Mariano Cadeneau – CEO Interview

by | Oct 16, 2020

Mariano Cadeneau

CEO of Tipica Web

When did you know you wanted to start your own company?

After changing job 4 or 5 times, discovering I got bored every time, and that I wanted to set my own limits and to have freedom to choose where to live and how long.

What was your original idea for this company, and are you still doing that (or did you pivot, if so, what is the new focus and why)?

We keep the essence of the company from its creation: to be the tech partners for small businesses, to help them achieve their goals online, being the website our core focus.

How long did it take you to finally take the leap, and what was it that pushed you over the fence?

My desire to travel long time was the main motivation for choosing this path in the beginning.

Who inspired you to pursue your dream, and why do you think they believed in you?

My wife was the main person who trusted me for this big step. Besides, she took a similar one for her life, so it’s a path we took together, although she has her own business.

Who is your favorite mentor and why?

The guys from http://superhabitos.com have helped me a lot in the process.

What was the hardest thing about starting your company, and what did you do to make it through the first stage?

At first I was depending financially on just a few clients. One of them was a startup which went bankrupt and my finances were in danger because of that. Fortunately, independently from the finances of my company, my personal ones were in order, so I could be calm while I was re-engineering the stuff in TIPICA.

What has been the hardest lesson to learn?

It’s hard to think of just one, but I would say not being properly prepared for my former partner to leave the company.

What has been the most amazing thing you have experience while running this company?

Being able to help hundreds of clients, growing between 50-100% each year since it was created.

What is the weirdest thing you have experienced while running this company, and how did you react to it?

I will have to give this one more time, it doesn’t come to my mind in this moment.

What is the best decision you’ve ever made while running this company?

Keeping focused on customer satisfaction, even if that implied some times losing some money.

What is the biggest mistake you made while running this company, and why do you think it happened?

Not being prepared to my partner leaving the company.

How has the coronavirus pandemic affected your company?

It affected us positively, as a lot of people needed a website and/or online store as a MUST and we were already known and recommended in the market.

What keeps you passionate about your company?

To make it grow even more and to fire me (this is one of my priorities nowadays, to prepare the company not to be Mariano dependent at all).

What daily routine have you developed to help you take care of your mind, body, and soul?

Eating healthy, doing exercise daily (yoga, walking, biking, hiking) and determining times to work and times not to (read, play, listen to music, watch movies or series).

What one thing would you like people to take away from this interview?

I don’t want to fall into a cliche, but it’s important to give it a try and to do the effort to create the company you have dreamed about, which can enable you to live the lifestyle you want.

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On the podcast, Sean talks with entrepreneurs about the reality of their struggle to succeed, as well as answering questions from the community, and sharing nuggets of wisdom from his own life.


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Sean Weisbrot

Sean Weisbrot

Sean is an entrepreneur, investor, and advisor based in SE Asia for over 12 years. He is passionate about Psychology and helping others improve themselves.
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