#37: Increasing Customer Lifetime Value with Allison Hartsoe

Guest Intro

Allison Hartsoe is the CEO and Founder of Ambition Data, which helps companies use customer data to make better decisions about how they attract and retain customers.

What You Learn

• What is Customer Lifetime Value?
• How can you increase a customer’s Lifetime Value?
• The best way to segment customers
• 1 HUGE reason low-value customers don’t move up the value chain
• How to develop an amazing referral strategy
• The difference between loyalty and retention
• How to employ different strategies for loyalty and retention
• What is the future of customers and data?
• And MUCH MORE!

Episode Links

Ambition Data: https://ambitiondata.com
LinkedIn: https://linkedin.com/in/allisonhartsoe

Transcript

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