Entrepreneurs share how the pandemic has changed their industry
Founder & CEO of InnovatorsBox
The pandemic changed our industry in two ways.
First, while we are undergoing some Zoom fatigue the pandemic made remote working normalized for the first time ever.
Prior to that most organizations were not ready to work remotely and neither did they have the tools or priority to invest in that.
However, because we had to learn how to work remotely and seeing how much we could still do, while the hybrid will permit in-person interaction, online and remote working settings will only improve from here that permits more people to work from anywhere, more training to be provided online, and more learning accessibility.
Before this even for us to provide services we always had to travel and training budget along with travel budget was key to build in.
Now I’m looking forward to seeing how we could continue to serve more and more employers being able to also provide more training and coaching development for their employees online.
Second, more companies are realizing how culture and leadership development is so crucial to their organizations.
While we’ve always helped companies understand how culture is not just a retreat program or a company perk you add but the daily experience in the office, the pandemic hit a new level of awareness where everyone had to live and breathe how much they appreciated certain cultures or was suffering if it lacked it.
This new deeper awareness hence has led to what we are seeing now – the Great Resignation – where everyone is leaving jobs unless the company is willing to change and really think for their people.
I’m excited how this wake-up call will finally lead to more organizations and leaders really taking more time to invest in what it means to build a workplace for all and really ask what we can do differently to serve all individuals.
Doing one workshop is not how you reframe an organizations’ way of doing and thinking things.
CEO of Urtasker.com
Many people have been conditioned over the last year to turn to Amazon and other online marketplaces to secure their items in a safe way, with home delivery.
This is a seismic change that will last long past the end of the Pandemic, but rather, be a natural part of the way we shop in moving forward.
Businesses already positioned on Amazon are poised to grow, businesses not yet on Amazon or other online marketplaces such as Walmart should consider Amazon as well as omni channel approach and improve their customer online experience to expand revenues.
Co-Founder of CodingNomads
The demand for software engineering training was already high before COVID because of students being drawn to the high salaries, perks and remote-work opportunities that engineers command.
But since COVID, the demand for online software engineering training has surged.
Now more than ever people want the skills to be able to work remotely, to stay employed and safe no matter what life throws your way.
When COVID hit, my company CodingNomads was leading intensive in-person coding courses, teaching students the skills needed to break into software engineering careers.
When lockdowns started, we had to complete our in-progress courses online, and transitioned all of our curriculum and future courses into an online format.
Like many of our peers, we had to pivot fast or risk going out of business.
The first couple months were difficult as we reformatted our curriculum and made our way into the online education industry.
But it wasn’t long before the repercussions of the pandemic actually started driving our business more than ever.
CodingNomads has always been a lifestyle education company, and a strong proponent of the “digital nomad – work from anywhere” ethos.
During the pandemic many of our alumni reported that they were able to keep their jobs and work remotely.
Many said they were busier than ever, and many even got raises as the demand for software engineers continued..
With millions of people who lost work, and millions of others who got a taste of working remotely, I think the pandemic caused people to really look at their careers, and decide to make a change.
Now with more opportunities to learn online, we are fortunate and honored to help people achieve the life they dream of.
CEO/Founder of Box Out Marketing
In contrast to other businesses, the digital marketing industry was one of the busiest during the pandemic.
The demand for digital marketers has increased as more firms have transitioned to being online businesses, which has boosted our profitability.
Furthermore, many entrepreneurs had experienced the advantages of automation, mainly when limits were enforced.
These enhanced our revenue while also teaching us new skills that will help us confront complicated issues (such as another pandemic) and improve our competitiveness in our line of business.
Founder of Twibi Agency
At Twibi, a digital marketing agency, we’ve seen explosive growth in the digital marketing services vertical due to the pandemic.
During quarantine, businesses communicating and engaging with their customers via online sources has become more important than ever.
As a result, the new clients we’ve started working with already understand the reasons why they should hire a digital marketing agency, as it is more apparent than ever before.
This has made our job of pitching to them an easier than usual process.
Maximillian zur Muehlen
Business Strategy Manager at VEM Inc.
As an international manufacturer that works solely in B2B, the pandemic has changed quite a lot.
Most apparent is that many international companies prefer to diversify their supply chain.
Our facilities in Thailand, Mexico and Bulgaria have seen rapid growth in the last months as many companies try to find alternatives to China.
Furthermore, the way of doing business has changed.
In person factory visits, audits and project meetings are very limited nowadays, especially internationally.
In the beginning of the Pandemic we have changed our IT infrastructure to enable all kind of remote activities, such as remote audits and even remote monitoring of production runs.
We have adapted to the temporary (new?) changes and so far it works out quite well.
CEO of Creative Navy
It was difficult to maintain a steady flow of clients during the pandemic because fewer people felt comfortable investing in new ideas or building a digital product from the ground up.
This was an incentive for us to rethink our approach to marketing.
We decided it was a great time to hire more marketing professionals and launch new campaigns that were better tailored to our target clientele.
The pandemic also made us understand that it’s important to offer clients extended support, as some of the companies we were working with had been heavily impacted.
A wedding planning agency we had built a website for basically lost its entire income stream, but we worked together to find the best possible solution with them.
We were lucky enough to be able to continue working from home, and once the initial wave of panic subsided, people started to rediscover their appetite for web and mobile apps.
Because digital products have kept us connected even while social distancing, their importance became much more obvious to people, and the field started attracting more and more enthusiasts who wanted to build the next best thing.
The pandemic significantly changed things for both speakers and their event hosts.
Professional speakers who typically spoke at live events had their source of income dry up overnight.
Some recovered by delivering their presentations online, often at a reduced fee.
Other presenters simply closed up shop and are waiting for live events to start up again.
In the early days of the pandemic event hosts were scrambling.
They still needed to use events as a marketing outreach tool.
Event organisers had to decide either to cancel or deliver their events online.
The first forays into online conferences were clunky and glitchy.
In many cases the viewer/attendee experience has improved as the technology has begun to catch up to event organiser and presenter’s needs.
Attendees, speakers, and event organisers are anxious to return to live events.
Meeting online simply does not provide the same experience as live events.
With the technology improvements hybrid models will likely be offered so that those who cannot travel will be able to attend.
Looking back through the stages of the pandemic and how it impacted the events industry provides stark insight into how quickly revenue opportunities can change.
The pandemic also forced speakers and event organisers to be nimble and change their mode of delivery.
As the pandemic eases they’ll be forced again to do the same.
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