1500</video:duration>
      <video:publication_date>2021-03-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
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  <url>
    <loc>https://www.welivetobuild.com/listen/healthcare-is-a-bucket-full-of-holes-heres-what-falls-through</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/rX85dfwWaFo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Healthcare Is a Bucket Full of Holes, Here&apos;s What Falls Through</video:title>
      <video:description>Is for-profit healthcare a scam, or a necessary part of innovation? This video offers an insider&apos;s take on the complex healthcare system in America, exploring the pros and cons of the current model and what the future of healthcare might look like. We dive deep into healthcare technology, data ownership, and potential solutions.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=rX85dfwWaFo</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/rX85dfwWaFo</video:player_loc>
      <video:duration>2460</video:duration>
      <video:publication_date>2021-03-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-3-things-she-gives-her-team-that-nobody-ever-gave-her</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/ZyMDBbxLQcQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The 3 Things She Gives Her Team That Nobody Ever Gave Her</video:title>
      <video:description>Do you know exactly who your first hire should be? In this interview, former Head of HR Pia Beck reveals a simple but powerful strategy for making your first hire: audit how you spend your time, identify the most time-consuming tasks that you don&apos;t need to be doing, and hire someone to solve that specific problem.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=ZyMDBbxLQcQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/ZyMDBbxLQcQ</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2021-03-12</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-truth-about-funding-2400-companies-in-70-countries</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/rVbPwaqLSFo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Truth About Funding 2,400 Companies in 70 Countries</video:title>
      <video:description>This is the &apos;6 T&apos;s&apos;, the secret framework 500 Startups uses for funding startups. In this interview, 500 Startups&apos; Head of APAC Business Development, Ee Ling Lim, pulls back the curtain on exactly how one of the world&apos;s most active VCs evaluates companies. The 6 T&apos;s are: Trend, Traction, Total Addressable Market, Team, Tech, and Terms.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=rVbPwaqLSFo</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/rVbPwaqLSFo</video:player_loc>
      <video:duration>2520</video:duration>
      <video:publication_date>2021-03-04</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-80-of-purchase-decisions-are-built-on-emotion-not-logic</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/vUYgclpcHDQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why 80% of Purchase Decisions Are Built on Emotion, Not Logic</video:title>
      <video:description>This is the real story of how my literary agent demanded 20000 followers on each social platform before she&apos;d sell my book. In this interview, 30-year personal branding expert Stacey Cohen reveals the non-negotiable value of having a strong personal brand and social proof in today&apos;s market. This conversation is packed with actionable steps to build your own personal brand.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=vUYgclpcHDQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/vUYgclpcHDQ</video:player_loc>
      <video:duration>2880</video:duration>
      <video:publication_date>2021-03-03</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-sunshine-rule-the-hidden-test-every-ceo-should-run-on-their-data</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/iQyVnscc-gI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Sunshine Rule: The Hidden Test Every CEO Should Run on Their Data</video:title>
      <video:description>What if the data you&apos;re trusting to make major business decisions is actually hiding the truth from you? In this episode, Allison Hartsoe, CEO and founder of Ambition Data, breaks down how companies can use customer data to make smarter decisions about attracting and retaining the right customers. You&apos;ll learn how customer lifetime value works and why understanding the ratio of acquisition cost to a segment of your audience that can actively drain your profits, and you don&apos;t even know it. This conversation is a masterclass in understanding customer lifetime value.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=iQyVnscc-gI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/iQyVnscc-gI</video:player_loc>
      <video:duration>2280</video:duration>
      <video:publication_date>2021-02-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-warm-intro-hierarchy-investors-wont-tell-you-about</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/nhEeLRUzW_s/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Warm Intro Hierarchy Investors Won&apos;t Tell You About</video:title>
      <video:description>This is a founder&apos;s fundraising strategy on how to get a warm intro to any investor. In this interview, Froged CEO Emily Lomban, who just closed a €500k seed round, explains why warm intros are a &apos;fast track&apos; to getting an investor&apos;s attention. She breaks down the hierarchy of introductions, from the best (from their portfolio founders) to the worst (a cold email).</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=nhEeLRUzW_s</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/nhEeLRUzW_s</video:player_loc>
      <video:duration>1920</video:duration>
      <video:publication_date>2021-02-18</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-hidden-95-why-the-eu-is-still-an-untapped-market</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/e2jnO3Oez7g/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Hidden 95%: Why the EU Is Still an Untapped Market</video:title>
      <video:description>Thinking about building a business in the EU? It&apos;s harder than you think. In this interview, EU-based founder Mike Dragan explains why the European Union is not one unified market. He reveals that &apos;people still tend to buy local&apos; and cultural barriers between countries like France and Germany make scaling challenging.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=e2jnO3Oez7g</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/e2jnO3Oez7g</video:player_loc>
      <video:duration>2460</video:duration>
      <video:publication_date>2021-02-17</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/they-spent-8-months-looking-for-a-reason-to-fire-her-and-failed</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/J1Tqr63XtJk/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>They Spent 8 Months Looking for a Reason to Fire Her, and Failed</video:title>
      <video:description>What happens when your employer spends 8 months trying to build a case against you, only to come up empty? In this episode, Sean sits down with Susan Blanchet, CEO and founder of Origen Air, a company using genetically modified plants and UVC light to purify indoor air, to unpack a story of workplace bullying, resilience, and unexpected reinvention. Susan shares what it was like being a single mot</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=J1Tqr63XtJk</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/J1Tqr63XtJk</video:player_loc>
      <video:duration>2280</video:duration>
      <video:publication_date>2021-02-11</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/give-it-all-away-the-truth-about-what-clients-actually-pay-for</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/5_MpI9BIVy0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Give It All Away, The Truth About What Clients Actually Pay For</video:title>
      <video:description>Everyone says &apos;word of mouth&apos; is the best marketing. But why &apos;word of mouth&apos; doesn&apos;t work for my niche business is a question elopement photographer Sam Starns had to answer. In this interview, she explains why referrals have a very low booking rate for her specialized business and how she built a more effective marketing strategy.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=5_MpI9BIVy0</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/5_MpI9BIVy0</video:player_loc>
      <video:duration>1320</video:duration>
      <video:publication_date>2021-02-10</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-a-gorgeous-website-cant-convert-a-soul</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/4Im51-D6iU8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why a Gorgeous Website Can&apos;t Convert a Soul</video:title>
      <video:description>This is an SEO expert&apos;s warning: don&apos;t build your website on their land. In this interview, 15-year web design veteran Kevin Geary explains why using proprietary platforms like Wix or Squarespace is one of the biggest mistakes a serious business can make. He reveals why you don&apos;t actually own your website on these platforms and how it can limit your growth.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=4Im51-D6iU8</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/4Im51-D6iU8</video:player_loc>
      <video:duration>3060</video:duration>
      <video:publication_date>2021-02-07</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/36-years-sober-why-addiction-is-still-inside-my-brain</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/ML2B9oMbcxQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>36 Years Sober: Why Addiction Is Still Inside My Brain</video:title>
      <video:description>This is the story of why I&apos;m scared to post this video. As a founder, I&apos;m afraid of being judged for my past, but talking about mental health is too important to stay silent. In this episode, I share my story with addiction and speak with expert Karl Shallowhorn about why so many entrepreneurs are prone to substance abuse.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=ML2B9oMbcxQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/ML2B9oMbcxQ</video:player_loc>
      <video:duration>2700</video:duration>
      <video:publication_date>2021-02-02</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-patent-pending-secret-that-adds-1m-to-your-startup-valuation</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/E0pkUdvzFRc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Patent Pending Secret That Adds $1M to Your Startup Valuation</video:title>
      <video:description>What if a single document could add a million dollars to your startup&apos;s valuation before you&apos;ve even launched a product? In this episode of We Live to Build, Sean sits down with Dr. D&apos;vorah Graeser, a US patent agent with over 24 years of experience and the founder of the KISS platform, an AI-powered suite of tools designed to help founders navigate the global patent landscape. Dr. Graeser breaks </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=E0pkUdvzFRc</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/E0pkUdvzFRc</video:player_loc>
      <video:duration>2460</video:duration>
      <video:publication_date>2021-01-28</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-credit-cards-took-35-years-and-crypto-wont</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/phVXaQuAk7Q/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why Credit Cards Took 35 Years, And Crypto Won&apos;t</video:title>
      <video:description>What if the technology you&apos;re waiting on to &quot;mature&quot; is already decades ahead of where credit cards were at the same stage? In this episode, Sean sits down with Justin Renken, senior brand manager at Ark.io, to break down why blockchain and cryptocurrency adoption is moving far faster than any previous financial technology. You&apos;ll learn why the user experience gap between blockchain&apos;s technical pr</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=phVXaQuAk7Q</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/phVXaQuAk7Q</video:player_loc>
      <video:duration>2880</video:duration>
      <video:publication_date>2021-01-26</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/3m-in-12-months-with-5-employees-heres-the-model</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/D8XMQYBRRG0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>$3M in 12 Months With 5 Employees, Here&apos;s the Model</video:title>
      <video:description>What if you could hit $3 million in annual revenue with a team of just five people? In this episode, Sean Weisbrot sits down with Adam Robinson, co-founder and CEO of GetEmails, the world&apos;s first email-based retargeting software, to break down exactly how he built a lean, high-revenue business from the ground up. Adam shares how his time as a credit default swap trader at Lehman Brothers shaped hi</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=D8XMQYBRRG0</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/D8XMQYBRRG0</video:player_loc>
      <video:duration>2820</video:duration>
      <video:publication_date>2021-01-22</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-roles-you-played-at-home-are-killing-you-at-work</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/x1sENGNd5ZA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Roles You Played at Home Are Killing You at Work</video:title>
      <video:description>How can hiding under my mom&apos;s bed as a child teach you your biggest business flaw as a founder? In this deeply vulnerable interview, entrepreneur Jason Todd shares how his childhood tendency to retreat from conflict shaped his leadership style for years. This conversation is a masterclass in founder psychology.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=x1sENGNd5ZA</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/x1sENGNd5ZA</video:player_loc>
      <video:duration>2040</video:duration>
      <video:publication_date>2021-01-18</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-eight-figure-exit-secret-put-1-in-get-15-back</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/h3bCNMAykxs/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Eight-Figure Exit Secret: Put $1 In, Get $15 Back</video:title>
      <video:description>What if the secret to an eight-figure exit wasn&apos;t about raising millions in funding, but about proving undeniable value from day one? In this episode, Sean sits down with Eric Vardon, Canadian serial entrepreneur and co-founder of Morphio, who built and sold his digital marketing agency Arcane for eight figures in early 2020 without ever taking outside investment. Eric breaks down how shifting cli</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=h3bCNMAykxs</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/h3bCNMAykxs</video:player_loc>
      <video:duration>2580</video:duration>
      <video:publication_date>2021-01-15</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-truth-about-by-default-or-by-design-businesses</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/iNtotXfKqZM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Truth About &apos;By Default or By Design&apos; Businesses</video:title>
      <video:description>Are you building your business by default or by design? In this episode, Ryll Burgin-Doyle, Australian entrepreneur, coach, and co-founder of Burgin &amp; Doyle, shares 29 years of hard-won insight on why most business owners lose sight of what they actually want. Ryll breaks down the four core reasons people go into business, wealth creation, lifestyle freedom, making a difference, and self-expressio</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=iNtotXfKqZM</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/iNtotXfKqZM</video:player_loc>
      <video:duration>2520</video:duration>
      <video:publication_date>2021-01-12</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-truth-about-shark-tank-they-edit-out-before-it-airs</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/13bPcHC_dLI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Truth About Shark Tank They Edit Out Before It Airs</video:title>
      <video:description>What if everything you thought you knew about Shark Tank was shaped by a producer&apos;s cut? Ryan Naylor, CEO and founder of VIVAHR, joins Sean Weisbrot to share the unfiltered truth behind his Shark Tank experience and how the fallout became the foundation for his most important work. You&apos;ll hear how a performance-based mindset, sparked by picking radishes as a teenager, shaped the way Ryan built eve</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=13bPcHC_dLI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/13bPcHC_dLI</video:player_loc>
      <video:duration>2640</video:duration>
      <video:publication_date>2021-01-08</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-working-mom-gap-nobody-talks-about-its-not-the-glass-ceiling</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/mSHYK4HOqSo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Working Mom Gap Nobody Talks About (It&apos;s Not the Glass Ceiling)</video:title>
      <video:description>What if the biggest obstacle you face as a working mom has nothing to do with the glass ceiling? In this episode, Sean sits down with Jenny Gustafson, founder of Like Minds Communications and a psychology and counseling expert, to explore the real, rarely discussed challenges of balancing entrepreneurship with motherhood. You&apos;ll hear why Jenny believes a background in psychology gives founders a g</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=mSHYK4HOqSo</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/mSHYK4HOqSo</video:player_loc>
      <video:duration>3120</video:duration>
      <video:publication_date>2021-01-06</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-secret-behind-taking-64-companies-across-34-industries-to-the-next-level</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/jCN5M25ZyO0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Secret Behind Taking 64 Companies Across 34 Industries to the Next Level</video:title>
      <video:description>Is your profit margin a lie? This interview explains why: you might be making a 20% profit margin and think you&apos;re succeeding, but if your competitors&apos; average is 40%, you&apos;re actually failing without even knowing it. Growth strategist Michelle Diamond reveals the critical mistakes founders make when analyzing their business metrics.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=jCN5M25ZyO0</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/jCN5M25ZyO0</video:player_loc>
      <video:duration>2700</video:duration>
      <video:publication_date>2020-12-28</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/45-of-this-cancer-drug-was-fake-heres-how-we-proved-it</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/y7JEvBD-vb0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>45% of This Cancer Drug Was Fake, Here&apos;s How We Proved It</video:title>
      <video:description>What if nearly half of a cancer drug you were taking was counterfeit, and you had no way to know? In this episode, Sean sits down with Hugo Garcia-Cotte, CEO and founder of Cypheme, a startup that has built an unhackable authentication technology designed to fight product counterfeiting at a global scale. Hugo shares how his team discovered that 45% of a particular cancer drug in circulation was f</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=y7JEvBD-vb0</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/y7JEvBD-vb0</video:player_loc>
      <video:duration>2700</video:duration>
      <video:publication_date>2020-12-28</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-chess-board-secret-why-small-businesses-only-have-one-move</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/yxwKLyMB_Uk/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Chess Board Secret: Why Small Businesses Only Have One Move</video:title>
      <video:description>What if the biggest mistake small business owners make is thinking they have options when they actually don&apos;t? In this episode, Sean sits down with Stephen Halasnik, a serial entrepreneur who has built six companies each generating seven to eight figures annually, and who now dedicates much of his time to providing critical financing solutions to small businesses across the USA. Stephen breaks dow</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=yxwKLyMB_Uk</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/yxwKLyMB_Uk</video:player_loc>
      <video:duration>2640</video:duration>
      <video:publication_date>2020-12-22</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-hidden-cost-of-9-9-6-why-bay-area-engineers-are-spoiled</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/NGL4eOKCAH0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Hidden Cost of 9-9-6: Why Bay Area Engineers Are Spoiled</video:title>
      <video:description>What if the real competitive advantage in your startup isn&apos;t your product or your market timing, but where you hire your engineers? In this episode, Sean sits down with Toby Zhang, founder and CEO of Shop Lit Live, a live shopping platform bridging US consumers with brands through immersive experiences, to dig into the realities of building a distributed team across the US and China. Toby breaks d</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=NGL4eOKCAH0</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/NGL4eOKCAH0</video:player_loc>
      <video:duration>1200</video:duration>
      <video:publication_date>2020-12-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-dogfooding-your-own-product-exposes-what-all-your-data-misses</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/GbHFf8Kzy6I/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why Dogfooding Your Own Product Exposes What All Your Data Misses</video:title>
      <video:description>Is there a &apos;useless feature&apos; that&apos;s quietly hurting your business? In this interview, startup consultant Pieter VanIperen explains how founders get attached to features that lose money and add no real value, just to &apos;keep the customers happy&apos;. He shares a story of a client with 100,000 customers where only two were using a costly feature.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=GbHFf8Kzy6I</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/GbHFf8Kzy6I</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2020-12-15</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/too-much-publicity-can-kill-your-business-heres-proof</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/UppFYZMJKHQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Too Much Publicity Can Kill Your Business, Here&apos;s Proof</video:title>
      <video:description>What if the publicity you worked so hard to earn was actually the thing that destroyed your business? In this episode, Sean sits down with Yuri Cataldo, entrepreneur and author of &quot;Be Left Behind,&quot; who shares the full story of how he built a bottled water company sourced from wells on his family&apos;s land in Indiana, only to watch it collapse after a surge of attention he never saw coming. You&apos;ll hea</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=UppFYZMJKHQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/UppFYZMJKHQ</video:player_loc>
      <video:duration>2640</video:duration>
      <video:publication_date>2020-12-10</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-real-root-of-burnout-isnt-workload-its-unworthiness</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/WlPgfYIfOT4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Real Root of Burnout Isn&apos;t Workload, It&apos;s Unworthiness</video:title>
      <video:description>&apos;My burnout caused temporary blindness.&apos; This is a founder&apos;s warning from mindset coach KC Rossi, who shares her terrifying story of experiencing physical burnout symptoms so severe she would lose her eyesight at work. This conversation is a crucial guide on how to prevent burnout and recover from entrepreneur exhaustion.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=WlPgfYIfOT4</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/WlPgfYIfOT4</video:player_loc>
      <video:duration>1920</video:duration>
      <video:publication_date>2020-12-03</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-300-membership-model-that-replaced-5-conferences</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/XGMJsMPC0wI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The $300 Membership Model That Replaced 5 Conferences</video:title>
      <video:description>Sean interviews James Mayes, CEO of MindTheProduct, about the future of events. They break down the debate between virtual vs live events with brutally honest insights about event planning in a post-COVID world, revealing what works and what doesn&apos;t for event management in 2025.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=XGMJsMPC0wI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/XGMJsMPC0wI</video:player_loc>
      <video:duration>2040</video:duration>
      <video:publication_date>2020-10-09</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-secret-weapon-that-quietly-beats-every-competitor</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/3LlalSC4hOI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Secret Weapon That Quietly Beats Every Competitor</video:title>
      <video:description>What if the thing quietly separating your competitors from you isn&apos;t talent, technology, or funding, but automation done right? In this episode of We Live to Build, Sean sits down with Frank Oelschlager, Managing Director of Ten Miles Square, a firm that helps large-scale clients digitize and automate their operations from the ground up. Frank shares how automation was once a secret weapon for the</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=3LlalSC4hOI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/3LlalSC4hOI</video:player_loc>
      <video:duration>3780</video:duration>
      <video:publication_date>2020-12-03</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-truth-about-patents-i-did-everything-right-it-hurt-me</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/cSlbY1HjJ3A/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Truth About Patents: &apos;I Did Everything Right, It Hurt Me&apos;</video:title>
      <video:description>What happens when your dream turns into a legal nightmare? This is the unbelievable story of a Shark Tank reject sued for $10,000,000. Lori Cheek&apos;s appearance on the show became a nightmare, and this video reveals how her patent didn&apos;t protect her from the brutal Shark Tank lawsuit that followed.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=cSlbY1HjJ3A</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/cSlbY1HjJ3A</video:player_loc>
      <video:duration>1920</video:duration>
      <video:publication_date>2020-12-02</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-no-blueprint-truth-behind-selling-three-brands</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/cQbh5zqfMpw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The &apos;No Blueprint&apos; Truth Behind Selling Three Brands</video:title>
      <video:description>Discover the outsider&apos;s advantage and learn how to spot business opportunities no one else sees. This conversation explores the psychology of not fitting in and how you can turn that feeling into your greatest strength as an entrepreneur. In this deep dive with Mony Gueorguiev, an immigrant entrepreneur who built multiple successful companies, we break down how his multicultural background taught him how to sell better and gave him a unique entrepreneur mindset.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=cQbh5zqfMpw</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/cQbh5zqfMpw</video:player_loc>
      <video:duration>2580</video:duration>
      <video:publication_date>2020-09-30</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-life-has-no-purpose-is-the-most-freeing-thing-you-can-believe</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/_YzQTCCLFnM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why &apos;Life Has No Purpose&apos; Is the Most Freeing Thing You Can Believe</video:title>
      <video:description>What if the absence of meaning in life isn&apos;t a crisis, but an invitation to build something entirely your own? In this episode, Sean sits down with Aaron Hsu to explore how letting go of the need for a pre-assigned purpose can actually be the most liberating mindset a founder or creator can adopt. Aaron shares how his fascination with sound, from filmmaking experiments to building a platform aroun</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=_YzQTCCLFnM</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/_YzQTCCLFnM</video:player_loc>
      <video:duration>1620</video:duration>
      <video:publication_date>2020-10-14</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-founder-fit-secret-vcs-dont-want-you-to-know</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/oGGOctdn0R4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Founder-Fit Secret VCs Don&apos;t Want You to Know</video:title>
      <video:description>What is the truth about venture capital? For most founders, it&apos;s that you shouldn&apos;t even try to get it. This conversation with Silicon Valley veteran Greg Zen explains why 95% of startups shouldn&apos;t bother chasing VC funding, reminding founders that less than 5% of companies actually receive it. This episode is essential for founders deciding their funding strategy.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=oGGOctdn0R4</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/oGGOctdn0R4</video:player_loc>
      <video:duration>2940</video:duration>
      <video:publication_date>2020-12-08</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-oxygen-mask-rule-every-ceo-forgets</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/0FwEGYWidzk/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Oxygen Mask Rule Every CEO Forgets</video:title>
      <video:description>What if the key to leading others well is learning to lead yourself first? In this episode of We Live to Build, Sean sits down with Gresham Harkless Jr., founder of Blue 16 Media and CB Nation and host of the I AM CEO podcast, whose entire mission is built around helping entrepreneurs grow their identity and expand their reach. Gresham shares how his entrepreneurial instincts showed up long before</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=0FwEGYWidzk</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/0FwEGYWidzk</video:player_loc>
      <video:duration>1680</video:duration>
      <video:publication_date>2020-12-02</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-hidden-drought-that-toppled-governments-across-a-whole-region</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/T9o07a86pI4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Hidden Drought That Toppled Governments Across a Whole Region</video:title>
      <video:description>What if the collapse of governments across an entire region traced back not to war or ideology, but to water? In this episode, Sean sits down with Cenk Sidar, an American-Turkish entrepreneur and global risk expert based in Washington DC, to explore how climate stress, resource scarcity, and political instability are deeply intertwined forces shaping the world you live in today. Cenk breaks down h</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=T9o07a86pI4</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/T9o07a86pI4</video:player_loc>
      <video:duration>2700</video:duration>
      <video:publication_date>2020-11-04</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/founder-journey-marathon-mindset</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/sZaFMTXZLSE/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Welcome to We Live to Build: Sean&apos;s Story and Mission</video:title>
      <video:description>The very first episode where Sean Weisbrot introduces himself, shares his background in psychology and entrepreneurship in Asia, and explains the mission behind We Live to Build - creating a platform that exposes the reality of entrepreneurship while fostering mental health awareness.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=sZaFMTXZLSE</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/sZaFMTXZLSE</video:player_loc>
      <video:duration>300</video:duration>
      <video:publication_date>2020-09-16</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/200-episodes-in-and-i-still-had-no-idea-what-the-podcast-was-for</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/JPt0CWlyWoY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>200 Episodes In and I Still Had No Idea What the Podcast Was For</video:title>
      <video:description>How I Lost My Purpose After My Company Died. In this solo 200th episode, I&apos;m sharing the story of what happened after my startup of four and a half years was suddenly ripped away from me. I discuss the struggle with depression and the loss of purpose I felt when the company that this podcast was built to support was forced to shut down. From pivoting a failed lead magnet into a real business to my new growth strategy that abandons organic marketing in favor of paid ads.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=JPt0CWlyWoY</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/JPt0CWlyWoY</video:player_loc>
      <video:duration>1200</video:duration>
      <video:publication_date>2024-06-11</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/she-duplicated-herself-5-times-without-working-more-hours</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/iq0juJ6J88g/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>She Duplicated Herself 5 Times Without Working More Hours</video:title>
      <video:description>My Most Expensive Mistake Was a $6 Million Indecision. In this interview, Dr. Karwanna Irving, CEO of She&apos;s Got Goals, reveals how her failure to act on an opportunity cost her an estimated $6 million in potential revenue. For seven years, she struggled as an entrepreneur making $20,000-$30,000 a year with her fashion brand before discovering what she calls the &apos;biggest kept secret&apos; for entrepreneurs: government contracts.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=iq0juJ6J88g</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/iq0juJ6J88g</video:player_loc>
      
      <video:publication_date>2024-06-04</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-lost-76-of-his-traffic-and-refused-to-let-a-single-person-go</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/58waNsO-dYQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Lost 76% of His Traffic and Refused to Let a Single Person Go</video:title>
      <video:description>What would you do if your business lost three-quarters of its search traffic overnight and you refused to lay off a single employee? Vladimir Gendelman, founder of Company Folders, a printing company generating three to five million dollars a year, joins Sean to share how he navigated one of the most brutal challenges a business can face. You&apos;ll hear how Vladimir&apos;s mindset around loyalty to his te</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=58waNsO-dYQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/58waNsO-dYQ</video:player_loc>
      <video:duration>3120</video:duration>
      <video:publication_date>2024-05-28</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-still-made-money-on-the-deal-that-cost-him-8-figures</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/XUJ7A0MP-cg/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Still Made Money on the Deal That Cost Him 8 Figures</video:title>
      <video:description>What does it take to lose eight figures on a deal and still walk away with a profit? In this episode of We Live to Build, Sean sits down with Cecil Robles, a serial entrepreneur and consulting firm founder who helps companies grow from early stage all the way to public listings. Cecil breaks down how psychology shapes the decisions entrepreneurs make under pressure, why building an equity portfoli</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=XUJ7A0MP-cg</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/XUJ7A0MP-cg</video:player_loc>
      <video:duration>3360</video:duration>
      <video:publication_date>2024-05-21</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/she-made-7-figures-selling-what-she-calls-an-unhealthy-addiction</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/bKc4zlkAng0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>She Made 7 Figures Selling What She Calls an Unhealthy Addiction</video:title>
      <video:description>What if the business that made you seven figures was something you genuinely believed was bad for the world? KC Rossi built a seven-figure manufacturing company selling chocolate, a product she openly describes as an unhealthy addiction, before selling it and pivoting to something she felt truly aligned with. In this episode, KC shares how that sense of misalignment became the catalyst for her ent</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=bKc4zlkAng0</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/bKc4zlkAng0</video:player_loc>
      <video:duration>3480</video:duration>
      <video:publication_date>2024-05-14</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-gave-them-the-dollar-they-asked-for-then-walked-away</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/bK5jWwYpW1k/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Gave Them the Dollar They Asked For, Then Walked Away</video:title>
      <video:description>Why I Turned Down a $13.2 Million Contract. In this interview, Glen Bhimani, the Owner and CEO of BPS Security, shares the incredible story of walking away from an eight-figure deal because the client&apos;s values didn&apos;t align with his own. He explains why the client only wanted to use his company as an insurance policy, not for their actual security expertise. From quitting his job with just $200 to his name to building a thriving security business, Glen reveals the hardest decisions he&apos;s had to make along the way.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=bK5jWwYpW1k</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/bK5jWwYpW1k</video:player_loc>
      <video:duration>2880</video:duration>
      <video:publication_date>2024-05-07</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/from-0-to-half-a-million-in-30-days-without-running-a-single-ad</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/zFjQeQMNeDc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>From $0 to Half a Million in 30 Days Without Running a Single Ad</video:title>
      <video:description>What if you could go from zero to half a million dollars in revenue in just 30 days, without spending a single dollar on ads? In this episode, Sean sits down with Cody Bramlett, founder of Science Natural Supplements and the Supplement Millionaire coaching program, who has built a consistently eight-figure business by mastering the art of direct marketing and long-form storytelling. Cody breaks do</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=zFjQeQMNeDc</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/zFjQeQMNeDc</video:player_loc>
      
      <video:publication_date>2024-04-30</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/your-anxiety-might-be-trapped-creative-energy-trying-to-escape</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/-_FM9pQJpzw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Your Anxiety Might Be Trapped Creative Energy Trying to Escape</video:title>
      <video:description>What if the anxiety you&apos;ve been fighting your whole life isn&apos;t actually a problem to solve, but creative energy looking for an outlet? In this episode, Sean sits down with Julian Torres Gomez, co-founder and COO of global payroll provider On Top, to explore the surprising overlap between spirituality, creativity, and the psychological demands of building a company. Julian opens up about his own ex</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=-_FM9pQJpzw</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/-_FM9pQJpzw</video:player_loc>
      <video:duration>3000</video:duration>
      <video:publication_date>2024-04-23</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/95-referral-growth-and-he-almost-did-it-alone</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/_yZFcI664QA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>95% Referral Growth and He Almost Did It Alone</video:title>
      <video:description>According to 8-figure agency co-founder Sam Sherman, if you are not following the Profit First method, then you&apos;re robbing your business without even realizing it. In this brutally honest interview, Sam explains why treating your company&apos;s revenue like a personal bank account is the fastest way to kill your growth. You will also learn the other way founders rob their business: by refusing to let go of technical work they should delegate.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=_yZFcI664QA</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/_yZFcI664QA</video:player_loc>
      <video:duration>2580</video:duration>
      <video:publication_date>2024-04-16</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/accounting-is-not-a-numbers-game-tom-rutledge-on-why</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/LwjxDW240Dk/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Accounting Is Not a Numbers Game - Tom Rutledge on Why</video:title>
      <video:description>What are the hidden fees in franchising that can destroy your profits? In this essential interview, Tom Rutledge, co-owner of the hospitality group RDMS Group, reveals the contractual traps that many new franchisees fall into. He explains how you can be locked into expensive, closed-circuit purchasing agreements, marketing fees that don&apos;t actually market your business, and technology systems that don&apos;t deliver what they promise.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=LwjxDW240Dk</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/LwjxDW240Dk</video:player_loc>
      <video:duration>2340</video:duration>
      <video:publication_date>2024-04-10</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/they-put-in-0-salary-and-still-own-a-third-of-every-fund</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/VUIX-XnBBIg/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>They Put In $0 Salary and Still Own a Third of Every Fund</video:title>
      <video:description>What if you could own a fractional stake in a portfolio of cash-flowing online businesses without spending millions or running them yourself? In this episode, Sean sits down with Kyle Kuderewski, operations manager at Web Street, an investment platform born out of the well-known brokerage Empire Flippers that lets accredited investors passively invest in online businesses through a fractional fund</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=VUIX-XnBBIg</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/VUIX-XnBBIg</video:player_loc>
      <video:duration>2340</video:duration>
      <video:publication_date>2024-04-02</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-built-software-that-saved-lives-and-cared-more-about-that-than-the-money</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/RfQmwX3Ppsc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Built Software That Saved Lives and Cared More About That Than the Money</video:title>
      <video:description>In a world facing climate change, AI disruption, and economic uncertainty, you have to ask: why doesn&apos;t your hard work actually matter? In this deep and philosophical interview, Yasir Drabu, the founder and CEO of Tazaa, confronts this question as a &apos;cautious optimist.&apos; He shares his journey of discovering that selfish ambition leads nowhere meaningful, while helping others creates a self-perpetuating loop of positive change.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=RfQmwX3Ppsc</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/RfQmwX3Ppsc</video:player_loc>
      <video:duration>2640</video:duration>
      <video:publication_date>2024-03-26</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/golf-at-530am-in-the-dark-changed-everything-about-how-he-runs-his-company</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/zhpFTQ3VsOI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Golf at 5:30am in the Dark Changed Everything About How He Runs His Company</video:title>
      <video:description>What if the way you schedule your mornings could completely rewire how you think about leadership, legacy, and why you built your company in the first place? In this episode, Sean sits down with Vikram Saxena, founder and CEO of BetterCommerce, to explore the psychology behind entrepreneurship and what it really means to run a business with intention. Vikram challenges the conventional framing of </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=zhpFTQ3VsOI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/zhpFTQ3VsOI</video:player_loc>
      <video:duration>2460</video:duration>
      <video:publication_date>2024-03-22</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-told-his-son-watch-what-happens-when-you-turn-35</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/PED4HyBQ5fg/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Told His Son &apos;Watch What Happens When You Turn 35</video:title>
      <video:description>If you are a young professional and feel like no one takes you seriously, there may be a bizarre reason why. In this brutally honest interview, veteran CEO Glenn Akramoff reveals the unspoken rule of business: society often doesn&apos;t respect you until you turn 35. He shares the story of how his own son joined the family business only to face constant battles for authority and respect, despite his innovative ideas.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=PED4HyBQ5fg</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/PED4HyBQ5fg</video:player_loc>
      <video:duration>2100</video:duration>
      <video:publication_date>2024-03-12</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/she-runs-on-a-cultural-balance-sheet-instead-of-a-financial-one</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/6Qpj8SwYzCs/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>She Runs on a Cultural Balance Sheet Instead of a Financial One</video:title>
      <video:description>What if the reason your team doesn&apos;t respect you is because you are too kind? In this provocative interview, 20-year CEO Christy Pretzinger explores the fine line between kindness and weakness. She explains how a well-intentioned culture of kindness can slip into codependency, leading to a lack of accountability and respect. Drawing from her experience leading WriterGirl, Christy shares powerful insights on protecting your team from toxic clients and using the &apos;cultural balance sheet&apos; as a better metric than profit.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=6Qpj8SwYzCs</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/6Qpj8SwYzCs</video:player_loc>
      <video:duration>2700</video:duration>
      <video:publication_date>2024-03-06</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/4000-mistakes-in-weeks-made-it-look-like-an-overnight-success</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/sMONJhxCOTE/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>4,000 Mistakes in Weeks Made It Look Like an Overnight Success</video:title>
      <video:description>What is the real reason why Gen Z is broke? According to 8-figure entrepreneur Joe Rare, it&apos;s because they&apos;re completely unrealistic about what it takes to achieve anything. In this brutally honest interview, he argues that the younger generation lacks the skills, discipline, and willingness to move to areas with a lower cost of living. Joe shares his own journey from owning 14 properties to losing everything, revealing the #1 secret of billionaires.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=sMONJhxCOTE</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/sMONJhxCOTE</video:player_loc>
      <video:duration>2940</video:duration>
      <video:publication_date>2024-02-27</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/what-got-me-to-today-will-not-get-me-to-tomorrow</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/YIZ2m2BJRBw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>What Got Me to Today Will Not Get Me to Tomorrow</video:title>
      <video:description>What if the very habits and mindset that built your business are the same ones quietly holding it back? In this episode, Greg Sobiech, founder and CEO of analytics-first media company Dell, joins Sean for one of the most honest conversations on the show about what it truly means to evolve as a leader. Greg shares how a simple but telling sign, drinking five cups of black coffee before noon, became</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=YIZ2m2BJRBw</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/YIZ2m2BJRBw</video:player_loc>
      <video:duration>2520</video:duration>
      <video:publication_date>2024-02-21</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/backing-up-to-an-earlier-solution-changed-everything-for-sean</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/gWiUaLMjlSo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Backing Up to an Earlier Solution Changed Everything for Sean</video:title>
      <video:description>What if the solution you&apos;ve been forcing isn&apos;t actually the right one? In this episode, Sean Weisbrot sits down with Chris Mercer, co-founder and CEO of Measurement Marketing, whose expertise in tracking customer behavior and measuring marketing progress gives him a sharp lens for diagnosing when something simply isn&apos;t working. Chris shares his philosophy on handling failure: instead of pushing ha</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=gWiUaLMjlSo</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/gWiUaLMjlSo</video:player_loc>
      <video:duration>3120</video:duration>
      <video:publication_date>2024-02-13</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/her-14-year-old-was-pitching-clients-at-a-conference-without-her</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/xkRAQbO4AXI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Her 14-Year-Old Was Pitching Clients at a Conference Without Her</video:title>
      <video:description>Are successful businesswomen bad mothers? It&apos;s a toxic question that working moms hear all the time. In this brutally honest interview, Brittney Fairweather, the Chief Business Development Officer of TRX Capital, confronts the myth that if you&apos;re a successful mother, &apos;someone else is raising your children.&apos; Brittney shares how she navigates male-dominated finance, why her firm&apos;s C-suite is almost entirely women, and how negotiating with &apos;tiny terrorists&apos; (her kids) makes her a better CEO.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=xkRAQbO4AXI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/xkRAQbO4AXI</video:player_loc>
      <video:duration>2220</video:duration>
      <video:publication_date>2024-02-06</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/finland-aims-for-an-8-not-a-10-and-that-changes-everything</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/kJFrjWN4h2g/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Finland Aims for an 8, Not a 10, and That Changes Everything</video:title>
      <video:description>Is the American dream fueled by financial desperation? In this deep and provocative interview, Finnish CEO Juha Berghäll and American host Sean Weisbrot debate whether the high-stress, high-debt US system is the true engine of its entrepreneurial success. They contrast this with Finland&apos;s &apos;prepaid society&apos; where education is free, healthcare is universal, and giving birth costs just €50. The conversation explores how Universal Basic Income experiments are helping people rebuild their lives, and why despite its social safety nets, Europe still lags behind the US in tech innovation.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=kJFrjWN4h2g</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/kJFrjWN4h2g</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2024-01-30</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/show-you-care-and-let-the-market-teach-you</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/-_gGUIL7cgc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Show You Care and Let the Market Teach You</video:title>
      <video:description>What if the most valuable thing you could do for your startup had nothing to do with your product? Adam Judelson, founder and managing partner of First Principles Catalyst, joins Sean to explore the mindset and experiences that shape founders who build for the long term. Adam shares why he believes letting the market give you real, unfiltered feedback is one of the most powerful advantages of entr</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=-_gGUIL7cgc</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/-_gGUIL7cgc</video:player_loc>
      <video:duration>2400</video:duration>
      <video:publication_date>2024-01-25</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/carl-called-business-deadlines-nonsense-his-reasoning-is-hard-to-argue</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/ZhyS7w8Ju18/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Carl Called Business Deadlines Nonsense. His Reasoning Is Hard to Argue</video:title>
      <video:description>Are business deadlines really a matter of life and death? According to Carl Lundberg, CEO at M&amp;A firm Gerald Edelman, they&apos;re mostly nonsense. In this insightful interview, Carl argues that we&apos;re not working in an emergency room, and we must accept that sometimes things don&apos;t get done on time because that&apos;s just how business works. Beyond deadlines, Carl shares his expertise on M&amp;A topics including how to identify and value acquisition targets, the role of search funds, understanding enterprise value, and determining the right multiples for business valuation across different industries.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=ZhyS7w8Ju18</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/ZhyS7w8Ju18</video:player_loc>
      <video:duration>2340</video:duration>
      <video:publication_date>2024-01-16</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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    <loc>https://www.welivetobuild.com/listen/he-raised-his-price-3x-and-got-more-leads-than-the-cheaper-version</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/kG5kNQyUdBo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Raised His Price 3x and Got More Leads Than the Cheaper Version</video:title>
      <video:description>After the 2008 crash ended all three of his companies at once, Oshri Cohen was completely burnt out and forced back into working a 9-to-5, which he says felt like &apos;the end of the world&apos;. In this brutally honest interview, Oshri shares the story of losing everything, the subsequent depression and anxiety, and why entrepreneurs often don&apos;t belong in corporate jobs. He also reveals how he got fired for going over his boss&apos;s head, the moment he knew he had to be a founder again, and why he believes there&apos;s an untapped market for &apos;boring&apos; service businesses.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=kG5kNQyUdBo</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/kG5kNQyUdBo</video:player_loc>
      <video:duration>2760</video:duration>
      <video:publication_date>2024-01-09</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/what-founding-5-companies-took-from-my-kids-that-i-cant-get-back</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/AZ0dzqEVgig/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>What Founding 5 Companies Took From My Kids That I Can&apos;t Get Back</video:title>
      <video:description>What if the cost of building something great wasn&apos;t measured in dollars, but in moments with your kids you can never get back? In this episode, Sean sits down with Keith Smith, a six-time founder and CEO of Me For You, a platform that helps celebrities and creators build authorized AI chatbots that let fans feel genuinely connected without demanding every hour of the founder&apos;s time. Keith shares h</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=AZ0dzqEVgig</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/AZ0dzqEVgig</video:player_loc>
      <video:duration>2580</video:duration>
      <video:publication_date>2024-01-02</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/dogs-evolved-unique-eye-muscles-just-to-make-you-care-for-them</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/O_WVkPEaVHc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Dogs Evolved Unique Eye Muscles Just to Make You Care for Them</video:title>
      <video:description>What is the surprising science of &apos;puppy dog eyes&apos;? It&apos;s a complex cocktail of neurochemicals, led by oxytocin, that reduces stress, anxiety, and pain when humans and dogs interact. In this interview, Tombot founder Tom Stevens explains how dogs were selectively bred for millennia to have unique facial muscles that mimic human babies, creating an emotional bond that can be therapeutic. Tom shares his personal journey of becoming &apos;the villain&apos; to his mother after her Alzheimer&apos;s diagnosis, and how this led him to create robotic companion animals designed specifically for seniors with dementia.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=O_WVkPEaVHc</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/O_WVkPEaVHc</video:player_loc>
      <video:duration>2640</video:duration>
      <video:publication_date>2023-12-26</video:publication_date>
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      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/founders-only-capture-5-of-the-value-they-actually-create</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/NEScKR6Sfbk/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Founders Only Capture 5% of the Value They Actually Create</video:title>
      <video:description>What if the entrepreneurial journey isn&apos;t about finding your best self, but confronting the worst parts of yourself? According to CEO Mark Stouse, being a founder is a primal sort of situation that will bring out things that shock the hell out of you. In this brutally honest interview, Mark exposes the lie behind &apos;we&apos;re killing it&apos; founder culture, explains why entrepreneurship is inherently a path of pain and suffering, and shares why founders who don&apos;t finish the race often end up worse off than when they started.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=NEScKR6Sfbk</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/NEScKR6Sfbk</video:player_loc>
      <video:duration>3120</video:duration>
      <video:publication_date>2023-12-19</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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    <loc>https://www.welivetobuild.com/listen/conviction-before-competence-why-top-earners-defy-every-sales-profile</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/9yXfdH4YU4c/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Conviction Before Competence: Why Top Earners Defy Every Sales Profile</video:title>
      <video:description>What if the best salespeople aren&apos;t the ones with the slickest scripts or the most refined techniques, but the ones who simply believe in what they&apos;re selling before they ever learn how to sell it? In this episode, Alan Versteeg, Global Chief Revenue Officer of Growth Matters and a leading voice on sales culture and team development, breaks down why conviction drives conversion more than competenc</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=9yXfdH4YU4c</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/9yXfdH4YU4c</video:player_loc>
      <video:duration>2580</video:duration>
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      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/his-six-month-relationship-contract-actually-works</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/BH9qXWLz-To/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>His Six-Month Relationship Contract Actually Works</video:title>
      <video:description>Have you ever found yourself dating like a sales funnel? For entrepreneur Don Finley, it meant trying to &apos;close&apos; a date in three messages on an app. In this surprisingly personal interview, Don and Sean explore the uncanny similarities between business and modern relationships. They break down the problems with &apos;situationships,&apos; compare dating cultures across countries, and discuss how Don&apos;s 6-month relationship contract experiment changed his perspective on commitment. Don also shares vulnerable stories about how jealousy destroyed a seemingly perfect relationship and the hardest lessons he&apos;s learned from breakups.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=BH9qXWLz-To</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/BH9qXWLz-To</video:player_loc>
      <video:duration>3120</video:duration>
      <video:publication_date>2023-12-12</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/turn-your-self-audio-down-and-watch-everything-change</loc>
    <video:video>
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      <video:title>Turn Your Self Audio Down and Watch Everything Change</video:title>
      <video:description>What if the biggest thing holding you back as a founder isn&apos;t your strategy, your funding, or your market, but the noise inside your own head? In this episode, Sean sits down with Jeremy Barr, who brings a sharp focus on founder psychology and what it actually takes to build something that lasts. Jeremy breaks down why so many people leave their nine to five chasing freedom, only to discover they </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=7vDU_hMRLnw</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/7vDU_hMRLnw</video:player_loc>
      <video:duration>2280</video:duration>
      <video:publication_date>2023-12-05</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/doctors-said-shed-never-have-kids-diet-changed-that</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/miH6g_u9UW4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Doctors Said She&apos;d Never Have Kids. Diet Changed That.</video:title>
      <video:description>After doctors told him and his wife they could never have a family, Ari Tulla embarked on a 15-year journey to heal her. In this deeply personal interview, the CEO of Elo Health shares the story of his wife&apos;s thyroid tumor, the subsequent autoimmune issues, and the radical diet that ultimately saved their dream of having children. Ari also reveals insights from his entrepreneurial journey, including lessons from Techstars and his perspective on how nutrition impacts our entire lives.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=miH6g_u9UW4</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/miH6g_u9UW4</video:player_loc>
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      <video:publication_date>2023-11-28</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-can-tell-joe-knows-things-about-life-the-rest-of-us-dont</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/7HL2eJSgxoU/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Can Tell Joe Knows Things About Life the Rest of Us Don&apos;t</video:title>
      <video:description>How does parenting an autistic son change you as a leader? For entrepreneur Ken Cox, it forced him to change everything about his own perceptions of being a father. In this deeply personal interview, Ken shares his family&apos;s journey, from noticing his son was different at just six months old, to the $6,000 journey to get a diagnosis, to creating a home environment where his son can thrive despite the challenges. Ken reveals how this experience has transformed his approach to leadership and empathy in the workplace.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=7HL2eJSgxoU</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/7HL2eJSgxoU</video:player_loc>
      <video:duration>2400</video:duration>
      <video:publication_date>2023-11-21</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/every-pe-investor-says-the-same-thing-when-asked-their-biggest-regret</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/6Dhh5bzwUb8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Every PE Investor Says the Same Thing When Asked Their Biggest Regret</video:title>
      <video:description>What&apos;s the biggest mistake in a business turnaround? According to top private equity investors, it&apos;s not firing people sooner. In this brutally honest interview, retail restructuring expert Michael Appel explains why making tough personnel changes quickly is the most critical factor for survival. You&apos;ll also learn his insider breakdown of why Bed Bath &amp; Beyond failed, his prediction for the next major retailer to collapse, and the simple technology that gives struggling businesses an immediate revenue bump.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=6Dhh5bzwUb8</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/6Dhh5bzwUb8</video:player_loc>
      <video:duration>2640</video:duration>
      <video:publication_date>2023-11-14</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/40-years-in-she-says-the-boardrooms-real-work-happens-elsewhere</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/KZMIZji1A3M/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>40 Years In, She Says the Boardroom&apos;s Real Work Happens Elsewhere</video:title>
      <video:description>What is the number one rule for any leader? According to veteran board chair Deborah Rosati, it&apos;s to be the last to talk. In this masterclass on leadership and governance, Deborah explains why speaking first as a leader can shut down conversation and bias the room. As the founder of Women Get on Board, she shares insights from her experience as a board chair and advocate for women in leadership positions.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=KZMIZji1A3M</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/KZMIZji1A3M</video:player_loc>
      <video:duration>2160</video:duration>
      <video:publication_date>2023-11-07</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/5-clients-drive-95-of-his-revenue-and-he-never-chases-a-close</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/TeoaWxgOJII/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>5 Clients Drive 95% of His Revenue and He Never Chases a Close</video:title>
      <video:description>What if the secret to a thriving consulting practice was never chasing clients in the first place? Mark Musselman, founder of MX5 Consulting, joins the show to share how he built a business where just five clients generate 95% of his revenue, all without a single hard sell. After losing his family&apos;s multi-generational manufacturing company through bankruptcy in 2008, Mark turned that painful exper</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=TeoaWxgOJII</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/TeoaWxgOJII</video:player_loc>
      <video:duration>2340</video:duration>
      <video:publication_date>2023-10-31</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-rode-3-ai-waves-one-thing-still-keeps-him-up-at-night</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/3L_Hxb7bRuc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Rode 3 AI Waves. One Thing Still Keeps Him Up at Night</video:title>
      <video:description>This is an AI CEO&apos;s warning about deepfakes: the technology to clone voices and create disinformation is scary, and we will have to take everything with a grain of salt now. In this interview, Vikram Chalana, an expert with over 30 years in AI, shares his perspective on the future. You&apos;ll learn about the &apos;black box&apos; problem in AI, his experience riding in a self-driving car, and why he believes we&apos;re heading for an AI &apos;trough of disillusionment.&apos;</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=3L_Hxb7bRuc</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/3L_Hxb7bRuc</video:player_loc>
      <video:duration>2280</video:duration>
      <video:publication_date>2023-10-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/7-fortune-250-ceos-die-unexpectedly-every-year-from-this</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/OkHd1sP3zAo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>7 Fortune 250 CEOs Die Unexpectedly Every Year From This</video:title>
      <video:description>The data is in, and it&apos;s terrifying. But why do CEOs die young? According to executive recruiting expert Darwin Shurig, C-level executives have a life expectancy five years less than the rest of us. In this high-stakes interview, Darwin reveals the crushing stress that leads to this reality, including his own $80,000 hiring mistake and the day he had to fire himself from his father&apos;s company.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=OkHd1sP3zAo</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/OkHd1sP3zAo</video:player_loc>
      <video:duration>2820</video:duration>
      <video:publication_date>2023-10-17</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-911-operator-pitied-him-more-than-the-patient-did</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/8K51TYZSrhQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The 911 Operator Pitied Him More Than the Patient Did</video:title>
      <video:description>What&apos;s it like to have your body give up on you? For entrepreneur Austin Netzley, his first panic attack was so severe he told his friend, &apos;Hey, you got to call 911. I think I&apos;m dying.&apos; In this incredibly raw and vulnerable conversation, recorded while the host is also experiencing a panic attack, Austin shares the moment his 80+ hour work weeks caught up with him and the practical tools he now uses to manage anxiety and stress.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=8K51TYZSrhQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/8K51TYZSrhQ</video:player_loc>
      <video:duration>1920</video:duration>
      <video:publication_date>2023-10-10</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-built-chameleon-collective-because-he-was-angry</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/LJ29aBX6t9c/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Built Chameleon Collective Because He Was Angry</video:title>
      <video:description>What&apos;s the hardest decision a founder can make? For Freddie Laker, it was firing his best friends. In this painfully honest interview, the founder of the $48M+/year Chameleon Collective shares the story of how business and friendship collided. You&apos;ll also learn the counter-intuitive motivation for his success and the radical ownership model that&apos;s helped him build multiple successful companies.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=LJ29aBX6t9c</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/LJ29aBX6t9c</video:player_loc>
      <video:duration>3300</video:duration>
      <video:publication_date>2023-09-26</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/they-gave-her-responsibility-without-authority-she-saw-it-coming</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/sSJKsdMwMeg/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>They Gave Her Responsibility Without Authority - She Saw It Coming</video:title>
      <video:description>How does a company&apos;s stock plummet from $200 to just $3 a share? This is the multi-million dollar IPO lesson learned firsthand by Sherry Shannon-Vanstone, a former NSA cryptographer who was part of the team that created the security algorithm for BlackBerry. In this interview, Sherry shares the hard lessons from her decades in tech, including navigating gender bias in the 1970s and the critical mistakes that can destroy a company&apos;s value after going public.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=sSJKsdMwMeg</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/sSJKsdMwMeg</video:player_loc>
      <video:duration>3060</video:duration>
      <video:publication_date>2023-09-19</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/interesting-point-of-view-that-you-have-this-point-of-view</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/rzFx4sHiWKE/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Interesting Point of View That You Have This Point of View</video:title>
      <video:description>What if the traits you were told were weaknesses were actually your greatest strengths all along? In this episode, Sean sits down with Diva Diaz, a global speaker and facilitator of Access Consciousness who works with neurodivergent entrepreneurs navigating ADHD, autism, and everything in between. Diva shares how one of the most profound shifts in her journey was recognising that the things she on</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=rzFx4sHiWKE</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/rzFx4sHiWKE</video:player_loc>
      <video:duration>3060</video:duration>
      <video:publication_date>2023-09-18</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-has-two-modes-seducing-you-or-destroying-you</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/V0nUyxLJgBk/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Has Two Modes: Seducing You or Destroying You</video:title>
      <video:description>What are a top CEO&apos;s two modes of operation? According to Jeffrey Hayzlett, &apos;I&apos;m either seducing you or killing you&apos;. In this brutally honest interview, the Chairman of the C-Suite Network, former Fortune 100 CMO, and director on 14 corporate boards reveals the mindset that has driven over $25 billion in revenue and shaped his approach to business leadership.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=V0nUyxLJgBk</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/V0nUyxLJgBk</video:player_loc>
      <video:duration>3000</video:duration>
      <video:publication_date>2023-09-12</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
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  <url>
    <loc>https://www.welivetobuild.com/listen/your-kids-signed-contracts-with-no-expiration-date-and-no-way-out</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/J5tM648Vs90/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Your Kids Signed Contracts With No Expiration Date and No Way Out</video:title>
      <video:description>It&apos;s not a conspiracy. A recent deep learning model can identify your laptop keystrokes with 95% accuracy using only a nearby smartphone&apos;s microphone. That&apos;s just one of the terrifying proofs discussed in this conversation with Ken Cox, President of Hostirian and a privacy expert. Ken shares his deep insights into how our digital privacy is being systematically eroded and what we can do to protect ourselves.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=J5tM648Vs90</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/J5tM648Vs90</video:player_loc>
      <video:duration>3120</video:duration>
      <video:publication_date>2023-09-05</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-runs-the-worlds-largest-labor-data-firm-and-truth-terrifies-him</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/ofA_FBMHuCU/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Runs the World&apos;s Largest Labor Data Firm and Truth Terrifies Him</video:title>
      <video:description>What if our reality is about to fracture? This is the terrifying warning from Cary Sparrow, a CEO on the front lines of the data and AI revolution. In this raw and unfiltered interview, Cary explains why he believes generative AI is on a path to destroy our concept of truth and why most corporations are completely unprepared for the AI-driven future that&apos;s already here.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=ofA_FBMHuCU</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/ofA_FBMHuCU</video:player_loc>
      <video:duration>2520</video:duration>
      <video:publication_date>2023-08-29</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/everyone-else-gave-him-data-tom-gave-them-something-different</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/6t1sNz6JIgs/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Everyone Else Gave Him Data. Tom Gave Them Something Different.</video:title>
      <video:description>What happens when the person in the room stops presenting data and starts making sense of it? Tom Pierce, president of Integrated Information Systems Incorporated, joins Sean to share how a career spanning military service, pastoral leadership, and defense contracting shaped a uniquely human approach to information science. You&apos;ll hear how Tom&apos;s accidental entry into computer analysis during the e</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=6t1sNz6JIgs</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/6t1sNz6JIgs</video:player_loc>
      <video:duration>3000</video:duration>
      <video:publication_date>2023-08-22</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/550-million-people-one-language-zero-access-to-venture-capital</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/w1D6xRZcsSk/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>550 Million People, One Language, Zero Access to Venture Capital</video:title>
      <video:description>Is ChatGPT lying to you? The answer is more complicated than you think. This video uncovers The Hidden Flaw of ChatGPT (It&apos;s Optimized for Satisfaction, Not Truth). AI expert and Chief Science Officer Ricardo Michel Reyes reveals the core mechanism behind ChatGPT, Reinforcement Learning from Human Feedback, and why it prioritizes giving you answers you want to hear over giving you the truth.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=w1D6xRZcsSk</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/w1D6xRZcsSk</video:player_loc>
      <video:duration>3120</video:duration>
      <video:publication_date>2023-08-15</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/nobody-prepays-anyone-until-daniel-asked-and-they-said-sure</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/jnea3Ao9nXU/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Nobody Prepays Anyone - Until Daniel Asked and They Said Sure</video:title>
      <video:description>How do you turn a startup that&apos;s millions of dollars in debt into a $70 million powerhouse? This is that story. From Millions in Debt to a $70M Company (My Turnaround Story). In this incredibly transparent interview, Influence Mobile CEO Daniel Todd shares the unfiltered story of how his company faced near-bankruptcy and emerged stronger than ever.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=jnea3Ao9nXU</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/jnea3Ao9nXU</video:player_loc>
      <video:duration>2700</video:duration>
      <video:publication_date>2023-08-08</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/cia-took-his-case-mid-investigation-and-never-told-him-why</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/K7aCDNhkIIM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>CIA Took His Case Mid-Investigation and Never Told Him Why</video:title>
      <video:description>What happens when the CIA takes over your case mid-investigation and never gives you a reason why? Taft Love, a former police officer and federal investigator turned sales operations leader at Dropbox, joins Sean to unpack a career journey that spans rural law enforcement, federal task forces, and the upper ranks of high-growth tech startups. You&apos;ll hear how Taft went from never earning $30,000 a </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=K7aCDNhkIIM</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/K7aCDNhkIIM</video:player_loc>
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      <video:publication_date>2023-08-01</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/ai-predicts-the-next-word-it-cannot-predict-the-next-car</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/yYyQWcE-omg/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>AI Predicts the Next Word. It Cannot Predict the Next Car.</video:title>
      <video:description>Is AI coming for your job? According to 25-year product veteran Ben Foster, we&apos;ve seen this movie before. This video explains why AI is the New Calculator (And It Won&apos;t Steal Your Job). Just as the calculator didn&apos;t eliminate accountants but instead gave the best ones massive leverage, AI will not replace product managers, it will amplify the capabilities of the best ones.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=yYyQWcE-omg</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/yYyQWcE-omg</video:player_loc>
      <video:duration>2640</video:duration>
      <video:publication_date>2023-07-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/when-the-time-comes-youll-know-what-to-do-then-she-changed-the-mantra</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/9Y_NJamORHo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>When the Time Comes You&apos;ll Know What to Do (Then She Changed the Mantra)</video:title>
      <video:description>What if the moment you&apos;ve been dreading is actually the moment you&apos;ve been preparing for your whole life? In this episode, Sean Weisbrot sits down with Angela Druckman, founder of the Mond Company and a globally recognized Scrum and project management consultant, to explore the mindset behind building a business with purpose. Angela shares how a disaster project early in her career sparked a lifel</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=9Y_NJamORHo</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/9Y_NJamORHo</video:player_loc>
      <video:duration>3660</video:duration>
      <video:publication_date>2023-07-19</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/knowledge-without-implementation-is-just-entertainment</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/5f4q4yItcp0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Knowledge Without Implementation Is Just Entertainment</video:title>
      <video:description>Is your team stuck in a cycle of complaining instead of problem-solving? For serial entrepreneur Mark Beneke, the solution is simple: The #1 Rule in Our House: No Complaining, Only Solutions. This isn&apos;t just a family rule; it&apos;s the core philosophy he uses to run his multi-million dollar car dealership and creates a culture of solutions-focused thinking.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=5f4q4yItcp0</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/5f4q4yItcp0</video:player_loc>
      <video:duration>4860</video:duration>
      <video:publication_date>2023-07-12</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/photographers-werent-replaced-by-photoshop-so-why-fear-ai</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/U7ZUDRAW9Ik/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Photographers Weren&apos;t Replaced by Photoshop. So Why Fear AI?</video:title>
      <video:description>Is AI coming for your job? The answer is more nuanced than you think. This video breaks down the most important career advice of the decade: AI Won&apos;t Replace You. A Person Using AI Will. Josh Fuller, founder of the strategy and branding agency Matic Digital, explains why the real threat isn&apos;t the technology itself but those who master it first.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=U7ZUDRAW9Ik</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/U7ZUDRAW9Ik</video:player_loc>
      <video:duration>3360</video:duration>
      <video:publication_date>2023-07-05</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/our-familys-money-goes-in-first-heres-why-that-changes-everything</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/Vj48MGGAof0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Our Family&apos;s Money Goes In First - Here&apos;s Why That Changes Everything</video:title>
      <video:description>What is the ultimate form of trust in a financial advisor? For Brendan Dunn, a fifth-generation family office CEO, the answer is simple: Why I Invest My Family&apos;s Money Alongside My Clients. This isn&apos;t just a business model; it&apos;s a core philosophy that has guided his family for over a century. In this video, Brendan shares his unique approach to wealth management and the importance of aligning interests with clients.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=Vj48MGGAof0</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/Vj48MGGAof0</video:player_loc>
      <video:duration>2280</video:duration>
      <video:publication_date>2023-06-27</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/people-logic-found-a-signal-in-our-tools-we-never-knew-to-look-for</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/TEB_lkOH37s/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>People Logic Found a Signal in Our Tools We Never Knew to Look For</video:title>
      <video:description>Could your &apos;people problems&apos; be silently tanking your company&apos;s valuation? For founder Matthew Schmidt, they did. This video tells the real-world story of How Our HR Mistakes Cost Us 30% on Our Exit. Matthew, CEO of PeopleLogic, learned the hard way at his last company how burnout, high attrition, and poor documentation can slash millions from your exit value.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=TEB_lkOH37s</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/TEB_lkOH37s</video:player_loc>
      <video:duration>2760</video:duration>
      <video:publication_date>2023-06-14</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/stringent-flexibility-how-apollo-21-gets-teams-to-stop-fighting-change</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/1Gq1bCvikTE/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Stringent Flexibility: How Apollo 21 Gets Teams to Stop Fighting Change</video:title>
      <video:description>What if the biggest obstacle to your team embracing change isn&apos;t resistance, but the absence of a clear framework for managing it? In this episode, Danny Nathan, founder and CEO of Apollo 21, shares how his venture studio and technology consultancy helps companies build the processes and systems they need before problems become impossible to ignore. Danny explains why most organizations only confr</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=1Gq1bCvikTE</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/1Gq1bCvikTE</video:player_loc>
      <video:duration>3060</video:duration>
      <video:publication_date>2023-06-06</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/3000-client-qas-fed-into-one-bot-that-answers-like-him</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/BngF_3XfOI8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>3,000 Client Q&amp;As Fed Into One Bot That Answers Like Him</video:title>
      <video:description>It&apos;s no longer science fiction. This video is a practical tutorial on How I Cloned Myself With AI (A Step-by-Step Guide). Global consulting CEO Oleksandr Vysotskyi reveals the exact AI tool stack he uses to create a &apos;digital twin&apos; of himself, allowing him to produce training content and provide client support at an unprecedented scale.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=BngF_3XfOI8</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/BngF_3XfOI8</video:player_loc>
      <video:duration>2520</video:duration>
      <video:publication_date>2023-05-30</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/passion-is-the-fuel-not-the-emotion-one-founders-case-for-a-new-industry</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/6ckV9-QsnQY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Passion Is the Fuel, Not the Emotion: One Founder&apos;s Case for a New Industry</video:title>
      <video:description>What was it like to work at SpaceX during the early days? This video shares a rare, behind-the-scenes story: My First Project for Elon Musk: Making a Music Video for SpaceX. Jeremy Lasman, one of SpaceX&apos;s first ~100 employees, reveals how after the critical launch that saved the company from bankruptcy, his first assignment was making a &apos;rad music video&apos; to make rockets cool again.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=6ckV9-QsnQY</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/6ckV9-QsnQY</video:player_loc>
      <video:duration>2520</video:duration>
      <video:publication_date>2023-05-25</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/bitcoin-mining-is-almost-carbon-negative-and-nobody-is-covering-it</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/8VinT7QQL5E/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Bitcoin Mining Is Almost Carbon Negative and Nobody Is Covering It</video:title>
      <video:description>It&apos;s the biggest criticism leveled against Bitcoin, but what if it&apos;s completely wrong? This video makes the bold case for How Bitcoin Mining Can Solve Climate Change. William Szamosszegi, CEO of the renewable energy mining company Sazmining, presents a powerful, counter-intuitive argument that flips the script on Bitcoin&apos;s environmental impact.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=8VinT7QQL5E</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/8VinT7QQL5E</video:player_loc>
      <video:duration>2580</video:duration>
      <video:publication_date>2023-05-15</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/he-called-it-a-work-husband-then-came-the-surprise-money</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/Y8z5JmFopQA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Called It a Work Husband. Then Came the Surprise Money.</video:title>
      <video:description>What happens when your co-founder blindsides you with an ultimatum at the eleventh hour, right when a deal is finally within reach? In this episode, Sean sits down with Aldo de Jong, serial entrepreneur and founder in residence at Antler Canada, to unpack one of the most painful and pivotal moments of his career. Aldo shares how scaling too fast across multiple ventures pushed him to seek coaching</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=Y8z5JmFopQA</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/Y8z5JmFopQA</video:player_loc>
      <video:duration>2940</video:duration>
      <video:publication_date>2023-05-09</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/fusion-quantum-and-a-motor-that-fits-inside-a-wheel</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/SadadBGXYxE/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Fusion, Quantum, and a Motor That Fits Inside a Wheel</video:title>
      <video:description>What is the next frontier of technology, and where is smart money being invested? This video is A VC&apos;s Guide to the Next Frontier of Technology. Dr. Daniel Reese, an investment manager at the deep tech venture capital firm UVC Partners, pulls back the curtain on the technologies that will shape our future and how investors evaluate these cutting-edge opportunities.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=SadadBGXYxE</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/SadadBGXYxE</video:player_loc>
      <video:duration>1560</video:duration>
      <video:publication_date>2023-05-02</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/he-spent-35-hours-telling-them-not-to-hire-him</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/ebewBXWLbtI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Spent 3.5 Hours Telling Them Not to Hire Him</video:title>
      <video:description>What does it actually take to walk into a room and spend three and a half hours telling people not to hire you? In this episode, Glenn Gardone, President of Red Chocolate North America, shares how that exact moment of radical honesty landed him the role that defined the next chapter of his career. Glenn breaks down why ego is one of the most powerful forces in business, capable of driving success </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=ebewBXWLbtI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/ebewBXWLbtI</video:player_loc>
      <video:duration>2340</video:duration>
      <video:publication_date>2023-04-23</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/the-skill-that-decides-if-ai-replaces-you-or-works-for-you</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/I_AO8fduCQQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Skill That Decides If AI Replaces You or Works For You</video:title>
      <video:description>What if the most important skill in the age of AI has nothing to do with coding or prompting, but with how well you understand and communicate knowledge? In this episode, Henri Huselstein, co-founder and CEO of Okta, a European startup helping companies upskill and reskill their teams through better knowledge sharing, joins Sean to break down what AI like ChatGPT actually means for the future of w</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=I_AO8fduCQQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/I_AO8fduCQQ</video:player_loc>
      <video:duration>2820</video:duration>
      <video:publication_date>2023-04-19</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/jeff-restarted-a-company-at-minus-5m-here-is-what-he-learned</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/sLUjRz0cPI4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Jeff Restarted a Company at Minus $5M. Here Is What He Learned</video:title>
      <video:description>Is your business stuck at a revenue plateau you can&apos;t seem to break? You&apos;re likely hitting one of three predictable &apos;revenue ceilings.&apos; In this masterclass, Jeff Mains, a serial entrepreneur who has scaled and sold four 8-figure companies, breaks down The 3 &apos;Revenue Ceilings&apos; That Stop Most Businesses From Hitting $10M, and exactly how to break through each one.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=sLUjRz0cPI4</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/sLUjRz0cPI4</video:player_loc>
      <video:duration>3480</video:duration>
      <video:publication_date>2023-04-11</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-joined-vc-with-no-plan-to-stay-here-is-what-he-was-really-after</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/2rkerr9Fy3A/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Joined VC With No Plan to Stay - Here Is What He Was Really After</video:title>
      <video:description>What if the best way to understand startups is to first sit on the other side of the table? In this episode, Sean sits down with Ishan Rakshit, co-founder of ShopFlo and former investor at Elevation Capital, to unpack what he was really searching for when he stepped into venture capital. You will hear why Ishan never intended to stay in VC, how his time evaluating early-stage startups sharpened hi</video:description>
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      <video:player_loc>https://www.youtube.com/embed/2rkerr9Fy3A</video:player_loc>
      <video:duration>2160</video:duration>
      <video:publication_date>2023-04-05</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/10000-investor-meetings-later-he-saw-one-same-day-commitment</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/ZvPyd6ikfZg/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>10,000 Investor Meetings Later, He Saw One Same-Day Commitment</video:title>
      <video:description>It&apos;s the central paradox every founder needs to understand. This video reveals The Secret to Fundraising: Only Ask for Money When You Don&apos;t Need It. Nick Spiller, a Venture Principal at Capital Factory, pulls back the curtain on the world of venture capital, explaining why investors are most attracted to startups that don&apos;t actually need their money.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=ZvPyd6ikfZg</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/ZvPyd6ikfZg</video:player_loc>
      <video:duration>2580</video:duration>
      <video:publication_date>2023-03-28</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/she-tells-clients-to-build-teams-she-had-none-of-her-own</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/IUs9PVFgc3A/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>She Tells Clients to Build Teams. She Had None of Her Own.</video:title>
      <video:description>Ever hired someone you were excited about, only to be disappointed by their performance? The problem might not have been them, it might have been you. This video breaks down a toxic cycle called The Self-Fulfilling Prophecy of a Bad Hire. Business strategist Daniella Genas explains how a founder&apos;s lack of trust, systems, and clarity creates a self-reinforcing cycle of poor performance and frustration.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=IUs9PVFgc3A</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/IUs9PVFgc3A</video:player_loc>
      <video:duration>2460</video:duration>
      <video:publication_date>2023-03-21</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-stores-10-petabytes-and-still-halved-his-cloud-bill</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/oCD5-02uB6M/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Stores 10 Petabytes and Still Halved His Cloud Bill</video:title>
      <video:description>Could your cloud costs be silently destroying your startup&apos;s profitability? This is a case study on that exact problem. Our AWS Bill Hit $95000/Month. Here&apos;s How We Halved It. Nick Jordan, CEO of the data-intensive startup Narrative.io, shares the unfiltered story of how his company&apos;s cloud costs spiraled out of control, and the specific strategies they used to cut them in half while still doubling revenue.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=oCD5-02uB6M</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/oCD5-02uB6M</video:player_loc>
      <video:duration>2280</video:duration>
      <video:publication_date>2023-03-14</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/sleep-deprivation-is-a-war-tactic-mothers-do-it-for-months</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/Lo9X3YV57dM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Sleep Deprivation Is a War Tactic. Mothers Do It for Months.</video:title>
      <video:description>This is the conversation about new motherhood that you won&apos;t hear in a parenting book. It&apos;s A Mompreneur&apos;s Confession: Postpartum is a Form of War. In this deeply personal interview, author and Kahlmi CEO Elina Furman gets brutally honest about her experience with postpartum depression, where the sense of loss and identity crisis can be as challenging as building a business.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=Lo9X3YV57dM</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/Lo9X3YV57dM</video:player_loc>
      <video:duration>2580</video:duration>
      <video:publication_date>2023-03-08</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/the-job-title-hack-you-need-to-know-before</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/0jUgiyjzvlg/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The Job Title &apos;Hack&apos; You Need to Know Before Entering Asia</video:title>
      <video:description>Are you a Western founder expanding into Asia? Your job title might be more important than your product. This video reveals The Job Title &apos;Hack&apos; You Need to Know Before Entering Asia. Ex-Googler and Tablevibe co-founder Mathieu Sneep shares his on-the-ground experience navigating the region&apos;s largest markets and explains why the way you present yourself can make or break your business in Asia.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=0jUgiyjzvlg</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/0jUgiyjzvlg</video:player_loc>
      <video:duration>2040</video:duration>
      <video:publication_date>2023-02-28</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/they-thought-the-equipment-vendor-could-handle-the-cash-too</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/KWSFGrOaImo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>They Thought the Equipment Vendor Could Handle the Cash Too</video:title>
      <video:description>What happens when the people managing your equipment also start managing your cash flow, and nobody questions it until something goes wrong? In this episode, Anders Lillevik, founder and CEO of Focal Point, breaks down the world of procurement and why so many companies are getting it dangerously wrong. You will learn why most of the critical work in procurement happens before a contract is ever si</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=KWSFGrOaImo</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/KWSFGrOaImo</video:player_loc>
      <video:duration>2460</video:duration>
      <video:publication_date>2023-02-22</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/a-swedish-founder-saw-what-mexican-banks-missed-in-their-own-data</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/Rsok7YLE1EU/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>A Swedish Founder Saw What Mexican Banks Missed in Their Own Data</video:title>
      <video:description>Could your government&apos;s messy, outdated data be the foundation for your next startup? This video is a case study on How We Built a Fintech on Top of Government Tax Data. Sebastian Carlsson, a Swedish expat in Mexico City, shares the story of how his company, Syntage, created a modern data layer on top of Mexico&apos;s tax authority to build innovative financial services.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=Rsok7YLE1EU</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/Rsok7YLE1EU</video:player_loc>
      <video:duration>2940</video:duration>
      <video:publication_date>2023-02-14</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/diagnosed-at-16-he-built-a-company-to-kill-the-cv</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/Z_zQoVtQ0qc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Diagnosed at 16, He Built a Company to Kill the CV</video:title>
      <video:description>What if the thing holding your hiring process back isn&apos;t your team, it&apos;s the CV? Euan Cameron, founder and CEO of Willow, joins Sean to share how a diagnosis of dyslexia at 16 shaped his perspective on how people are judged, and ultimately inspired him to build a company that replaces the traditional CV with video responses, giving every applicant a real chance to show who they are. You&apos;ll hear ho</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=Z_zQoVtQ0qc</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/Z_zQoVtQ0qc</video:player_loc>
      <video:duration>2700</video:duration>
      <video:publication_date>2023-02-08</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/every-new-level-has-a-new-devil-he-proved-it-from-5m-to-75m</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/JtyS1-E0pzo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Every New Level Has a New Devil - He Proved It From $5M to $75M</video:title>
      <video:description>What if the biggest threat to your business isn&apos;t the market, the competition, or the economy, but the version of you that got you to your current level? Ryan Niddel, CEO of MIT45 and president of Southsea Ventures, joins Sean to unpack how he scaled from losing everything after an early exit to helping companies collectively add nearly a billion dollars in valuation. Ryan shares how his engineeri</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=JtyS1-E0pzo</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/JtyS1-E0pzo</video:player_loc>
      <video:duration>3480</video:duration>
      <video:publication_date>2023-02-01</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/how-a-cookie-invented-in-94-became-the-monster-behind-your-data</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/7Yg4xyNOSiY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>How a Cookie Invented in 94 Became the Monster Behind Your Data</video:title>
      <video:description>It&apos;s the dark side of the internet most of us never see until it&apos;s too late. This is the story of how I Got Ads for Cancer Cures After My Wife Died. In this deeply personal interview, Dan Frechtling, CEO of the security firm Boltive, shares how his family&apos;s health crisis exposed him to the predatory underbelly of targeted advertising and how it drove his mission to protect data privacy.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=7Yg4xyNOSiY</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/7Yg4xyNOSiY</video:player_loc>
      <video:duration>2220</video:duration>
      <video:publication_date>2023-01-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/3-white-male-co-founders-noticed-a-pattern-and-changed-it</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/eD6kd8yrHHQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>3 White Male Co-Founders Noticed a Pattern and Changed It</video:title>
      <video:description>What if the problem with building diverse teams isn&apos;t just bias, but a lack of curiosity? Simon Schillebeeckx, co-founder and Chief Strategy Officer of Handprint, joins the show to explore how three white male co-founders recognised the blind spots in their own hiring and made a conscious shift to build a globally distributed, genuinely diverse team. You&apos;ll learn why curiosity may be a more honest driver of diversity than bias training alone.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=eD6kd8yrHHQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/eD6kd8yrHHQ</video:player_loc>
      <video:duration>4020</video:duration>
      <video:publication_date>2023-01-18</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-a-weekly-email-changed-what-founders-thought-mattered</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/ZLiaMWWusgs/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why a Weekly Email Changed What Founders Thought Mattered</video:title>
      <video:description>What do you do when you build a game-changing feature, but your paying customers don&apos;t use it? This video is a case study on that exact problem, telling the story of how Our Customers Paid For Our Product, But Ignored Its Best Feature. Vaibhav Tiwari, CEO of the mobile development platform Buildpan, shares how they solved their user adoption problem with a surprisingly simple solution.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=ZLiaMWWusgs</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/ZLiaMWWusgs</video:player_loc>
      <video:duration>2340</video:duration>
      <video:publication_date>2022-12-23</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/builders-are-the-ticket-before-interoperability-ever-gets-solved</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/cZ49gK03-RY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Builders Are the Ticket Before Interoperability Ever Gets Solved</video:title>
      <video:description>Remember the dial-up modem? According to Web3 veteran Steve McGarry, that&apos;s where we are right now. This video explains why We&apos;re in 1999 for Web3 (Here&apos;s What Happens Next). With roughly the same number of users as the internet had at the turn of the millennium, the stage is set for an massive increase in adoption over the next decade.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=cZ49gK03-RY</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/cZ49gK03-RY</video:player_loc>
      <video:duration>2880</video:duration>
      <video:publication_date>2022-12-22</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-done-is-better-than-perfect-has-nothing-to-do-with-productivity</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/7u3gr28I5js/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why Done Is Better Than Perfect Has Nothing to Do With Productivity</video:title>
      <video:description>Is your &apos;high standard&apos; actually holding your business back? This video unpacks The Perfectionism Trap: Why It&apos;s Really Just Shame in Disguise. Business coach Renee La Tour, who helps entrepreneurs build location-independent companies, reveals how perfectionism is often a symptom of a deeper fear and shares practical strategies to overcome it.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=7u3gr28I5js</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/7u3gr28I5js</video:player_loc>
      <video:duration>2760</video:duration>
      <video:publication_date>2022-12-17</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-closed-the-paper-the-same-month-he-buried-his-wife</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/w-G4mGEXQyE/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Closed the Paper the Same Month He Buried His Wife</video:title>
      <video:description>This isn&apos;t just a business story; it&apos;s a story of survival. I Lost My 7-Figure Fortune and My Wife to a Rare Disease. Matthew Spaur shares his deeply personal journey of building a seven-figure portfolio from his time at Microsoft, only to face a &apos;perfect storm&apos;: a difficult startup newspaper, the 2008 financial crisis, and his wife&apos;s battle with a rare disease called porphyria.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=w-G4mGEXQyE</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/w-G4mGEXQyE</video:player_loc>
      <video:duration>3060</video:duration>
      <video:publication_date>2022-12-13</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-15m-in-revenue-was-not-enough-to-save-the-company</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/NL03SWVxnZQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why $15M in Revenue Was Not Enough to Save the Company</video:title>
      <video:description>It&apos;s the kind of mistake that changes your life forever. In this solo episode, host Sean Weisbrot shares the deeply personal story behind his biggest career regret: I Shut Down My $15M Business. It Was a Huge Mistake. This is a vulnerable look back at the decision to close a successful consulting company and the painful lessons learned in the aftermath.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=NL03SWVxnZQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/NL03SWVxnZQ</video:player_loc>
      <video:duration>780</video:duration>
      <video:publication_date>2022-12-12</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/a-nonprofit-is-just-a-business-that-doesnt-turn-a-profit</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/k6KNV_dXi7E/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>A Nonprofit Is Just a Business That Doesn&apos;t Turn a Profit</video:title>
      <video:description>Think running a non-profit is easier than a for-profit? Think again. This video reveals why A Non-Profit is Just a Business That Doesn&apos;t Turn a Profit. Jon Kozesky, a consultant who has raised over $100 million for organizations worldwide, is on a mission to destroy the myth that non-profits are simpler to run than businesses.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=k6KNV_dXi7E</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/k6KNV_dXi7E</video:player_loc>
      <video:duration>2820</video:duration>
      <video:publication_date>2022-12-07</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-called-it-a-leap-of-faith-metric-and-it-closed-deals-faster</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/7T4u6vwevMQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Called It a Leap of Faith Metric and It Closed Deals Faster</video:title>
      <video:description>What if the metric that finally closes a deal isn&apos;t about ROI at all, but about belief? Tom Winter, co-founder and Chief Growth Officer at SEO Wind, joins Sean to break down how he thinks about sales, marketing, and global growth in a way that challenges almost everything traditional B2B playbooks recommend. Tom introduces the idea of a &quot;leap of faith metric,&quot; a single, trust-building data point t</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=7T4u6vwevMQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/7T4u6vwevMQ</video:player_loc>
      <video:duration>2760</video:duration>
      <video:publication_date>2022-11-29</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/her-fans-looked-male-on-instagram-but-her-shopee-data-said-otherwise</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/EXuvwsoFeIs/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Her Fans Looked Male On Instagram But Her Shopee Data Said Otherwise</video:title>
      <video:description>It sounds like a contradiction, but it&apos;s a 7-figure business model. This video explains How We Built a 7-Figure &apos;OnlyFans&apos; Agency (Without Adult Content). Chris W, Co-founder of Scarlet International, reveals how his MarTech firm helps safe-for-work influencers in Asia monetize their content and build sustainable businesses.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=EXuvwsoFeIs</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/EXuvwsoFeIs</video:player_loc>
      <video:duration>3480</video:duration>
      <video:publication_date>2022-11-23</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/someone-moved-the-net-every-time-he-scored</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/p_4R8aTT78o/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Someone Moved the Net Every Time He Scored</video:title>
      <video:description>What happens when you achieve your biggest goal and feel... nothing? That&apos;s the surprising reality many founders face. This video explores Why Hitting $1 Million in Sales Felt Like Nothing with Anthony Mongeluzo, who started his IT consulting firm in college and grew it into a $28M, 200-person global company.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=p_4R8aTT78o</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/p_4R8aTT78o</video:player_loc>
      <video:duration>3180</video:duration>
      <video:publication_date>2022-11-16</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/being-mario-was-the-only-way-we-survived-level-one</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/PQuvT4zt93o/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Being Mario Was the Only Way We Survived Level One</video:title>
      <video:description>It&apos;s the mistake that sinks countless startups. We Wasted $150,000 on This Startup Mistake. Before Bryan Clayton built Green Pal into a bootstrapped marketplace processing over $30 million a year, he and his co-founders made a critical error that almost ended the company before it began.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=PQuvT4zt93o</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/PQuvT4zt93o</video:player_loc>
      <video:duration>3240</video:duration>
      <video:publication_date>2022-11-08</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/12-candidates-refused-the-job-because-of-one-person-on-their-team</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/637_ivEPMPs/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>12 Candidates Refused the Job Because of One Person on Their Team</video:title>
      <video:description>It&apos;s every CEO&apos;s worst nightmare. My Employee Deleted 200,000 Emails. This Was My &apos;Oh My Gosh&apos; Moment. What do you do when a project goes catastrophically wrong? In this interview, IT recruiting expert Travis Lindemoen, Managing Director of Nexus IT Group, shares the true story of a multi-million dollar disaster and the lessons learned.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=637_ivEPMPs</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/637_ivEPMPs</video:player_loc>
      <video:duration>2460</video:duration>
      <video:publication_date>2022-11-01</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/she-offered-flexible-hours-and-still-couldnt-keep-top-talent</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/rh4PyMXdwME/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>She Offered Flexible Hours and Still Couldn&apos;t Keep Top Talent</video:title>
      <video:description>Struggling to compete with big companies for A-players? This video reveals Why You Can&apos;t Hire Top Talent (And How to Fix It). In a candid conversation, serial entrepreneur Sean Siu and Anna Wong, Co-Founder of Female Entrepreneurs Worldwide, break down the real challenges small businesses face in today&apos;s competitive hiring market and provide actionable solutions to attract and retain top performers.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=rh4PyMXdwME</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/rh4PyMXdwME</video:player_loc>
      <video:duration>1320</video:duration>
      <video:publication_date>2022-10-26</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-your-superstar-already-has-one-foot-out-the-door</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/dlp7hJFR7VA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why Your Superstar Already Has One Foot Out the Door</video:title>
      <video:description>Are you losing A-players and not sure why? The answer might be in the conversations you&apos;re not having. This video reveals The Secret to Keeping Your Best Employees From Quitting. From a founder who grew up in a community where people went to &apos;jail, not Yale,&apos; Davis Nguyen shares the powerful lessons he&apos;s learned about retention, including the exit interview strategy that&apos;s saved his company millions in turnover costs.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=dlp7hJFR7VA</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/dlp7hJFR7VA</video:player_loc>
      <video:duration>2400</video:duration>
      <video:publication_date>2022-10-18</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-wrote-the-book-on-executive-loneliness-after-losing-a-friend-to-suicide</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/jyZohX5DsVo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Wrote the Book on Executive Loneliness After Losing a Friend to Suicide</video:title>
      <video:description>It&apos;s the silent struggle many leaders face but never talk about. This interview is a deep dive into The Secret Epidemic of Executive Loneliness. After battling his own depression and losing a friend to suicide, Nick Jonsson made it his mission to create a safe space for leaders. Learn about his journey from alcoholism to Ironman competitions, and how his organization helps executives break through isolation.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=jyZohX5DsVo</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/jyZohX5DsVo</video:player_loc>
      <video:duration>2400</video:duration>
      <video:publication_date>2022-09-27</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-made-5-profit-per-customer-and-called-it-printing-money</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/JfHrsXv15Sk/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Made $5 Profit Per Customer and Called It Printing Money</video:title>
      <video:description>This is the complete playbook for scaling an e-commerce brand to massive success. In this interview, you&apos;ll learn How I Built an 8-Figure Business with 100% Affiliate Marketing. Supplement founder Cody Bramlett, who does up to $2M/month in revenue, breaks down his entire system. Learn how to create offers that affiliates love, build relationships with top performers, and scale your business without spending a dollar on ads.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=JfHrsXv15Sk</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/JfHrsXv15Sk</video:player_loc>
      <video:duration>2820</video:duration>
      <video:publication_date>2022-09-21</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-called-nfts-sub-optimal-then-used-one-to-solve-inheritance</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/HfwWr9IB3r4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Called NFTs Sub-Optimal - Then Used One to Solve Inheritance</video:title>
      <video:description>It&apos;s the most important question in crypto, but few have a good answer. This interview explores: What Happens to Your Bitcoin When You Aren&apos;t Alive Anymore? Kirobo COO Michael Pearl unveils his company&apos;s groundbreaking, non-custodial solution for crypto inheritance. Learn how their smart transaction platform ensures your digital assets reach your loved ones, even when you&apos;re no longer here to manage them.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=HfwWr9IB3r4</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/HfwWr9IB3r4</video:player_loc>
      <video:duration>2580</video:duration>
      <video:publication_date>2022-09-13</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/30-virtual-events-later-his-team-still-runs-without-him</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/RDB2aU6JrD8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>30 Virtual Events Later, His Team Still Runs Without Him</video:title>
      <video:description>What does it actually take to build a company that keeps running smoothly without you in the room? In this episode, Sean sits down with Michael Alexis, CEO of TeamBuilding.com, who has facilitated over 30 virtual events and built a business that operates independently of his day-to-day involvement. Michael shares how the pandemic forced his team to pivot from in-person experiences like guacamole-m</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=RDB2aU6JrD8</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/RDB2aU6JrD8</video:player_loc>
      <video:duration>3300</video:duration>
      <video:publication_date>2022-09-06</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/a-top-computer-scientist-got-drained-in-seconds-from-a-discord-link</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/I5qTApkMRQ0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>A Top Computer Scientist Got Drained in Seconds From a Discord Link</video:title>
      <video:description>There is a simple, terrifying threat that can drain your entire crypto wallet in seconds, and you&apos;ve probably never even considered it. This video reveals The Clipboard Hack That Can Steal All Your Crypto. NFT founder Jason Rosenstein shares the true story of how a malicious Discord link gave hackers access to his clipboard, allowing them to silently replace crypto addresses with their own during transactions.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=I5qTApkMRQ0</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/I5qTApkMRQ0</video:player_loc>
      <video:duration>2460</video:duration>
      <video:publication_date>2022-08-30</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/taught-to-survive-never-to-get-ahead-a-poverty-cycle-100-years-in-the-making</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/W3ObeNX8OLQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Taught to Survive, Never to Get Ahead: A Poverty Cycle 100 Years in the Making</video:title>
      <video:description>Are you stuck in a cycle of survival instead of growth? You might be trapped by a self-limiting worldview. This video is a guide on How to Escape the &apos;Poverty Mindset&apos; That&apos;s Holding You Back. CEO Glen Bhimani, who grew up poor and broke a 100-year cycle of family poverty, explains how the poverty mindset keeps you trapped in scarcity and the specific steps to rewire your thinking for abundance.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=W3ObeNX8OLQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/W3ObeNX8OLQ</video:player_loc>
      <video:duration>3060</video:duration>
      <video:publication_date>2022-08-02</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/infinite-money-made-her-client-worse-at-shipping-than-startups</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/SRe9nti5tZw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Infinite Money Made Her Client Worse at Shipping Than Startups</video:title>
      <video:description>Does your team constantly use &apos;quick and dirty&apos; fixes just to get things into production? This interview asks the tough question: Is Your Codebase a Hoarder&apos;s House? A Guide to Technical Debt. Scrum expert Angela Druckman uses a powerful analogy to explain what technical debt is, how it accumulates, and the real cost of ignoring it until your project collapses.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=SRe9nti5tZw</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/SRe9nti5tZw</video:player_loc>
      <video:duration>3240</video:duration>
      <video:publication_date>2022-07-26</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/turn-your-customers-into-investors-before-you-ever-talk-to-a-vc</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/xjFSuH8qI-A/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Turn Your Customers Into Investors Before You Ever Talk to a VC</video:title>
      <video:description>What if your best investors were already buying from you before you ever pitched a single VC? Cecil Robles, serial entrepreneur, co-founder of NFT IQ, and fundraising strategist with over twenty years of experience, joins the show to break down how companies can use equity crowdfunding to convert loyal customers into actual shareholders. Cecil explains the key difference between product crowdfundi</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=xjFSuH8qI-A</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/xjFSuH8qI-A</video:player_loc>
      <video:duration>2820</video:duration>
      <video:publication_date>2022-07-19</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/2-billion-people-use-a-super-app-that-isnt-one</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/dFukoyy_uII/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>2 Billion People Use a Super App That Isn&apos;t One</video:title>
      <video:description>While Western chat apps have grown complacent, a new vision is emerging. This interview is about the bold mission of Building the &apos;Super App&apos; That Could Dethrone WhatsApp. Inspired by China&apos;s all-in-one platform WeChat, founder Robby Wade explains his strategy for creating a Western super app that combines messaging, payments, and services in one seamless experience.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=dFukoyy_uII</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/dFukoyy_uII</video:player_loc>
      <video:duration>3960</video:duration>
      <video:publication_date>2022-07-12</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/she-had-lunch-with-a-billionaire-tomorrow-and-did-zero-prep</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/Q01yEy0aMTY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>She Had Lunch With a Billionaire Tomorrow and Did Zero Prep</video:title>
      <video:description>What would you do if you had lunch with a billionaire tomorrow and hadn&apos;t prepared a single thing? In this episode, Sean sits down with Anna Wong, co-founder and CEO of Female Entrepreneurs Worldwide, Hong Kong&apos;s largest business platform for female founders, to unpack the art of high-level networking. Anna shares why genuine relationships matter far more than transactional preparation, how she bu</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=Q01yEy0aMTY</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/Q01yEy0aMTY</video:player_loc>
      <video:duration>2940</video:duration>
      <video:publication_date>2022-07-06</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/webflow-calls-itself-no-code-but-here-is-what-they-leave-out</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/soLZ6YAoKFw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Webflow Calls Itself No-Code But Here Is What They Leave Out</video:title>
      <video:description>Have you ever held your breath while updating a WordPress site, praying it doesn&apos;t crash? This video is for anyone who is tired of WordPress plugins breaking your website. Webflow expert Uros Mikic explains why the constant fear of broken updates and security holes from WordPress plugins is a sign you need a more reliable solution, and how Webflow is changing the game for businesses.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=soLZ6YAoKFw</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/soLZ6YAoKFw</video:player_loc>
      <video:duration>4380</video:duration>
      <video:publication_date>2022-06-30</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/data-you-encrypted-today-can-destroy-your-life-within-10-years</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/e6lJexkaPT8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Data You Encrypted Today Can Destroy Your Life Within 10 Years</video:title>
      <video:description>What you encrypt today might feel safe, but according to cybersecurity expert Dr. Eduardo Rocha, the threats of tomorrow are already being prepared by adversaries right now. In this episode, Dr. Rocha breaks down how &quot;harvest now, decrypt later&quot; attacks work, where bad actors collect your encrypted data today and plan to crack it once quantum computing makes that possible within the next decade. Y</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=e6lJexkaPT8</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/e6lJexkaPT8</video:player_loc>
      <video:duration>2580</video:duration>
      <video:publication_date>2022-06-21</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-the-best-feedback-sounds-like-a-personal-attack</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/I4Gdjv2V1-w/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why the Best Feedback Sounds Like a Personal Attack</video:title>
      <video:description>Could your team&apos;s desire to be &apos;nice&apos; be its biggest weakness? This interview explains How a &apos;Nice&apos; Company Culture Leads to Bad Products. Design agency CEO Dennis Lenard breaks down how the fear of upsetting people creates groupthink, stifles critical feedback, and results in failure. Learn the strategies for building a culture of radical honesty that produces better work.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=I4Gdjv2V1-w</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/I4Gdjv2V1-w</video:player_loc>
      <video:duration>2700</video:duration>
      <video:publication_date>2022-06-09</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-said-what-to-sell-is-not-even-the-right-question</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/A8e00WzNRuU/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Said &apos;What to Sell&apos; Is Not Even the Right Question</video:title>
      <video:description>For the 300th episode, the podcast officially rebrands to focus on business networking. Sean brings on his very first mentor, Meir Simhi. Years ago in China, Meir helped Sean realize his true value in networking, which eventually led to generating $15 million in crypto fundraising sales. In this episode, Meir breaks down his new &quot;Product Theory&quot; and why asking &quot;what to sell&quot; is the wrong question. They deconstruct a new business idea and explore the true definition of a market.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=A8e00WzNRuU</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/A8e00WzNRuU</video:player_loc>
      <video:duration>3300</video:duration>
      <video:publication_date>2026-04-03</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/they-come-to-him-about-a-leaf-it-is-never-the-leaf</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/G_1h4PgRTfw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>They Come to Him About a Leaf. It Is Never the Leaf.</video:title>
      <video:description>Are you obsessed with self-improvement? Mental performance coach and former Wall Street hedge fund manager Evan Marks argues that constantly trying to &quot;fix&quot; yourself actually takes you further away from who you really are. In this episode, Evan explains why he completely rejects &quot;positive psychology&quot; in favor of &quot;opportunistic reality&quot;. He trains high-achievers to treat their negative emotions as data and be ready for chaos like a &quot;jaguar in the brush&quot;.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=G_1h4PgRTfw</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/G_1h4PgRTfw</video:player_loc>
      <video:duration>1620</video:duration>
      <video:publication_date>2026-03-31</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/no-conviction-is-code-for-something-founders-never-expect</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/PhCVgry3hOU/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>No Conviction Is Code for Something Founders Never Expect</video:title>
      <video:description>What does it actually mean when a venture capitalist says they &apos;don&apos;t have conviction&apos; in your startup? Vaughn Crowe, an investor at nvp Capital, explains why VCs struggle to give founders honest feedback and what that dreaded rejection phrase really translates to. In this interview, Vaughn reveals how he sniffs out scammers versus real entrepreneurs by evaluating their true desire to build a big business. We discuss why having a massive advisory board at the pre-seed stage can be a major red flag, and whether founders should take a salary from their funding or bootstrap completely. Plus, he explains why leading your first VC meeting with a pitch deck is a fatal flaw and what you should do instead.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=PhCVgry3hOU</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/PhCVgry3hOU</video:player_loc>
      <video:duration>2160</video:duration>
      <video:publication_date>2026-03-27</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/your-guests-are-getting-famous-from-your-show-and-you-are-not</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/1STi_MCXgyc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Your Guests Are Getting Famous From Your Show And You Are Not</video:title>
      <video:description>Are you getting thousands of views on your YouTube Shorts but struggling to turn them into loyal subscribers or paying clients? Ben Pines, who helped scale Elementor from $0 to $100M ARR, explains exactly why your social media strategy is falling flat and how to fix it. In this live &apos;workshop&apos; style episode, Ben and Sean deconstruct Sean&apos;s own content strategy, why AI has killed generic SEO content, why short-form video often leads to &apos;empty views,&apos; and the secret to transitioning from a generic content creator to a highly paid trusted advisor.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=1STi_MCXgyc</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/1STi_MCXgyc</video:player_loc>
      <video:duration>2940</video:duration>
      <video:publication_date>2026-03-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/humanoid-robots-build-the-first-mars-base-before-any-human-arrives</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/gFg5JEojbFw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Humanoid Robots Build the First Mars Base Before Any Human Arrives</video:title>
      <video:description>What will human civilization look like in 150 years? Abdo John Hajj, partner at Type One Ventures, believes we are at the beginning of a deep tech supercycle that will transition humanity into a &apos;Type 1 Civilization&apos;, one that harnesses the full energy of its host star and becomes truly interplanetary.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=gFg5JEojbFw</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/gFg5JEojbFw</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2026-03-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-the-co-founder-who-stayed-ceo-was-the-right-call</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/1UgY3OTYLow/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why the Co-Founder Who Stayed CEO Was the Right Call</video:title>
      <video:description>What separates the founders who build lasting companies from those who flame out early? In this episode of We Live to Build, Sean sits down with investor and entrepreneur Ron Levin to explore the critical decisions that define startup success, including why staying in the CEO seat as a co-founder can be the right call for the long run. Ron shares his honest reflection on the difference between the</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=1UgY3OTYLow</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/1UgY3OTYLow</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2026-03-17</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/peter-thiel-had-billions-in-his-roth-ira-here-is-how-it-works</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/4rEd-wDPoD8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Peter Thiel Had Billions in His Roth IRA. Here Is How It Works</video:title>
      <video:description>What if you could legally shelter millions in tax-free gains the way Peter Thiel did with his Roth IRA? In this episode, Sean sits down with Christine Healey, a pre-IPO secondary market broker who breaks down exactly how high-net-worth investors use structures like self-directed Roth IRAs to invest in private companies before they go public. You will learn why pre-IPO deals are far more nuanced th</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=4rEd-wDPoD8</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/4rEd-wDPoD8</video:player_loc>
      <video:duration>1620</video:duration>
      <video:publication_date>2026-03-17</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/fred-wilson-quoted-50k-paid-under-5k-now-lawyers-are-panicking</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/iyuqaxALME4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Fred Wilson Quoted $50K, Paid Under $5K - Now Lawyers Are Panicking</video:title>
      <video:description>Is AI about to replace lawyers, or is it a &apos;disaster&apos; waiting to happen? Omeed Tabiei, a startup lawyer, breaks down the viral story of Fred Wilson replacing a $50k legal bill with AI and why it has the legal industry panicking. However, he also shares cautionary tales of founders who used AI templates (like Rocket Lawyer) and ended up with messy, expensive legal battles.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=iyuqaxALME4</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/iyuqaxALME4</video:player_loc>
      <video:duration>1680</video:duration>
      <video:publication_date>2026-03-10</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-named-his-bot-felix-now-it-builds-startups-while-he-works-out</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/Tpgqy5lNqnI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Named His Bot Felix - Now It Builds Startups While He Works Out</video:title>
      <video:description>Is the new open-source AI agent &apos;OpenClaw&apos; a revolutionary tool for startups, or a dangerous liability that could destroy your computer and spend thousands of your dollars? Sze Wong returns to the podcast to debate Sean on the massive risks and rewards of giving autonomous AI agents full control over your machine.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=Tpgqy5lNqnI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/Tpgqy5lNqnI</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2026-03-03</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/most-founders-file-nothing-until-after-the-first-check-arrives</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/eSD6Z8NPRkw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Most Founders File Nothing Until After the First Check Arrives</video:title>
      <video:description>Are you unknowingly breaking the law by paying a commission to someone helping you raise capital? Wendy Culbertson, a securities lawyer, warns that many startup founders are violating SEC rules by paying &apos;finders&apos; who are not registered broker-dealers. In this interview, she explains the severe consequences of these illegal payouts, including civil and criminal liability.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=eSD6Z8NPRkw</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/eSD6Z8NPRkw</video:player_loc>
      <video:duration>1500</video:duration>
      <video:publication_date>2026-02-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/every-day-learn-something-every-day-build-something-77-patents-later</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/RmzGnloZOm4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Every Day Learn Something, Every Day Build Something: 77 Patents Later</video:title>
      <video:description>Why do most climate startups fail to scale? Tom Chi, a founding member of Google X and inventor with 77 patents, argues that relying on &apos;Green Premiums&apos; or even price parity is a death sentence. In this interview, he reveals the &apos;CapEx Inertia&apos; trap that prevents factories from adopting new tech and why your solution needs to be 3x cheaper than the incumbent to survive.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=RmzGnloZOm4</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/RmzGnloZOm4</video:player_loc>
      <video:duration>1920</video:duration>
      <video:publication_date>2026-02-17</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-raising-15m-made-him-want-to-do-less-not-more</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/wbDO4OXQ7J8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why Raising $15M Made Him Want to Do Less, Not More</video:title>
      <video:description>What if raising more money actually meant doing less? Philipp Wehn, founder building AI solutions for heavy industries, joined the show to share how closing $15 million in funding completely rewired the way he thinks about growth. Instead of chasing two times growth by doing more of the same exhausting work, Philipp explains why ten times growth is actually the more achievable goal, because it for</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=wbDO4OXQ7J8</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/wbDO4OXQ7J8</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2026-02-10</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/profitability-is-not-a-math-problem-it-is-a-human-problem</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/SDlQ5Udkgpw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Profitability Is Not a Math Problem, It Is a Human Problem</video:title>
      <video:description>What if the reason your business isn&apos;t profitable has nothing to do with your numbers? In this episode, fractional CFO Matt Putra breaks down why profitability is ultimately a human problem, rooted in how well your marketing, operations, finance, and leadership teams work together. Matt shares how deeply embedding financial expertise across every function of a business, rather than treating the nu</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=SDlQ5Udkgpw</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/SDlQ5Udkgpw</video:player_loc>
      <video:duration>1680</video:duration>
      <video:publication_date>2026-02-03</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/85-said-yes-to-one-feature-5-said-yes-to-everything-else</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/ktud0vrD_Vc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>85% Said Yes to One Feature. 5% Said Yes to Everything Else.</video:title>
      <video:description>What if 85% of your users only care about one feature, while everything else you built is nearly invisible to them? In this episode, Sean sits down with Dima Syrotkin, an expert in organizational coordination and AI-driven management transformation, to explore why the way companies are structured today is quietly killing their ability to innovate. Dima breaks down why firing middle managers sounds</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=ktud0vrD_Vc</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/ktud0vrD_Vc</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2026-01-27</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-let-go-of-50-people-after-one-tool-changed-everything</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/gPM_WhIENeo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Let Go of 50 People After One Tool Changed Everything</video:title>
      <video:description>Is AI coming for your job, or just the boring parts you hate? Tim Cakir, an AI consultant who scaled his agency to nearly $1M ARR in the first year, reveals why he believes &apos;boring work&apos; is the enemy of productivity and how AI agents can eliminate it. In this interview, Tim shares the controversial &apos;10-year clock&apos; until work becomes optional and how to document your processes for AI.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=gPM_WhIENeo</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/gPM_WhIENeo</video:player_loc>
      <video:duration>2160</video:duration>
      <video:publication_date>2026-01-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/stop-trusting-meta-google-the-truth-about-ad-tracking</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/o__oukVidQI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Stop Trusting Meta &amp; Google: The Truth About Ad Tracking</video:title>
      <video:description>Why do ad platforms like Meta and Google claim credit for sales they didn&apos;t actually generate? Scott Desgrossilliers explains why relying on ad platform data is like letting the &apos;fox watch the henhouse&apos; and how it leads businesses to burn cash on ineffective campaigns. In this interview, Scott breaks down how conversion tracking actually works and why you need a middle-of-funnel strategy.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=o__oukVidQI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/o__oukVidQI</video:player_loc>
      <video:duration>2280</video:duration>
      <video:publication_date>2026-01-13</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/65-of-their-sites-now-start-this-way-most-founders-miss-it</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/8j03tc_NGXc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>65% of Their Sites Now Start This Way (Most Founders Miss It)</video:title>
      <video:description>What if the way you build your website today is already costing you visibility tomorrow? In this episode, Sean sits down with Itai Sadan, co-founder and CEO of Duda, a website building platform designed specifically for agencies, freelancers, and SaaS platforms working at scale. Itai breaks down why AI discoverability is becoming the new SEO frontier, and why optimizing your content for platforms </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=8j03tc_NGXc</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/8j03tc_NGXc</video:player_loc>
      <video:duration>1980</video:duration>
      <video:publication_date>2026-01-06</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-half-of-them-have-no-mortgage-and-still-win</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/8KcC5RV-ot0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why Half of Them Have No Mortgage and Still Win</video:title>
      <video:description>What if half the wealthiest people you know have no mortgage and you never even questioned why? In this episode of We Live to Build, Sean sits down with wealth strategist Tad Fallows to unpack the financial habits and frameworks that help high-net-worth individuals not just make money, but keep it and grow it across generations. Tad breaks down why entrepreneurs and high-earning professionals are </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=8KcC5RV-ot0</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/8KcC5RV-ot0</video:player_loc>
      <video:duration>1860</video:duration>
      <video:publication_date>2025-12-30</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/15-20-growth-for-3-years-without-adding-a-single-hire</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/gicFaYuHHfI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>15-20% Growth for 3 Years Without Adding a Single Hire</video:title>
      <video:description>Why should most startups avoid hiring a PR agency until after their Series A? Jackson Wightman, founder of a tech PR firm, argues that early-stage companies often waste money on agencies before they are ready. In this interview, he breaks down the right time to invest in public relations and why the industry is being flooded with &apos;AI slop&apos; that&apos;s making journalists angry.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=gicFaYuHHfI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/gicFaYuHHfI</video:player_loc>
      <video:duration>1860</video:duration>
      <video:publication_date>2025-12-23</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/over-capacity-built-the-internet-vijay-says-ai-is-next</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/dWpCH7mR3KY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Over Capacity Built the Internet. Vijay Says AI Is Next</video:title>
      <video:description>Is the $400 billion currently being poured into AI infrastructure a visionary bet or a massive bubble waiting to burst? Vijay Rajendran explains why we are seeing the biggest investment in fixed capital since the railroads, and what could cause it all to come crashing down. In this interview, Vijay breaks down the &apos;pedigree trap&apos; that&apos;s distorting startup valuations, why Europe can&apos;t scale like Silicon Valley, and the geopolitical shock that could crash the entire AI market.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=dWpCH7mR3KY</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/dWpCH7mR3KY</video:player_loc>
      <video:duration>1860</video:duration>
      <video:publication_date>2025-12-16</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/were-forced-to-automate-or-get-left-in-the-dust</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/1YjIIStChtE/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>We&apos;re Forced to Automate or Get Left in the Dust</video:title>
      <video:description>In the &apos;Amazon Age,&apos; customers expect custom products yesterday. Eric Turney explains why businesses are now &apos;forced to automate&apos; or get left behind. In this interview, he reveals how Chinese manufacturers are using robotics to reduce factory lines from 50 workers to just 5 and why speed is now everything in e-commerce.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=1YjIIStChtE</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/1YjIIStChtE</video:player_loc>
      <video:duration>2160</video:duration>
      <video:publication_date>2025-12-09</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-high-earners-refused-free-money-then-sent-more-referrals</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/Al_jc7kMuNA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why High Earners Refused Free Money (Then Sent More Referrals)</video:title>
      <video:description>Why did people turn down a $5,000 cash reward for referring a candidate? Dakota Younger discovered a strange psychological phenomenon while building his referral platform: offering money sometimes decreases motivation. In this interview, he breaks down the complex psychology of incentives, explaining why altruism often outperforms cash and how to structure a referral program that actually works. Dakota also explains why posting jobs is the least effective way to hire, the power of accessing passive talent through social capital, and the &apos;Ice Cream Study&apos; theory on why giving people too many choices leads to decision paralysis. Finally, he shares his most humbling lesson as a founder: admitting that he knows &apos;absolutely nothing.&apos;</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=Al_jc7kMuNA</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/Al_jc7kMuNA</video:player_loc>
      <video:duration>2100</video:duration>
      <video:publication_date>2025-12-02</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-built-a-mutual-fund-out-of-200-recruiting-clients-and-hit-50m</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/mT9jMK8QNcE/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Built a Mutual Fund Out of 200 Recruiting Clients and Hit $50M</video:title>
      <video:description>What does it actually take to turn a list of recruiting clients into a $50 million business and walk away on your own terms? In this episode, Sean sits down with David Windley, who built a recruiting firm from under a million dollars in revenue to $50 million before selling it to Caldwell, and the journey was anything but smooth. You&apos;ll hear how David survived a 75% revenue drop in a single month </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=mT9jMK8QNcE</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/mT9jMK8QNcE</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2025-11-25</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-manages-100m-in-ad-spend-with-a-trick-nobody-tried-yet</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/hQuRYwihMbw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Manages $100M in Ad Spend With a Trick Nobody Tried Yet</video:title>
      <video:description>Don&apos;t miss out on this game-changing Cursor technique designed specifically for AI entrepreneurs. While most use Cursor AI just for coding, there&apos;s a revolutionary way to manage your entire business, documents, emails, projects, and sales, directly within its interface, treating everything like code in a GitHub repository. In this demo, Seva Ustinov unveils this powerful workflow. Forget scattered AI tools; see how centralizing your company&apos;s context (strategy docs, meeting transcripts, competitor analysis) allows AI agents like Claude inside Cursor to automate huge portions of your non-coding work.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=hQuRYwihMbw</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/hQuRYwihMbw</video:player_loc>
      <video:duration>2880</video:duration>
      <video:publication_date>2025-11-18</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/sold-for-nearly-1b-and-spent-3-years-lost-in-a-painting-studio</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/YRCVaE_c99o/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Sold for Nearly $1B and Spent 3 Years Lost in a Painting Studio</video:title>
      <video:description>Which is harder: being a founder or being an investor? Mike Lazerow has done both, building and selling companies for nearly $1 billion and now running a $400M VC fund and a PE firm. His answer might surprise you. In this interview, Mike unpacks the &apos;existential dread&apos; of entrepreneurship versus the challenges of deploying capital. He shares why he&apos;s most excited about AI transforming &apos;boring&apos; businesses, the reality of feeling lost and purposeless after a massive exit, and the single most important lesson he&apos;s learned: your network is your net worth.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=YRCVaE_c99o</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/YRCVaE_c99o</video:player_loc>
      <video:duration>2460</video:duration>
      <video:publication_date>2025-11-11</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-sold-his-agency-then-moved-to-a-mountain-town-to-figure-out-who-he-was</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/Xx4MeXP-ebA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Sold His Agency Then Moved to a Mountain Town to Figure Out Who He Was</video:title>
      <video:description>What does it actually take to build something worth selling, and what happens to your identity when you do? In this episode, Jeff Archibald, who successfully sold his agency and now advises other agency owners on how to grow and exit, shares the hard lessons he learned the long way. You&apos;ll hear why starting without revenue goals and a reverse-engineered sales plan is one of the most common and cos</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=Xx4MeXP-ebA</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/Xx4MeXP-ebA</video:player_loc>
      <video:duration>1860</video:duration>
      <video:publication_date>2025-11-04</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/your-linkedin-profile-is-not-a-profile-it-is-a-landing-page</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/KxehLfWi7Mw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Your LinkedIn Profile Is Not a Profile. It Is a Landing Page.</video:title>
      <video:description>Everyone is talking about an &apos;AI-First&apos; content strategy, but it&apos;s the wrong mentality, and it&apos;s killing your founder authority. In a world drowning in noise, you don&apos;t need to be everywhere; you need to be &apos;undeniable where it counts.&apos; This interview with Ethan Monkhouse, founder of Naviro, bre...</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=KxehLfWi7Mw</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/KxehLfWi7Mw</video:player_loc>
      <video:duration>1560</video:duration>
      <video:publication_date>2025-10-27</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/300-enterprises-30-countries-and-he-still-would-not-discuss-the-exit</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/hP7lntk7A1M/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>300 Enterprises, 30 Countries, and He Still Would Not Discuss the Exit</video:title>
      <video:description>What does it actually take to build a business that reaches 300 enterprises across 30 countries without ever taking outside funding? In this episode, Sean sits down with Sameer Narkar, founder of a bootstrapped SaaS platform that has grown to high seven-figure revenues over a decade, and who is now raising his first round of investment to accelerate growth in an AI-driven market. Sameer shares why</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=hP7lntk7A1M</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/hP7lntk7A1M</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2025-10-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/value-lives-in-the-mind-of-the-customer-not-in-your-product</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/OtQ0hKhnkK4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Value Lives in the Mind of the Customer, Not in Your Product</video:title>
      <video:description>Are you making the #1 mistake in AI pricing? Many founders are using their old SaaS pricing model, but for AI, that&apos;s a huge error. As pricing expert Dan Balcauski explains, it&apos;s like showing customers your &apos;underpants&apos;, and it&apos;s killing your sales. In this guide to AI pricing, Dan breaks down why traditional SaaS pricing models fail for AI products, the psychology behind value-based pricing, and the two critical axes of a smart AI pricing strategy.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=OtQ0hKhnkK4</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/OtQ0hKhnkK4</video:player_loc>
      <video:duration>1980</video:duration>
      <video:publication_date>2025-10-21</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/connect-with-people-liking-your-competitors-posts-every-day</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/8-fsnGQambA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Connect With People Liking Your Competitors&apos; Posts Every Day</video:title>
      <video:description>Are you missing out on a pool of warm prospects who are already interested in exactly what you sell? In this episode, Gabe Lullo, CEO of Alleyoop, an eight-figure sales development agency with over 100 employees, shares the strategies behind building a high-converting sales funnel from the top down. Gabe explains why prospecting a little every day beats a single marathon session, how to identify w</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=8-fsnGQambA</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/8-fsnGQambA</video:player_loc>
      <video:duration>1920</video:duration>
      <video:publication_date>2025-10-17</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/most-people-know-the-hard-call-they-need-to-make-and-dont</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/KLc2ei39aFs/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Most People Know the Hard Call They Need to Make - and Don&apos;t</video:title>
      <video:description>A shocking statistic reveals that 80% of leaders are dangerously behind on AI, and the window to catch up is closing fast. Most are trapped by day-to-day &apos;urgent&apos; tasks, ignoring the &apos;important&apos; work of AI adoption that will determine their company&apos;s future. In this episode, executive coach and founder of NewPo, Arielle Lechner, explains why so many leaders are failing to integrate AI and provides a clear roadmap to get started.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=KLc2ei39aFs</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/KLc2ei39aFs</video:player_loc>
      <video:duration>2040</video:duration>
      <video:publication_date>2025-10-14</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/20-years-of-meditation-taught-him-to-feel-nothing-heres-why-that-wins</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/I8MLxIRcufc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>20 Years of Meditation Taught Him to Feel Nothing - Here&apos;s Why That Wins</video:title>
      <video:description>What if your &apos;great&apos; work ethic is secretly sabotaging your business? It&apos;s a tough question, but one every founder needs to confront. The toxic hustle culture sold by Silicon Valley isn&apos;t just unhealthy, it&apos;s often unprofitable. In this episode, Personal Growth Advisor Brad Farris joins me to dismantle the &apos;grind&apos; mindset.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=I8MLxIRcufc</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/I8MLxIRcufc</video:player_loc>
      <video:duration>1920</video:duration>
      <video:publication_date>2025-10-10</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-two-of-neels-best-deals-came-from-knowing-an-industry-too-well</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/V9qPTgtF_AY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why Two of Neel&apos;s Best Deals Came From Knowing an Industry Too Well</video:title>
      <video:description>What if the best deals you&apos;ll ever find aren&apos;t discovered through networking events or cold outreach, but through knowing an industry so deeply that opportunities become obvious to you before anyone else sees them? In this episode, Neel Bhagava, founding partner of NB Group Investors, shares how his background in consulting and private equity gave him the pattern recognition to spot deals others w</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=V9qPTgtF_AY</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/V9qPTgtF_AY</video:player_loc>
      <video:duration>1200</video:duration>
      <video:publication_date>2025-10-07</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-knew-nothing-about-the-industry-and-still-hit-70m-a-year</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/T8lvo9MEsdY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Knew Nothing About the Industry and Still Hit $70M a Year</video:title>
      <video:description>Ever wonder how someone bought an $8M/year company with only $5,000? Gary Shelton did just that, and in this interview, he reveals his exact model. Gary is &apos;The Coaching King,&apos; having acquired, scaled, and sold 12 different businesses over the last 50 years, each hitting 8-figures per year.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=T8lvo9MEsdY</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/T8lvo9MEsdY</video:player_loc>
      <video:duration>2040</video:duration>
      <video:publication_date>2025-10-03</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/she-coaches-60-leaders-at-once-and-sees-the-same-trap-every-time</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/FcylmBzSACI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>She Coaches 60 Leaders at Once and Sees the Same Trap Every Time</video:title>
      <video:description>Are you accidentally destroying your team with a &apos;Hero Leader&apos; mindset? Many leaders believe their job is to be the primary problem-solver, but this approach can secretly sabotage team performance and create a massive bottleneck. This is the &apos;Hero Leader&apos; Delusion.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=FcylmBzSACI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/FcylmBzSACI</video:player_loc>
      <video:duration>2040</video:duration>
      <video:publication_date>2025-09-30</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/poor-people-add-rich-people-multiply-billionaires-do-neither</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/OcmXWikXPLc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Poor People Add, Rich People Multiply - Billionaires Do Neither</video:title>
      <video:description>Why do billionaires subtract? It&apos;s a powerful mindset that separates the ultra-successful from everyone else. In this dense masterclass on productivity, Todd Hagopian, who runs a $90 million business division, breaks down the wealth framework he learned from a billionaire.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=OcmXWikXPLc</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/OcmXWikXPLc</video:player_loc>
      <video:duration>2340</video:duration>
      <video:publication_date>2025-09-26</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-b2b-companies-moving-reps-off-repeat-orders-are-winning</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/HgNUnTWqcVU/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why B2B Companies Moving Reps Off Repeat Orders Are Winning</video:title>
      <video:description>What if your sales reps are actually getting in the way of your own customers buying from you? In this episode, Sean sits down with David Blue, founder of Saltbox, to explore how the B2B buying experience is being completely reshaped by a new generation of buyers. David explains that close to 60% of B2B buyers are now millennials who grew up online and expect the same seamless, frictionless experi</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=HgNUnTWqcVU</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/HgNUnTWqcVU</video:player_loc>
      <video:duration>1860</video:duration>
      <video:publication_date>2025-09-23</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/what-13m-in-domain-sales-taught-him-about-honest-dealmaking</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/m1BWIOWYs3Y/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>What $13M in Domain Sales Taught Him About Honest Dealmaking</video:title>
      <video:description>What if the name of your business was worth more than the business itself? In this episode of We Live to Build, Sean sits down with Jeffrey Gabriel, a domain broker who has facilitated over $13 million in domain sales, to unpack the hidden value in digital real estate and what it reveals about how deals really get done. Jeffrey explains why your website is still your most important asset in the ag</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=m1BWIOWYs3Y</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/m1BWIOWYs3Y</video:player_loc>
      <video:duration>1680</video:duration>
      <video:publication_date>2025-09-19</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/start-with-the-end-in-mind-before-you-take-a-single-dollar</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/NXkqXkPV9iI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Start With the End in Mind Before You Take a Single Dollar</video:title>
      <video:description>What if the biggest mistake founders make happens before they ever build a product or talk to an investor? In this episode of We Live to Build, Sean sits down with Scott Kelly, a startup advisor and capital strategist who has helped founders across industries structure their deals and find the right investment partners. Scott shares why the strength of the founding team is almost always the first </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=NXkqXkPV9iI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/NXkqXkPV9iI</video:player_loc>
      <video:duration>1860</video:duration>
      <video:publication_date>2025-09-16</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/my-sales-score-was-excellent-but-one-trait-exposed-everything</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/VQjscuFi4Sw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>My Sales Score Was Excellent But One Trait Exposed Everything</video:title>
      <video:description>What if your sales ability scored excellent across the board, but one hidden trait was quietly holding you back from closing more deals and leading more effectively? In this episode, Sean sits down with Mike Irving, an expert in sales ability assessment and human performance, to review Sean&apos;s own test results live on camera. You&apos;ll discover why everyone, whether you run a company, lead a team, or </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=VQjscuFi4Sw</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/VQjscuFi4Sw</video:player_loc>
      <video:duration>1980</video:duration>
      <video:publication_date>2025-09-09</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-who-masters-self-masters-chaos-ted-santos-on-why-jobs-went-to-india</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/zQ5zmShgVqs/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Who Masters Self Masters Chaos: Ted Santos on Why Jobs Went to India</video:title>
      <video:description>What if the biggest obstacle to your company&apos;s growth isn&apos;t the problems you can&apos;t solve, but the ones you aren&apos;t creating? This counterintuitive idea is the key to radical innovation. I sat down with Ted Santos, CEO of Turnaround Investment Partners, who explains why the best leaders don&apos;t just solve problems.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=zQ5zmShgVqs</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/zQ5zmShgVqs</video:player_loc>
      <video:duration>1920</video:duration>
      <video:publication_date>2025-09-02</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/earned-media-is-still-king-but-not-for-the-reason-you-think</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/1iJckakDKB8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Earned Media Is Still King, But Not for the Reason You Think</video:title>
      <video:description>Most AI-generated content is easy to spot, and journalists are hitting &apos;delete&apos; the second they see it. So, what are the tell-tale signs, and how do you avoid them? I sat down with Curtis Sparrer, founder of Bospar, to find out.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=1iJckakDKB8</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/1iJckakDKB8</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2025-08-26</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-fell-on-his-sword-in-front-of-20-employees-and-it-worked</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/QSZIqpAYq0A/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Fell on His Sword in Front of 20 Employees and It Worked</video:title>
      <video:description>We&apos;ve all heard the phrase &apos;The Customer Is Always Right,&apos; but what if following that advice is secretly burning out your team and killing your business? I sat down with Borja Cuan, CEO of Four15 Digital, who learned this lesson the hard way.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=QSZIqpAYq0A</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/QSZIqpAYq0A</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2025-08-19</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/30000-units-a-year-17-competitors-how-neil-finds-products-with-amazons-own-data</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/a6sfgem4bZA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>30,000 Units a Year, 17 Competitors: How Neil Finds Products With Amazon&apos;s Own Data</video:title>
      <video:description>What is the AI toolkit that top e-commerce founders are using to scale their brands? It&apos;s a mix of proprietary and public tools that automate everything from product research to marketing. I sat down with Neil Twa, CEO of Voltage Holdings, who has built multiple seven and eight-figure e-commerce brands.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=a6sfgem4bZA</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/a6sfgem4bZA</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2025-08-12</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/more-millionaires-exist-than-there-are-bitcoin-to-own</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/ottgauJnjSs/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>More Millionaires Exist Than There Are Bitcoin to Own</video:title>
      <video:description>There are more millionaires on this planet than there are Bitcoin in existence, and that single fact might be the most compelling argument for why you need crypto exposure right now. In this episode, Sean sits down with Frank Hepworth, founder of Yieldschool, a crypto consultancy serving high-net-worth investors, to break down how sophisticated money is thinking about digital assets in 2025. Frank</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=ottgauJnjSs</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/ottgauJnjSs</video:player_loc>
      <video:duration>1620</video:duration>
      <video:publication_date>2025-08-05</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/consider-you-might-be-wrong-his-tattoo-runs-his-company</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/AjO4R10hT0o/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Consider You Might Be Wrong: His Tattoo Runs His Company</video:title>
      <video:description>What is the real danger of AI? It&apos;s not that AI will become our overlords; it&apos;s that we will become so reliant on it that we lose control of ourselves. I sat down with William Welser IV, CEO of Lotic.ai, to discuss this critical issue.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=AjO4R10hT0o</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/AjO4R10hT0o</video:player_loc>
      <video:duration>1860</video:duration>
      <video:publication_date>2025-08-01</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/europe-is-half-as-likely-to-adopt-ai-here-is-what-that-costs-them</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/ryMtSytB0YY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Europe Is Half as Likely to Adopt AI. Here Is What That Costs Them</video:title>
      <video:description>Why is Europe falling behind on AI adoption, and what is that gap actually costing businesses across the continent? In this episode, Sean sits down with Alberto Rizzoli, co-founder and CEO of V7 Labs, to explore how companies can build real, defensible advantages with AI before the window closes. Alberto explains why hiring outside consultants to lead your AI strategy is often a recipe for disaste</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=ryMtSytB0YY</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/ryMtSytB0YY</video:player_loc>
      <video:duration>1620</video:duration>
      <video:publication_date>2025-07-29</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-named-his-agents-and-gave-one-a-team-of-five</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/NQOZfNTBQZ8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Named His Agents and Gave One a Team of Five</video:title>
      <video:description>What if your sales reps could each manage a team of five agents handling the repetitive work, while they focused only on the conversations that actually close deals? Jim Weldon, CEO of Prospect Desk, joins the show to break down how his company is building what he calls a digital twin org chart, where named agents like &quot;Vinny&quot; and &quot;Pam&quot; work alongside real humans in structured, accountable ways. Y</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=NQOZfNTBQZ8</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/NQOZfNTBQZ8</video:player_loc>
      <video:duration>1860</video:duration>
      <video:publication_date>2025-07-25</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/she-managed-6b-across-220-countries-then-knocked-on-old-bosses-doors</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/KG4RAfBOh0c/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>She Managed $6B Across 220 Countries - Then Knocked on Old Bosses&apos; Doors</video:title>
      <video:description>Landing Fortune 500 clients seems impossible for a new business, but it&apos;s not. The secret isn&apos;t hustle; it&apos;s strategy, planning, and leveraging your unique story. I sat down with Alexandra Gonzalez, who left an 18-year corporate career at Johnson &amp; Johnson to build her own successful agency.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=KG4RAfBOh0c</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/KG4RAfBOh0c</video:player_loc>
      <video:duration>1860</video:duration>
      <video:publication_date>2025-07-22</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-every-checkout-will-have-this-in-5-years</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/ctz65jQoJbY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why Every Checkout Will Have This in 5 Years</video:title>
      <video:description>There&apos;s a massive flaw in the Shopify checkout process that costs merchants millions in customer service hours and lost revenue. I sat down with Hamish McKay, CEO of Order Editing, a startup that&apos;s solving the one problem Shopify hasn&apos;t: letting customers edit their own orders after purchase.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=ctz65jQoJbY</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/ctz65jQoJbY</video:player_loc>
      <video:duration>3120</video:duration>
      <video:publication_date>2025-07-18</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/manufacture-where-you-sell-why-it-took-him-5-years-to-listen</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/GuofjZLXJEM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Manufacture Where You Sell: Why It Took Him 5 Years to Listen</video:title>
      <video:description>What if the reason you&apos;re still manufacturing overseas isn&apos;t about cost or logistics, but about confidence? Samuel Fish, owner of Shield Security Doors and Shield Metalworks, joins the show to share how a simple principle from his father, manufacture where you sell, took over five years and a lot of hard lessons before he finally acted on it. You&apos;ll hear why the messenger and the timing of advice </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=GuofjZLXJEM</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/GuofjZLXJEM</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2025-07-21</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/people-learn-what-they-think-when-they-hear-themselves-speak</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/O2z2xrgFHVg/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>People Learn What They Think When They Hear Themselves Speak</video:title>
      <video:description>What if the biggest barrier to change isn&apos;t resistance, but the fact that most people don&apos;t actually know what they think until they hear themselves say it out loud? In this episode, Sean sits down with Jeff Wetherhold, founder and principal of MI for Health, to explore the real dynamics behind why change is so hard and what it takes to make it stick. Jeff breaks down how motivational interviewing</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=O2z2xrgFHVg</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/O2z2xrgFHVg</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2025-07-11</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-called-deal-making-a-lie-then-fell-in-love-with-it</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/UxM31XZ5FJA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Called Deal Making a Lie - Then Fell in Love With It</video:title>
      <video:description>What if everything you believed about deal making was wrong, and admitting it was actually the key to getting better at it? In this episode, Sean Weisbrot sits down with Renan Devillieres, founder and CEO of OS Ventures, to explore the future of manufacturing, reshoring, and what it really takes to move an industry forward. You&apos;ll hear why the factories being built in the US won&apos;t look anything li</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=UxM31XZ5FJA</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/UxM31XZ5FJA</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2025-07-08</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/30-irr-from-plumbers-and-dry-cleaners-here-is-how</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/qe_E2X5uySs/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>30% IRR From Plumbers and Dry Cleaners? Here Is How</video:title>
      <video:description>In a world obsessed with AI, my guest Travis Jamison is getting rich on boring businesses. His investment thesis is simple: bet on the things that AI can&apos;t change. He explains why he&apos;s investing in plumbers, not AI startups, and how blue-collar companies like HVAC and dry cleaners can offer better, more predictable returns than tech.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=qe_E2X5uySs</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/qe_E2X5uySs</video:player_loc>
      <video:duration>2220</video:duration>
      <video:publication_date>2025-07-04</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/29000-zoning-codes-brians-ai-agent-will-know-all-of-them</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/EOxvypHeS14/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>29,000 Zoning Codes - Brian&apos;s AI Agent Will Know All of Them</video:title>
      <video:description>Using 3D visualization in architecture isn&apos;t a luxury; it&apos;s a necessity that can save you a fortune. Most developers don&apos;t realize a small upfront investment can prevent six-figure errors during construction. I sat down with Brian Corcodilos, CEO of DesignBlendz, to discuss how 3D visualization is transforming the construction industry.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=EOxvypHeS14</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/EOxvypHeS14</video:player_loc>
      <video:duration>1620</video:duration>
      <video:publication_date>2025-07-01</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/empty-calorie-revenue-is-silently-eating-your-profit</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/RLf7zW75fp8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Empty Calorie Revenue Is Silently Eating Your Profit</video:title>
      <video:description>Not all revenue is created equal, and Brandon Wolfe, co-founder and partner of Jordan Partners, joins Sean to break down exactly why chasing the wrong kind of growth can quietly hollow out your business from the inside. Brandon explains how private equity, at its best, is less about flooding a company with cash and more about pairing the right operator with an investment partner who shares their v</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=RLf7zW75fp8</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/RLf7zW75fp8</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2025-06-27</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/she-uses-bites-monthly-and-her-clients-never-fear-a-bad-quarter</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/9z7EriEG7vY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>She Uses BITES Monthly and Her Clients Never Fear a Bad Quarter</video:title>
      <video:description>What if your clients never had to fear a bad quarter because you gave them a clear, repeatable system to understand their finances every single month? Monica Duggal, founder of the Whole Health Plan and creator of the Financial BITES method, joins the show to break down how entrepreneurs can turn financial chaos into clarity using a five-part framework covering budgeting, investing, taxes, exit st</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=9z7EriEG7vY</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/9z7EriEG7vY</video:player_loc>
      <video:duration>1500</video:duration>
      <video:publication_date>2025-06-24</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/licensing-revenue-dropped-tenfold-in-15-years-now-what</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/qZ4yA6GhEUM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Licensing Revenue Dropped Tenfold in 15 Years. Now What?</video:title>
      <video:description>This video is a crash course in content licensing and digital rights for the modern creator. Chances are, You&apos;re Giving Away Your Content for Free (And You Don&apos;t Know It). I sat down with Stewart Cohen, CEO of SuperStock, to uncover the hidden traps in social media terms.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=qZ4yA6GhEUM</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/qZ4yA6GhEUM</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2025-06-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/stanford-found-more-brand-notes-made-the-content-perform-worse</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/QUUcePZBt0M/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Stanford Found More Brand Notes Made the Content Perform Worse</video:title>
      <video:description>What if the content you thought was helping your brand deals was actually hurting your performance? In this episode, Sean Weisbrot sits down with Ryan Davis, co-founder of People First, to explore how creators can build more profitable, authentic brand partnerships in today&apos;s rapidly shifting creator economy. Ryan breaks down why niche positioning is now more valuable than a massive following, how</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=QUUcePZBt0M</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/QUUcePZBt0M</video:player_loc>
      <video:duration>1980</video:duration>
      <video:publication_date>2025-06-17</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/ai-already-has-memory-better-than-most-humans-now-what</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/E9_jGHUEGDM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>AI Already Has Memory Better Than Most Humans - Now What?</video:title>
      <video:description>We like to think of AI as objective, but what if it&apos;s already picking up our most dangerous flaws? In this critical conversation, AI auditor Daniel Nikic explores how AI is already learning our worst traits: bias, deception, and lies.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=E9_jGHUEGDM</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/E9_jGHUEGDM</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2025-06-13</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-walked-into-a-wall-in-the-dark-and-rethought-everything</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/AYcVRAqlAIg/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Walked Into a Wall in the Dark and Rethought Everything</video:title>
      <video:description>What if the walls you keep running into aren&apos;t real barriers at all, but agreements you&apos;ve made with yourself to stay stuck? In this episode, Matt Stafford, managing partner at Build Scale Grow and conversion rate optimization expert, joins Sean to explore how the same principles that fix a leaking website can unlock a more liberated life. Matt shares how spending multiple days in complete darknes</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=AYcVRAqlAIg</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/AYcVRAqlAIg</video:player_loc>
      <video:duration>1620</video:duration>
      <video:publication_date>2025-06-10</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/self-confidence-is-a-terrible-substitution-for-self-awareness</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/2ZgNLn6knnQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Self-Confidence Is a Terrible Substitution for Self-Awareness</video:title>
      <video:description>Imagine building a successful tech company, only to have your own uncle sue you, claiming he owns everything you built. In this interview, Derrick Girard, consultant and author of &apos;Put to the Test&apos;, reveals the one sentence his lawyers forgot that almost cost him his company.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=2ZgNLn6knnQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/2ZgNLn6knnQ</video:player_loc>
      <video:duration>1380</video:duration>
      <video:publication_date>2025-06-06</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/one-turns-the-lights-on-the-other-walks-you-toward-them</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/Ox3LjT_TszY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>One Turns the Lights On. The Other Walks You Toward Them.</video:title>
      <video:description>What if the thing you&apos;ve been prescribed isn&apos;t actually healing you, just managing you? In this episode, Sean sits down with Adam Schell, founder of Brain Supreme, a seven-figure mushroom supplement brand built around the power of microdosing psilocybin for mental health and life optimization. Adam shares how a failed novel, a midlife restart, and a chance sauna conversation with a four-generation</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=Ox3LjT_TszY</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/Ox3LjT_TszY</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2025-06-03</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-founders-stopped-being-the-human-in-the-loop</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/4RhNFGmoX_0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why Founders Stopped Being the Human in the Loop</video:title>
      <video:description>What if the legal system was never broken, just built for people who could already afford it? Arpan Nanavati, founder and CEO of Cimphony, joins the show to explore how AI is dismantling one of the most exclusionary business models in professional services: the billable hour. In this conversation, you&apos;ll hear why small and medium-sized businesses have historically been locked out of high-quality l</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=4RhNFGmoX_0</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/4RhNFGmoX_0</video:player_loc>
      <video:duration>1680</video:duration>
      <video:publication_date>2025-05-30</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/count-on-other-people-being-lazier-than-you</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/gYKK4mVHdfM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Count On Other People Being Lazier Than You</video:title>
      <video:description>What if your biggest competitive advantage is simply being willing to do the work that others won&apos;t? In this episode, Sean sits down with Sze Wong, a serial entrepreneur, technical CEO, and co-founder of Zenith Venture Studios, to explore the mindset and journey behind building companies across cultures and continents. Sze shares what it was like leaving Hong Kong for the US, navigating culture sh</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=gYKK4mVHdfM</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/gYKK4mVHdfM</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2025-05-27</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-let-a-filipino-team-run-his-7-figure-agency-for-25-years</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/1SLsjQS2I44/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Let a Filipino Team Run His 7-Figure Agency for 2.5 Years</video:title>
      <video:description>What would it actually look like to hand over control of your seven-figure agency to an almost entirely Filipino remote team for over two years? In this episode, Matthew Yahes, CEO of Extend Your Reach, shares how he built and trusted a fully remote staffing agency by leaning into overseas talent, and what that experience taught him about leadership and delegation. Matthew also opens up about the </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=1SLsjQS2I44</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/1SLsjQS2I44</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2025-05-23</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/trust-is-the-most-valuable-intangible-currency-in-business</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/HNKUiNJ40cI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Trust Is the Most Valuable Intangible Currency in Business</video:title>
      <video:description>What if the most valuable thing you could build in business isn&apos;t a product, a system, or a brand, but trust? In this episode, Sean sits down with David Miller, founder and CEO of Alchemy of Scale, a coaching practice that helps entrepreneurs scale their businesses beyond ten million dollars a year in revenue. David shares hard-won lessons from building and selling multiple companies, including ho</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=HNKUiNJ40cI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/HNKUiNJ40cI</video:player_loc>
      <video:duration>2340</video:duration>
      <video:publication_date>2025-05-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/a-lawyers-honest-opinion-on-ai-replacing-him</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/N0a-NDIbYXQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>A Lawyer&apos;s Honest Opinion on AI Replacing Him</video:title>
      <video:description>What happens when a lawyer helps build an AI that could one day make his own job obsolete? In this interview with Ryaan Ibtisam, a practicing lawyer and Co-Founder of Symphony AI, we get his candid take on the future of legal work. Ryaan discusses his initial fear of the technology, whether AI will fire 80% of junior lawyers, and how their AI can close a funding round in just 30 minutes.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=N0a-NDIbYXQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/N0a-NDIbYXQ</video:player_loc>
      <video:duration>1680</video:duration>
      <video:publication_date>2025-05-16</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/your-agent-buys-from-my-agent-and-we-never-speak</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/Jb9O9WIK0Wg/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Your Agent Buys From My Agent and We Never Speak</video:title>
      <video:description>Tired of spending weeks sifting through candidates and conducting repetitive first-round interviews? In this episode, Vol Goloshuk, CEO of AI Champ, explains how his company has created an AI that conducts 100 interviews so you don&apos;t have to, providing a shortlist of the best candidates.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=Jb9O9WIK0Wg</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/Jb9O9WIK0Wg</video:player_loc>
      <video:duration>1680</video:duration>
      <video:publication_date>2025-05-13</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/chatgpt-found-his-hidden-negative-loops-it-shook-him-for-2-days</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/VZ_FTDqLypk/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>ChatGPT Found His Hidden Negative Loops. It Shook Him for 2 Days</video:title>
      <video:description>What if an AI tool could reveal the hidden mental patterns holding your business back, and leave you unsettled for days because of how accurate it was? In this episode, Sean sits down with Joshua Hale, owner of JH Media and Consulting, who helps businesses unlock the real potential of AI, not just as a productivity tool, but as a mirror for deeper self-awareness. Joshua shares how he uses ChatGPT </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=VZ_FTDqLypk</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/VZ_FTDqLypk</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2025-05-09</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/80-growth-during-covid-came-from-the-brands-everyone-else-ignored</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/57vuGYxLmkE/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>80% Growth During COVID Came From the Brands Everyone Else Ignored</video:title>
      <video:description>In this interview with Brook Shepard, CEO of Mason Interactive, we discuss how your obsession with high ROI might be secretly harming your company&apos;s long-term growth. Brook explains how an over-reliance on existing customers creates an &apos;efficiency death spiral&apos; that eventually kills businesses.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=57vuGYxLmkE</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/57vuGYxLmkE</video:player_loc>
      <video:duration>1500</video:duration>
      <video:publication_date>2025-05-06</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/picking-the-hardest-business-model-on-earth-has-a-backdoor-exit</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/bZ3cN-a_FFI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Picking the Hardest Business Model on Earth Has a Backdoor Exit</video:title>
      <video:description>In this interview, SellAbroad co-founder Salim Rennewi validates the immense difficulty of e-commerce and explains that the natural progression is to go global. He shares how e-commerce aggregators &apos;burned millions&apos; with a flawed acquisition strategy, why you&apos;re thinking about the Middle East all wrong, and why your dog product will fail there.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=bZ3cN-a_FFI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/bZ3cN-a_FFI</video:player_loc>
      <video:duration>1620</video:duration>
      <video:publication_date>2025-04-29</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-called-it-a-10-year-project-before-they-even-had-a-prototype</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/5pUd_9UngQM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Called It a 10-Year Project Before They Even Had a Prototype</video:title>
      <video:description>What does it really take to know if your idea is worth the next decade of your life? In this episode of We Live to Build, Sean Weisbrot sits down with Russell Brand, co-founder and managing director of responsible.com, who has spent decades helping early-stage founders find a real path to market before they waste years chasing the wrong one. Russell shares why he tells founders upfront that some i</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=5pUd_9UngQM</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/5pUd_9UngQM</video:player_loc>
      <video:duration>1380</video:duration>
      <video:publication_date>2025-04-26</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/ai-can-write-code-but-it-cant-do-architecture</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/fqTDmr895ls/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>AI Can Write Code, But It Can&apos;t Do Architecture</video:title>
      <video:description>In this interview, Matt Strippelhoff gives his expert take on the current state of AI coding tools. He argues that while AI can write functional code snippets, it lacks the big-picture thinking needed for software architecture. Matt warns about a hidden legal risk: AI might incorporate open-source code that could force your entire software to be free.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=fqTDmr895ls</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/fqTDmr895ls</video:player_loc>
      <video:duration>2040</video:duration>
      <video:publication_date>2025-04-22</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/75-of-sales-is-framework-25-is-human-and-ai-knows-it</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/nDDlPcKjF-w/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>75% of Sales Is Framework, 25% Is Human, and AI Knows It</video:title>
      <video:description>In this interview, RevHeat founder and CEO Ken Lundin argues that most founders, even those at $200 million companies, are clueless about why their customers truly buy from them. He explains that founders often think customers are buying their product features when they&apos;re actually buying solutions to emotional problems.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=nDDlPcKjF-w</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/nDDlPcKjF-w</video:player_loc>
      <video:duration>1560</video:duration>
      <video:publication_date>2025-04-15</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/it-was-printing-money-but-every-buyer-walked-away</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/18164mDjWeg/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>It Was Printing Money But Every Buyer Walked Away</video:title>
      <video:description>What does it actually take to make your business sellable, and why do so many profitable companies never find a buyer? Cameron Bishop, Managing Director of Raincatcher, joins Sean to break down the hidden traps that kill deals before they even start, from businesses with no real accounting to companies so dependent on their owner that buyers simply walk away. You&apos;ll learn why even a cash-generatin</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=18164mDjWeg</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/18164mDjWeg</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2025-04-08</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/rich-people-are-the-best-evangelists-in-the-world-here-is-why</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/_N9EwbNVPWM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Rich People Are the Best Evangelists in the World - Here Is Why</video:title>
      <video:description>What if the wealthiest people in your network are actually your most powerful growth engine? In this episode, Sean sits down with Ed Kang, Chief Strategy Officer at Startups.com, to explore the world of e-commerce from someone who has built, financed, and advised brands across the space. Ed shares hard-won lessons from founding his own e-commerce ventures, including why capital intensity is one of</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=_N9EwbNVPWM</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/_N9EwbNVPWM</video:player_loc>
      <video:duration>3000</video:duration>
      <video:publication_date>2025-04-01</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-took-founders-trekking-before-writing-a-single-check</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/RtGz55pkRz4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Took Founders Trekking Before Writing a Single Check</video:title>
      <video:description>In this interview, angel investor Saahil Mehta shares the story of tearing apart a friend&apos;s pitch deck because it was all &apos;what&apos; and &apos;how&apos; but completely missing the &apos;why.&apos; He explains that founders who can&apos;t articulate their deeper purpose will struggle to recruit top talent, weather tough times, and convince investors to bet on them.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=RtGz55pkRz4</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/RtGz55pkRz4</video:player_loc>
      <video:duration>1980</video:duration>
      <video:publication_date>2025-03-25</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/cash-business-vs-wealth-business-most-founders-mix-them-up</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/RjNr2QHt1DI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Cash Business vs. Wealth Business: Most Founders Mix Them Up</video:title>
      <video:description>Are you building a cash business or a wealth business, and do you even know the difference? In this episode of We Live to Build, Sean sits down with Jeff Sauer, co-founder of Profit School and seasoned angel investor, to unpack the mistakes most founders make when structuring their business from the start. Jeff shares what nearly two decades of running, selling, and investing in companies taught h</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=RjNr2QHt1DI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/RjNr2QHt1DI</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2025-03-19</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-the-cash-flow-oracle-calls-himself-chief-flushing-officer</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/2qIvKfpxKQA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why the Cash Flow Oracle Calls Himself Chief Flushing Officer</video:title>
      <video:description>You Need a CFO Before You&apos;ve Made a Mess. In this interview, fractional CFO for SaaS Brands, Anthony Nitsos explains why startups should bring in financial expertise early. He warns that waiting until you&apos;re bigger means a new CFO will have to &apos;clean up a mess&apos; that has been created, which is always more expensive than preventing problems in the first place.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=2qIvKfpxKQA</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/2qIvKfpxKQA</video:player_loc>
      <video:duration>1680</video:duration>
      <video:publication_date>2024-08-19</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/founder-market-fit-got-them-42m-before-a-product-existed</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/HZPlk_Ag8m0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Founder Market Fit Got Them $4.2M Before a Product Existed</video:title>
      <video:description>What does it actually take to raise millions before you&apos;ve built a single line of product? Rabi Guha, co-founder of Thesis, an AI company using LLMs to generate UI and UX experiences, joins the show to share how his team closed a $4.2 million seed round in roughly three months with nothing but an idea and the right people behind it. You&apos;ll learn why founder market fit was the single most important</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=HZPlk_Ag8m0</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/HZPlk_Ag8m0</video:player_loc>
      <video:duration>1320</video:duration>
      <video:publication_date>2024-08-18</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/garbage-in-garbage-out-why-clean-data-is-your-real-ai-strategy</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/3xsxVri7Ngo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Garbage In, Garbage Out: Why Clean Data Is Your Real AI Strategy</video:title>
      <video:description>Your Company&apos;s Data Is Garbage (And It Will Kill Your AI). In this interview, Pipeliner CRM&apos;s Chief Strategy &amp; Marketing Officer, John Golden, gives a stark warning to founders: the biggest challenge for companies implementing AI is data integrity. He argues that &apos;most companies&apos; data is not clean, not organized, and not usable,&apos; making it impossible for AI to deliver meaningful results.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=3xsxVri7Ngo</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/3xsxVri7Ngo</video:player_loc>
      <video:duration>1380</video:duration>
      <video:publication_date>2024-08-17</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-your-third-or-fourth-startup-is-the-one-that-actually-works</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/CllE2182rmk/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why Your Third or Fourth Startup Is the One That Actually Works</video:title>
      <video:description>What if the real reason your first startup failed had nothing to do with your idea, and everything to do with what you hadn&apos;t learned yet? In this episode, Sean sits down with Almaz Edilbaev, co-founder of Change Angels, a Chicago-based angel syndicate investing in underrepresented founders across the US and the former Soviet Union, to unpack what actually separates founders who succeed from those</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=CllE2182rmk</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/CllE2182rmk</video:player_loc>
      <video:duration>1260</video:duration>
      <video:publication_date>2024-08-16</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/98-of-founders-miss-the-lever-that-gets-them-first-checks</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/2Ue8WS3mm2c/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>98% of Founders Miss the Lever That Gets Them First Checks</video:title>
      <video:description>You&apos;re Building Your Advisory Board All Wrong. In this interview, Breen Sullivan, founder of The Fourth Effect, explains that most early-stage founders don&apos;t understand the difference between a governing board and an advisory board, how to compensate advisors, or what they should even be getting from these relationships. She argues that fundraising is 100% unfair and based largely on who you know.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=2Ue8WS3mm2c</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/2Ue8WS3mm2c</video:player_loc>
      <video:duration>1500</video:duration>
      <video:publication_date>2024-08-15</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-woke-up-happy-the-morning-after-quitting-his-own-podcast</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/SEpk5lG90_g/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Woke Up Happy the Morning After Quitting His Own Podcast</video:title>
      <video:description>Letting Go of My Failed Startup, My Failed Marriage, and This Podcast. In this final episode, I&apos;ve decided to end the We Live to Build podcast after four years and 215 other episodes. I feel the show is holding me back, forcing me to stay connected to my past, my failed marriage, and my failed software startup. While I still have unfinished business, I owe my team money from the startup&apos;s failure, I&apos;m finally waking up happy and ready to let go.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=SEpk5lG90_g</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/SEpk5lG90_g</video:player_loc>
      <video:duration>180</video:duration>
      <video:publication_date>2024-08-14</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-jeffrey-stopped-lending-his-parents-money-in-his-late-twenties</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/2D3kW5V5Eq4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why Jeffrey Stopped Lending His Parents Money in His Late Twenties</video:title>
      <video:description>Why Your Sales Leads &apos;Disappear&apos; (And Why It&apos;s Your Fault). In this episode, executive coach Jeffrey Klubeck gives a masterclass on a common frustration for entrepreneurs: leads that express interest and then ghost. He explains that you can&apos;t be frustrated by someone &apos;disappearing&apos; if they never truly &apos;appeared&apos; in the first place, and that a lead isn&apos;t qualified until they&apos;ve demonstrated commitment.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=2D3kW5V5Eq4</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/2D3kW5V5Eq4</video:player_loc>
      <video:duration>3420</video:duration>
      <video:publication_date>2024-08-13</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/his-swag-method-turns-wild-guesses-into-quarterly-wins</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/rc7g3qe9WiI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>His SWAG Method Turns Wild Guesses Into Quarterly Wins</video:title>
      <video:description>What if your quarterly planning stopped being guesswork and started being a system you could actually trust? Skip Wilson, founder of Draft Media Partners, joins Sean to break down his SWAG method, a structured approach that transforms vague business intuitions into concrete, achievable quarterly goals. You&apos;ll learn how Skip uses batching to dominate his daily task list while keeping a longer time </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=rc7g3qe9WiI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/rc7g3qe9WiI</video:player_loc>
      <video:duration>3180</video:duration>
      <video:publication_date>2024-08-12</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/lights-out-factories-when-the-goal-is-no-humans-inside</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/qshUBiQEdeM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Lights Out Factories: When the Goal Is No Humans Inside</video:title>
      <video:description>The Future of Manufacturing Is a &apos;Lights Out&apos; Factory. In this interview, Director of Industrial AI Bryan Debois describes the &apos;panacea&apos; for modern manufacturing: a &apos;lights out&apos; factory where raw materials enter and finished goods leave with very little human interaction, powered entirely by AI and automation. He explains the current crisis facing US manufacturing, a 500,000 worker shortfall, and why many factories are at risk of literally exploding.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=qshUBiQEdeM</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/qshUBiQEdeM</video:player_loc>
      <video:duration>2400</video:duration>
      <video:publication_date>2024-08-11</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/she-loved-the-work-so-much-she-never-set-a-number</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/hHygJVOrrdo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>She Loved the Work So Much She Never Set a Number</video:title>
      <video:description>What if you loved your work so much that setting a price for it never even crossed your mind? In this episode, Sean sits down with Hope Timberlake, co-founder of Forte Consulting, a business focused on communication skills, leadership development, and building high-performing teams. Hope shares how growing up with an entrepreneurial father shaped her belief that hard work and mindset matter more t</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=hHygJVOrrdo</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/hHygJVOrrdo</video:player_loc>
      <video:duration>2940</video:duration>
      <video:publication_date>2024-08-10</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-said-no-once-and-they-tripled-the-offer</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/kl9eR79ctuE/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Said No Once and They Tripled the Offer</video:title>
      <video:description>What would you do if someone offered to buy your company and you simply said no? Rom Lakritz, serial entrepreneur and CEO of Anchor, joins the show to reveal how rejecting an acquisition offer led the buyer to triple their bid, and what that moment taught him about knowing your own value. In this conversation, Rom shares how his entrepreneurial instincts were shaped from childhood, running flower </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=kl9eR79ctuE</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/kl9eR79ctuE</video:player_loc>
      <video:duration>2160</video:duration>
      <video:publication_date>2024-08-09</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-built-a-100m-company-and-says-you-are-already-wrong-right-now</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/D3FQdkMm26w/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Built a $100M Company and Says You Are Already Wrong Right Now</video:title>
      <video:description>Your Comfort Zone Is a Coffin. In this interview, serial entrepreneur Jason Todd shares his core philosophy that &apos;fear guards the gateway to your growth&apos;. He argues that if you&apos;re not doing something that scares you, you&apos;re not trying hard enough, and that staying comfortable is a recipe for stagnation. Jason reveals his million-dollar mistake of hiring &apos;safe&apos; people instead of those who challenge him.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=D3FQdkMm26w</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/D3FQdkMm26w</video:player_loc>
      
      <video:publication_date>2024-08-08</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/120000-people-used-his-site-for-free-he-had-no-idea</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/POrbA9UD8qw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>120,000 People Used His Site for Free - He Had No Idea</video:title>
      <video:description>What would you do if 120,000 people were using your product and you had absolutely no idea? In this episode, Sean sits down with Ray Blakney, entrepreneur and founder of Live Lingua and Podcast Hawk, who shares what it&apos;s really like to build businesses across multiple niches while edging into multi-seven-figure revenue. Ray breaks down why SaaS businesses are so attractive compared to service-base</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=POrbA9UD8qw</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/POrbA9UD8qw</video:player_loc>
      <video:duration>3420</video:duration>
      <video:publication_date>2024-08-06</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/she-turned-down-an-acquisition-offer-before-the-cake-was-baked</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/i-VUjdoUz8o/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>She Turned Down an Acquisition Offer Before the Cake Was Baked</video:title>
      <video:description>Your LinkedIn Sales Pitch Makes Me Angry. In this interview, startup agency founder Loretta Markevics gives her unfiltered opinion on the thousands of automated, &apos;cutesy&apos; sales messages flooding executive inboxes. She explains why deceptive lead generation tactics make her &apos;angry,&apos; why she&apos;s &apos;very anti-full-time employee,&apos; and why she turned down an acquisition offer for her agency.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=i-VUjdoUz8o</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/i-VUjdoUz8o</video:player_loc>
      <video:duration>3000</video:duration>
      <video:publication_date>2024-07-30</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/you-cant-shoot-a-cannon-from-a-canoe-and-he-proved-it-at-60m</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/JrDc6Kn3cpQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>You Can&apos;t Shoot a Cannon From a Canoe and He Proved It at $60M</video:title>
      <video:description>My Opioid Addiction Led to a $60 Million/Year Company. In this incredibly raw interview, Jeff Sekinger shares his harrowing six-year battle with opioid addiction that began with a Percocet prescription for a high school football injury. He details hitting rock bottom, racking up over $80,000 in debt, lying to everyone around him, and contemplating suicide, before his cousin&apos;s overdose became the wake-up call that changed everything.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=JrDc6Kn3cpQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/JrDc6Kn3cpQ</video:player_loc>
      <video:duration>2940</video:duration>
      <video:publication_date>2024-07-23</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/she-hit-1m-and-tried-to-maintain-it-her-soul-would-not-allow-it</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/-ZyTlYDGwLg/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>She Hit $1M and Tried to Maintain It. Her Soul Would Not Allow It.</video:title>
      <video:description>What happens when you hit the number everyone chases, and it still feels wrong? In this episode of We Live to Build, Sean sits down with Kaitlyn Merola, founder and CEO of MOV Marketing, a California-based agency serving startups through a lens of radical transparency. Kaitlyn opens up about reaching the million-dollar milestone and discovering that maintaining it at the cost of her values was som</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=-ZyTlYDGwLg</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/-ZyTlYDGwLg</video:player_loc>
      <video:duration>3000</video:duration>
      <video:publication_date>2024-07-16</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-noble-studios-wants-to-lose-75-of-their-deals-on-price</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/frky1fm8u8s/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why Noble Studios Wants to Lose 75% of Their Deals on Price</video:title>
      <video:description>The &apos;Anchor Pricing&apos; Trick That Manipulates Your Clients&apos; Choice. In this interview, Jarrod Lopiccolo, an architect-turned-CEO, breaks down the powerful psychological strategy of anchor pricing. He explains how presenting three options, a high &apos;anchor&apos; price, a low price, and a middle price, manipulates clients into choosing the middle option, which is often what you want them to buy.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=frky1fm8u8s</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/frky1fm8u8s</video:player_loc>
      <video:duration>2400</video:duration>
      <video:publication_date>2024-07-10</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-bought-a-hotel-during-covid-to-remove-one-pain-point</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/e1JWcxwyeRE/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Bought a Hotel During COVID to Remove One Pain Point</video:title>
      <video:description>What does it take to spot a problem so frustrating that you build an entire business around fixing it? In this episode, Sean sits down with Donald Booth, founder and CEO of the American Institute of Non-Destructive Testing, who shares how a career working in the Arctic Circle led him to identify a serious gap in skilled trades training. Donald breaks down how he spent six months researching compet</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=e1JWcxwyeRE</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/e1JWcxwyeRE</video:player_loc>
      <video:duration>3180</video:duration>
      <video:publication_date>2024-07-02</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/imitate-before-you-innovate-the-phrase-behind-a-950-store-empire</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/Csz4oiFEmnI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Imitate Before You Innovate: The Phrase Behind a 950-Store Empire</video:title>
      <video:description>The Franchise Model That Opened 950 Stores in 13 Years. In this interview, Chief Development Officer Lyle Myers breaks down the exact franchise model his partners used to scale their previous brand, The Joint Chiropractic, to 950 locations in just 13 years. He reveals their &apos;regional developer&apos; strategy that accelerates growth, why personal services are the &apos;new retail,&apos; and how they&apos;ve identified the perfect $79 price point for sticky subscriptions.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=Csz4oiFEmnI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/Csz4oiFEmnI</video:player_loc>
      <video:duration>2160</video:duration>
      <video:publication_date>2024-06-25</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/lou-gerstner-turned-a-3b-loss-into-8m-profit-by-ignoring-the-obvious-hire</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/zXyE8ff_ALI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Lou Gerstner Turned a $3B Loss Into $8M Profit By Ignoring the Obvious Hire</video:title>
      <video:description>How a Bad CEO Hire at Boeing Led to 300 Deaths. In this interview, Tom Verboven, a senior director who assesses executive talent for Fortune 500 companies, uses the tragic case of Boeing to illustrate the life-or-death stakes of leadership selection. He explains how hiring a CEO who didn&apos;t embrace the engineering culture led to catastrophic consequences.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=zXyE8ff_ALI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/zXyE8ff_ALI</video:player_loc>
      <video:duration>2640</video:duration>
      <video:publication_date>2024-06-18</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/137-countries-taught-him-why-users-do-what-you-want</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/bwSJ2XAJg6E/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>137 Countries Taught Him Why Users Do What You Want</video:title>
      <video:description>What if the secret to getting users to do exactly what you want was never about design at all, but about understanding what drives human behavior at its core? Bryan Farris, president of Goldfish Code, joins the show to break down his framework of motivation-driven design, built on decades of behavioral psychology research and insights gathered across 137 countries. You&apos;ll learn how empathy, not gu</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=bwSJ2XAJg6E</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/bwSJ2XAJg6E</video:player_loc>
      <video:duration>2640</video:duration>
      <video:publication_date>2024-06-14</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/there-is-always-a-gift-in-the-grit</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/oJhGP8nCMzQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>There Is Always A Gift In The Grit</video:title>
      <video:description>Does having ADHD make you a better entrepreneur? Transformation artist and former actress Helen Millar believes her neurodivergence is actually her greatest superpower. In this episode, Helen reveals why the ADHD brain&apos;s high risk tolerance and elite pattern recognition give founders a massive edge in business. We explore how to trust your deepest intuition, why playing small is the most dangerous thing you can do, and why having the wrong support system is worse than having none at all.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=oJhGP8nCMzQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/oJhGP8nCMzQ</video:player_loc>
      <video:duration>1860</video:duration>
      <video:publication_date>2026-04-07</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/why-the-7th-biggest-player-in-a-huge-market-beats-the-winner-in-a-small-one</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/5WboIVtitnc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why the 7th Biggest Player in a Huge Market Beats the Winner in a Small One</video:title>
      <video:description>Are your AI inference costs starting to eat into your startup&apos;s budget? In this episode, I sit down with Rob May to discuss the impending shift in the AI industry: moving from massive, expensive frontier models to optimized, task-specific workflows. Rob explains why using a massive model for a simple task is like paying an astrophysicist to balance your checkbook, and how routing requests to smaller models can significantly cut down on your token spend.</video:description>
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      <video:duration>1620</video:duration>
      <video:publication_date>2026-04-10</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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    <loc>https://www.welivetobuild.com/listen/what-matters-most-and-how-much-is-enough</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/X9X-0--dyWI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>What Matters Most and How Much Is Enough</video:title>
      <video:description>Have you ever been to an event where the person you&apos;re talking to is just looking past you for their next &quot;lead&quot;? In this episode, Charles Lee breaks down why treating human connection like a transactional sales funnel will ultimately hold you back. We explore how genuine business flows naturally from authentic relationships, why you need to stop asking boring questions like &quot;what do you do?&quot;, and how to cultivate deep curiosity about others.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=X9X-0--dyWI</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/X9X-0--dyWI</video:player_loc>
      <video:duration>1860</video:duration>
      <video:publication_date>2026-04-14</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
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    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/UnDKn8EdGOI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>30 Years Exposed Him to Every Networking Context - His Conclusion Surprised Me</video:title>
      <video:description>If you&apos;ve ever felt drained, exhausted, or frustrated by traditional networking events, you aren&apos;t alone. In this episode, Davide Cannarozzi explains why showing up to a random event without a clear strategy is a massive waste of your time and energy. He reveals why the most elite networkers treat relationship-building like being a diplomat or a spy, using intense planning, research, and flashcards to connect with the right people.</video:description>
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      <video:player_loc>https://www.youtube.com/embed/UnDKn8EdGOI</video:player_loc>
      <video:duration>1980</video:duration>
      <video:publication_date>2026-04-21</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/borrowed-trust-why-strangers-wire-money-before-they-know-you</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/YP6frEyPq4Y/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Borrowed Trust: Why Strangers Wire Money Before They Know You</video:title>
      <video:description>What if a complete stranger could wire you money before they even know your name? In this episode, Sean sits down with referral growth expert Bill Cates to explore the psychology behind why trust borrowed from one relationship can instantly open doors in another. Bill breaks down why referrals are not just the icing on the cake but the cake itself, explaining how a warm introduction cuts through t</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=YP6frEyPq4Y</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/YP6frEyPq4Y</video:player_loc>
      <video:duration>1920</video:duration>
      <video:publication_date>2026-04-28</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/why-credible-investors-are-actually-killing-startups</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/r04DTAwdCjg/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why Credible Investors Are Actually Killing Startups</video:title>
      <video:description>Have you ever received terrible advice from a &quot;successful&quot; investor or mentor? In this episode, Igor Taber explains why taking advice from VCs who built companies a decade ago might actually destroy your startup. Because the market has drastically changed, relying on outdated experience makes these </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=r04DTAwdCjg</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/r04DTAwdCjg</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2026-05-05</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/i-bought-3-companies-heres-the-1-leadership-lesson-i-learned</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/3sw74ww-3Fc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>I Bought 3 Companies, here’s the #1 Leadership Lesson I Learned</video:title>
      <video:description>Entrepreneur Scott Meier evaluated over 100 businesses before deciding to acquire three unique brands under one roof: Budsies, Petsies, and Stuffed Animal Pros. But instead of applying a ruthless corporate &quot;roll-up&quot; strategy, Scott chose to become a steward of an artisan-driven brand. In this episod</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=3sw74ww-3Fc</video:content_loc>
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      <video:publication_date>2026-05-12</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
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    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/0vxTYn0Z1Mc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>His Former Boss Later Became His Employee</video:title>
      <video:description>What does it really take to break through a revenue plateau and build a business that outlasts your mistakes? In this episode, Ephraim Ebstein, an MSP entrepreneur who scaled past seven figures, shares the hard lessons he learned the long way. You will hear how developing financial literacy with the</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=0vxTYn0Z1Mc</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/0vxTYn0Z1Mc</video:player_loc>
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      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/who-are-we-marketing-to-when-90-of-white-collar-jobs-are-gone</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/4dTCwfB11TM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Who Are We Marketing to When 90% of White Collar Jobs Are Gone?</video:title>
      <video:description>What happens to marketing, consumer culture, and the businesses built around them when AI eliminates 90% of white collar jobs? In this episode, Sean sits down with Zachary Rischitelli to explore how networking, relationship-building, and human connection are becoming the most durable competitive adv</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=4dTCwfB11TM</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/4dTCwfB11TM</video:player_loc>
      <video:duration>2280</video:duration>
      <video:publication_date>2026-05-26</video:publication_date>
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      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
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    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/0nt3DUeQ-oA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>She Woke Up One Morning and Knew She Had to Buy A $50M Company</video:title>
      <video:description>What does it actually take to back yourself when no one else believes in you? In this episode of We Live to Build, Sean sits down with Stacie Shifflett, a self-taught entrepreneur and subject matter expert in federal government procurement and acquisition, who shares the raw story of orchestrating a</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=0nt3DUeQ-oA</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/0nt3DUeQ-oA</video:player_loc>
      <video:duration>1860</video:duration>
      <video:publication_date>2026-06-02</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/he-presented-from-the-hip-on-stage-and-invented-a-world-first-in-90-days</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/VZhOfW4CuW8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Presented from the Hip on Stage and Invented a World First in 90 Days</video:title>
      <video:description>What does it actually take to back yourself when the whole world seems to doubt you? In this episode, Sean sits down with Travis McGregor, a technology pioneer working to reinvent how the world handles security from the cloud to the edge, including building a world-first innovation in just 90 days. </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=VZhOfW4CuW8</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/VZhOfW4CuW8</video:player_loc>
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      <video:publication_date>2026-06-09</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  <url>
    <loc>https://www.welivetobuild.com/listen/he-built-llms-in-2016-and-still-trusts-gut-over-ai</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/h8uHtyqdpTM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>He Built LLMs in 2016 and Still Trusts Gut Over AI</video:title>
      <video:description>What if the key to smarter business decisions isn&apos;t more data, but knowing when to trust yourself over the algorithm? In this episode, Sean sits down with Robert Indries, a builder and investor who was working with large language models back in 2016, long before AI became a boardroom buzzword. Rober</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=h8uHtyqdpTM</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/h8uHtyqdpTM</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2026-06-16</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/60-days-down-to-60-minutes-changed-how-shelton-thinks-about-his-own-team</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/7vHVmqWqHPY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>60 Days Down to 60 Minutes Changed How Shelton Thinks About His Own Team</video:title>
      <video:description>What if the key to unlocking your team&apos;s potential wasn&apos;t hiring better people, but simply removing the friction slowing them down? Shelton Mercer III joins Sean to share how a shift from a 60-day process to a 60-minute one completely reframed how he thinks about the people around him and what they&apos;</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=7vHVmqWqHPY</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/7vHVmqWqHPY</video:player_loc>
      <video:duration>2400</video:duration>
      <video:publication_date>2026-06-23</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/1-out-of-100-sellers-does-this-he-built-8x-pipeline-doing-it</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/pCjp5Hi42p8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>1 Out of 100 Sellers Does This. He Built 8x Pipeline Doing It.</video:title>
      <video:description>What if the single move almost no seller bothers to make is the one that multiplies your pipeline by eight? In this episode, Neal Goyal, a go-to-market leader who built 8x pipeline at Postpilot in just eight months, breaks down exactly how he did it using LinkedIn in a way that only one out of every</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=pCjp5Hi42p8</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/pCjp5Hi42p8</video:player_loc>
      <video:duration>1800</video:duration>
      <video:publication_date>2026-06-30</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/88000-businesses-later-he-found-11-biomarkers-for-this</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/FLCse2RPa-o/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>88,000 Businesses Later, He Found 11 Biomarkers for This</video:title>
      <video:description>What if the real reason most businesses fail isn&apos;t strategy or market fit, but the behavior and value system of the owner themselves? In this episode, Sean sits down with Jay Aldebert, a business consultant who has studied patterns across 88,000 businesses and identified 11 biomarkers that predict w</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=FLCse2RPa-o</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/FLCse2RPa-o</video:player_loc>
      <video:duration>1560</video:duration>
      <video:publication_date>2026-07-07</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/happiness-found-him-through-a-crappy-movie-at-2am</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/smtMchjPMKw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Happiness Found Him Through a Crappy Movie at 2AM</video:title>
      <video:description>What if the secret to happiness wasn&apos;t a grand epiphany, but a bad movie playing at 2AM? In this episode, Sean sits down with Ben Narasin, a veteran venture capitalist who has backed companies like LendingClub, Rippling, and Omada Health, to explore what decades of investing at the highest level tea</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=smtMchjPMKw</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/smtMchjPMKw</video:player_loc>
      <video:duration>2100</video:duration>
      <video:publication_date>2026-07-14</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/80-of-the-workload-done-before-a-human-touches-it</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/1p4AcuP7oT4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>80% of the Workload Done Before a Human Touches It</video:title>
      <video:description>What if 80% of the work in your industry could be done before a human ever gets involved? In this episode, Sean sits down with Ray Meiring, a founder rethinking the proposal process from the ground up, challenging decades-old workflows in an industry that has barely changed in fifty years. Ray share</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=1p4AcuP7oT4</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/1p4AcuP7oT4</video:player_loc>
      <video:duration>1920</video:duration>
      <video:publication_date>2026-07-21</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/his-grandpa-worked-until-90-and-changed-how-he-sees-aging</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/4VE9fgFEfps/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>His Grandpa Worked Until 90 and Changed How He Sees Aging</video:title>
      <video:description>What if the key to rethinking aging came from watching one man work joyfully into his nineties? In this episode, Sean sits down with Igor Gurovich, founder building AI-powered support for senior citizens, who shares how his grandfather&apos;s vitality well into old age reshaped his entire perspective on </video:description>
      <video:content_loc>https://www.youtube.com/watch?v=4VE9fgFEfps</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/4VE9fgFEfps</video:player_loc>
      <video:duration>1560</video:duration>
      <video:publication_date>2026-07-28</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/talking-to-the-25hr-shop-floor-worker-beat-every-spreadsheet</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/4wHJ7WrRxg4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Talking to the $25/hr Shop Floor Worker Beat Every Spreadsheet</video:title>
      <video:description>What if the most valuable business intelligence in your company is sitting on the shop floor, earning $25 an hour? In this episode, Sean sits down with Dustin Snyder, a human systems consultant who helps founders and CEOs understand what&apos;s actually happening on the ground inside their organizations.</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=4wHJ7WrRxg4</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/4wHJ7WrRxg4</video:player_loc>
      <video:duration>1740</video:duration>
      <video:publication_date>2026-08-04</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:requires_subscription>no</video:requires_subscription>
      <video:uploader info="https://www.youtube.com/@welivetobuild">Sean Weisbrot</video:uploader>
      <video:live>no</video:live>
    </video:video>
  </url>
  <url>
    <loc>https://www.welivetobuild.com/listen/ai-is-a-block-of-clay-and-most-founders-never-sculpt-it</loc>
    <video:video>
      <video:thumbnail_loc>https://img.youtube.com/vi/xmPcLiEjLiQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>AI Is a Block of Clay and Most Founders Never Sculpt It</video:title>
      <video:description>What if the biggest mistake you&apos;re making with AI isn&apos;t using it too much, but using it without intention? In this episode, Sean sits down with Todd Anthony, an agency founder and AI-forward creative strategist, to explore why most founders treat AI like a vending machine instead of a medium they ca</video:description>
      <video:content_loc>https://www.youtube.com/watch?v=xmPcLiEjLiQ</video:content_loc>
      <video:player_loc>https://www.youtube.com/embed/xmPcLiEjLiQ</video:player_loc>
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      <video:publication_date>2026-08-11</video:publication_date>
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