#37: Increasing Customer Lifetime Value with Allison Hartsoe

by | Feb 22, 2021 | Podcast

Today’s Guest

Welcome back to another episode of the We Live to Build podcast.

Customers are the lifeline of all businesses, and the customer is always right, but sometimes customers aren’t great at knowing how to tell us really important things like how they found us, why they like us, what they want to see us develop next, and what we can do to make them stick around long-term.

That’s why the marketing department of any company should be getting very serious about how to use data to learn what they can about their users, so those users don’t have to fumble over their words telling us about their habits, behaviors, likes, and dislikes, among other very important things.

Allison Hartsoe is the CEO and Founder of Ambition Data, which helps companies use customer data to make better decisions about how they attract and retain customers.

Let’s give a warm welcome to Allison!

We talk about:

  • What is Customer Lifetime Value?
  • How can you increase a customer’s Lifetime Value?
  • The best way to segment customers
  • 1 HUGE reason low-value customers don’t move up the value chain
  • How to develop an amazing referral strategy
  • The difference between loyalty and retention
  • How to employ different strategies for loyalty and retention
  • What is the future of customers and data?
  • And MUCH MORE!

And remember, Entrepreneurship is a Marathon, not a Sprint, so take care of yourself every day, so that you can live and love, and have the energy and the passion to run your business, and to invest in your team, and to find a way to appreciate those moments of happiness.

About the Community

On the podcast, Sean talks with entrepreneurs about the reality of their struggle to succeed, as well as answering questions from the community, and sharing nuggets of wisdom from his own life.

Discover through these amazing episodes the courage to open your mind, heart, and soul to the world so you can be the best entrepreneur possible, respect the people you work with, and improve the world with your company while not hurting others or yourself in the process.

Sean Weisbrot

Sean Weisbrot

Sean is an entrepreneur, investor, and advisor based in SE Asia for over 12 years. He is passionate about Psychology and helping others improve themselves.

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